How Customer-Led Growth Solve Typical Lead Management Problems of B2B Companies

Thorsten Herrmann ()
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Thorsten Herrmann: Chain Relations

A chapter in Marketing and Sales Automation, 2023, pp 361-372 from Springer

Abstract: Abstract In B2B companies, lead management and new customer acquisition are becoming increasingly complex. Potential customers who want to improve their online marketing are coming under pressure: falling conversion rates, disappointing access figures to the blog and website, and fluctuating quality of the leads generated. This paper explores based on latest research how customer-led growth can help to overcome most of the problems when it comes to B2B lead management.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-20040-3_23

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DOI: 10.1007/978-3-031-20040-3_23

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