Marketing and Sales Automation

Edited by Uwe Hannig () and Uwe Seebacher ()

in Management for Professionals from Springer

Date: 2023
ISBN: 978-3-031-20040-3
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Chapters in this book:

Introduction

Uwe Seebacher and Uwe Hannig

Automation of Repetitive Processes in Marketing and Sales

Uwe Hannig

Roadmap to Marketing Automation

Alexander Körner

Dovetailing of Marketing and Sales Automation

Manfred Aull

CRM, CXM, and Marketing Automation

Klaus Heinzelbecker

Marketing Automation Changes Sales

Norbert Schuster

Automation and Social Selling, Can It Work?

Philipp Schmid

From 0 to 5-Digit-Profit in 10 Weeks with Conversion-Rate-Optimized Marketing and Sales Automation

Bernd Trummer

On Buyers’ Expectations, Buyers’ Goals, and the Improvement of the Customer Experience

Roland Burkholz

Valid Customer Data: The Foundation for Omni-channel Marketing

Simone Braun and Andreas Heißler

Account-Based Marketing: Much More Than a New Automation Trend

Torsten Herrmann

Account-Based Marketing with CRM and Marketing Automation

Klaus Heinzelbecker

Marketing Automation and Customer Loyalty

Janosch Baum

Marketing Automation for Tobacco Companies

Tobias Voigt

What Will Massively Influence the Automation of Marketing and Sales in the Future

Olaf Mörk

From Email Marketing to Lead Management

Martin Philipp

Keep in Touch: Evaluating Touchpoint Performance Along the B2B Customer Journey

Fabienne Halb and Uwe Seebacher

Interaction of Lead Management and CRM Along the Customer Journey

Alexander Woelke

Boosting Marketing and Sales Automation’s Effectiveness: Strategies to Increase Lead Quality

Hannes Huttelmaier and Julia Heigl

Lead Management Automation Unites Marketing and Sales

Uwe Hannig

Integration of Sales Partners into Lead Management

Philipp Baron Brüggen

Funnel Performance Management

Jan Beco and Egemen Zeren

How Customer-Led Growth Solve Typical Lead Management Problems of B2B Companies

Thorsten Herrmann

Predictive Intelligence as a Success Factor in B2B Marketing

Thomas Geiger and Uwe Seebacher

Artificial Intelligence: The Revolution in Marketing

Claudia Bünte

Application of AI in Customer Experience Management

Merve Kacar

The Future of Marketing and Sales Automation

Markus Rach

Marketing and Sales Automation as Enabler for Reengineering Corporate Communication

Uwe Seebacher

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DOI: 10.1007/978-3-031-20040-3

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