Embracing Customers’ Diverse Needs

Sathit Parniangtong
Additional contact information
Sathit Parniangtong: CMBT Strategy and Management Consulting

Chapter 10 in Competitive Advantage of Customer Centricity, 2017, pp 277-298 from Springer

Abstract: Abstract In today’s turbulent marketplace, nothing is more important, difficult or perilous than keeping customers happy. Most companies measure customer satisfaction, implement quality improvements, and take steps to improve after-sales service. Although these measures would seem to make a company more customer-focused, in fact they are attempts to become more market-focused. Companies that focus on the market try to make products that appeal to a broad audience rather than meet specific needs of individuals or a small group of customers. Today it is imperative that companies meet increasingly diverse customer needs at the lowest possible costs. But this has become increasingly difficult to do without sacrificing one for the other and ending up stuck in the middle. The problem is that mass-produced standardized goods cost less, while customized products are more expensive.

Keywords: Supply Chain; Distribution Center; Product Family; Mass Customization; Harvard Business Review (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-10-4442-7_10

Ordering information: This item can be ordered from
http://www.springer.com/9789811044427

DOI: 10.1007/978-981-10-4442-7_10

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().