From 0 to 5-Digit-Profit in 10 Weeks with Conversion-Rate-Optimized Marketing and Sales Automation

Bernd Trummer ()
Additional contact information
Bernd Trummer: Fynest International

A chapter in Marketing and Sales Automation, 2023, pp 97-128 from Springer

Abstract: Abstract This case study describes sales and marketing automation at its most operational and applied level in the context of B2C eCommerce. Based on a real showcase of the “Minimal Fashion” company, realized in the month May to July 2022, the article describes the project, the challenges, the operational tasks, and the realized outcomes of a pure eCommerce online shop in the fashion segment. After only 2 months with 5000 euros investment, the test company realized a 100,000 euros sales and 30,000 euros profit based on the rigid application of and compliance to basic principles of conversation-rate-optimized (CRO) marketing and sales automation.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-20040-3_8

Ordering information: This item can be ordered from
http://www.springer.com/9783031200403

DOI: 10.1007/978-3-031-20040-3_8

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().