Gaining the Edge Through Product-Delivery Services

Sathit Parniangtong
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Sathit Parniangtong: CMBT Strategy and Management Consulting

Chapter 9 in Competitive Advantage of Customer Centricity, 2017, pp 239-275 from Springer

Abstract: Abstract While some manufactures are realizing that competing on product features and prices alone no longer delivers a sustained competitive edge, for many of them delivering solutions under the customer-centric framework remains an elusive goal. More manufacturers are now exploring ways to provide customer satisfaction that goes beyond the functionality of their products to include services. This stems from the fact that neither better-built products nor physical production and distribution channels can in themselves create sustainable competitive advantage—they are too easily duplicated, reversed-engineered, and cloned or produced offshore.

Keywords: Supply Chain; Delivery Service; Core Competency; Customer Requirement; Spare Part (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-981-10-4442-7_9

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