What Will Massively Influence the Automation of Marketing and Sales in the Future

Olaf Mörk ()
Additional contact information
Olaf Mörk: Mörketing Agency

A chapter in Marketing and Sales Automation, 2023, pp 239-255 from Springer

Abstract: Abstract An ever-changing disruption in marketing and sales suddenly seems to become the new normal. The hard law “If you don’t move with the times—you move with the times” applies. More than ever, this applies to both the brand and the company. Is this where automation, marketing, and sales can help you from surviving this dilemma? Yes—but it depends! It is important here to know the rules of the game and to start thinking about the future today. Customer habits have changed drastically. It would be naive to believe that this has no impact on marketing and sales automation strategy. With the affordable use of AI (Artificial Intelligence), the tasks of automation are expanding significantly. It is no longer enough to optimize business processes. It counts just as much to play out relevant content, perfectly prepared on the right channel predictively. Chatbots have already been in use in the last 25 years and avatars will replace them. Hardly anyone notices that more than over a billion people already use and trust avatars. The task now is to discover automation innovations in this environment in a smart way to create relevant leads for marketing and sales. Those involved will lose their fear of contact with the technologies and will soon no longer want to miss this progress.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-20040-3_15

Ordering information: This item can be ordered from
http://www.springer.com/9783031200403

DOI: 10.1007/978-3-031-20040-3_15

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().