Automation of Repetitive Processes in Marketing and Sales

Uwe Hannig ()
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Uwe Hannig: Institute for Sales and Marketing Automation (IFSMA)

A chapter in Marketing and Sales Automation, 2023, pp 7-18 from Springer

Abstract: Abstract The automation of repetitive tasks in marketing and sales increases process efficiency and the effectiveness of decisions. Despite these benefits, the digitization of marketing and sales has been slow in many industries. However, since the outbreak of the Corona crisis, which was accompanied by a reduction in face-to-face contacts and an increase in home office work, there has been a significant positive change in sales processes and, as a result, in attitudes toward the automation of marketing and sales processes. The digital transformation in sales and marketing is now progressing inexorably.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-20040-3_2

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DOI: 10.1007/978-3-031-20040-3_2

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