Marketing Automation for Tobacco Companies

Tobias Voigt ()
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Tobias Voigt: Markenmut AG

A chapter in Marketing and Sales Automation, 2023, pp 227-238 from Springer

Abstract: Abstract CREATION - AUTOMATION - PRODUCTION At markenmut, CREATORS develop the driving success factor between (advertising) costs and (additional) sales. From corporate identity and sales-optimized packaging to high-impact omnichannel brand communication, while our MARKETING ENGINEERS ensure significant increases in efficiency in the day-to-day marketing and sales business. They plan, migrate and operate individual marketing engine rooms with leading marketing automation technology expertise and years of experience. Last but not least our technology-supported production and distribution of complex marketing campaigns is handled reliably, cost-optimized and sales-oriented by our COORDINATORS. With our three main service areas and our unique satisfaction promise, markenmut AG not only stands for reliably creative marketing. In the combination of our services, we guarantee a cost-efficient, automated and sales-oriented implementation of data-driven and customer-centric marketing strategies, based on the latest marketing technology.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-20040-3_14

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DOI: 10.1007/978-3-031-20040-3_14

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