 Customer-Centric ThinkingSathit Parniangtong
Chapter 4 in Competitive Advantage of Customer Centricity, 2017, pp 89-111 from Springer Abstract: Abstract As this new century unfolds, creating a sustainable competitive advantage will become an increasingly tough proposition for today’s businesses. Whatever advantage a firm has, others will find ways to nullify it or take it away. No matter what strategy you use to make your business stand out, your competitors can always find ways to move closer. Differentiating your products—be it Intel’s chip technology, Wal-Mart’s new store formats, or Starbucks’ offering of a premium cup of coffee in an inviting environment—is often not enough as imitators can quickly match these innovations. The same goes for inventing new markets, as companies have to honestly ask if there is any market that their competitors cannot and will not move to in the pursuit of profit. So, all of these leading companies, each dominating its field, are facing new challenges to maintain their positions ahead of the pack while growing profitably. Keywords: Customer Relationship Management; Business Unit; Brand Equity; Individual Customer; Customer Lifetime Value (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-10-4442-7_4 Ordering information: This item can be ordered from DOI: 10.1007/978-981-10-4442-7_4 Access Statistics for this chapter More chapters in Management for Professionals from Springer |
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