Introduction

Uwe Seebacher () and Uwe Hannig ()
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Uwe Seebacher: University of Applied Sciences Munich
Uwe Hannig: Institute for Sales and Marketing Automation (IFSMA)

A chapter in Marketing and Sales Automation, 2023, pp 1-4 from Springer

Abstract: Abstract If automation succeeds, humans can save themselves “monkey work” and invest the time they gain in tasks with greater benefits. The latest developments in the context of ChatGPT and consorts can be seen by the launch of the first artificial intelligence (AI) combining and integrating MarCom-on-Demand (MoD) respectively MarCom-as-a-Services (MaaS) platforms such as www.fynest.agency . Automation therefore always makes sense when repetitive tasks can be performed more cost-effectively by a machine or system even more so when now latest AI technology is used not in a “gagdetary” but a real adding-value manner. This is not a new insight, but its acceptance and implementation is still surprisingly difficult, especially in marketing and sales. What is the reason for this? Is it the lack of imagination that processes in marketing and sales can be automated? Or is it the lack of imagination as to what the new tasks with greater benefits could be, in which the freed-up time could be invested? Is it due to the multitude of sometimes loud messages from an almost unmanageable number of solution providers, which are constantly growing at breakneck speed, and which confuse more than they clarify? It is due to all of the above and, of course, other reasons (data protection, management of change projects, reliable best practice examples, etc.) that are addressed in this first international English-language edition of this book.

Date: 2023
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DOI: 10.1007/978-3-031-20040-3_1

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