Gaining Sustainable Competitive Advantage

Sathit Parniangtong
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Sathit Parniangtong: CMBT Strategy and Management Consulting

Chapter 1 in Competitive Advantage of Customer Centricity, 2017, pp 1-18 from Springer

Abstract: Abstract At the forefront of every CEO’s mind is the question: “How do I make my company achieve a superior financial performance?” Superiority, whether measured in terms of profits, earnings and sales growth, returns on capital, investment or assets, is a relative concept. In this context, it means doing better than the previous quarter, the industry average, or rivals. Of course, it is every CEO’s dream to build a track record of consistently achieving a superior financial performance. To do so, a company must produce products and services that uniquely benefit customers in the most cost-effective manner. Amid intense competition, companies that possess a sustained competitive edge generate superior financial performances.

Keywords: Competitive Advantage; Rubber Tree; Competitive Edge; Overhead Crane; Compound Annual Growth Rate (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-10-4442-7_1

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DOI: 10.1007/978-981-10-4442-7_1

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