Competitive Advantage of Customer Centricity

Sathit Parniangtong ()
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Sathit Parniangtong: CMBT Strategy and Management Consulting

in Management for Professionals from Springer

Date: 2017
ISBN: 978-981-10-4442-7
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Chapters in this book:

Ch 1 Gaining Sustainable Competitive Advantage

Sathit Parniangtong

Ch 2 Strategy: Roadmap for Market Leadership

Sathit Parniangtong

Ch 3 Problem-Solving Approach to Business Strategy

Sathit Parniangtong

Ch 4 Customer-Centric Thinking

Sathit Parniangtong

Ch 5 Formulating Customer-Driven Strategy

Sathit Parniangtong

Ch 6 Customer Centricity—A Marketing Perspective

Sathit Parniangtong

Ch 7 The Change Journey Toward Customer Centricity

Sathit Parniangtong

Ch 8 Using Collaboration to Create Added-Value for End Customers

Sathit Parniangtong

Ch 9 Gaining the Edge Through Product-Delivery Services

Sathit Parniangtong

Ch 10 Embracing Customers’ Diverse Needs

Sathit Parniangtong

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DOI: 10.1007/978-981-10-4442-7

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