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Management for Professionals

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Case II (Part B): JD.com: Migrating from Labor-Intensive Model to Technology-Intensive Model
Xiaoming Zhu
The Commitment Dialogue: How We Agree on What Needs to Be Done
Jan De Visch and Otto Laske
The Trade-Offs of Going Public of Family Enterprises
Hermut Kormann
One on One Meeting
Gilad Issar and Liat Ramati Navon
Appendix: Settlement Risk and Systemic Risk
Johannes Wernz
Closing Thoughts
Gregory Usher
The Appropriate Location—Management Based on the Relationship Between Human Beings and Society
Haibo Hu
The Value of Great Execution and Humility for Sustainability
Eric Viardot
Case 14 STAAR Surgical Company
B. Rajesh Kumar
Diversity and New Work Teams
Marc Helmold
Cloud Computing Strategy Design for Myntra.com
Sanjay Mohapatra and Laxmikant Lokhande
Leading for Entrepreneurship
Annika Steiber and Sverker Alänge
What to Research
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
The Cloud Drives Harmonization and Standardization
Klaus Hardy Mühleck
The Future
Richard Thomas Watson and Saji K. Mathew
Nuttech Limited
Gopal Naik
Deciphering Diagnostics
Steven M. Stone
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”
Guxian Miao
Market Segmentation, Targeting, Differentiation and Positioning
Marc Helmold
Other Methods and Variants of Storytelling
Karin Thier
System Customer Persuasion
Johannes Robier
Intercultural Competence Assessment
Alex Matveev
Regulations and Laws on Real Estate Agents, Notaries, Cadastres and Rent Increases
Michael Schick
A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges
Florian Dost and Robert Wilken
ProTrack
Mario Vanhoucke
Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales
Ralf T. Kreutzer and Marie Sirrenberg
Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source
Benno Luthiger
Case Study 2: Continuous Integration
Ondrej Zizlavsky and Eddie Fisher
Problem Solving
Radu Atanasiu
Mass Fatality Planning: Emergency Preparedness
Michael Madigan
Principles of Token Economy and Ecological Development
Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
Expanding Luxury Brands Internationally
Diana Derval
Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams
Jia Ke
Micro-level Strategic Analysis
George Tovstiga
How sustainable are the growth strategies of sustainability entrepreneurs?
Liudmila Nazarkina
Preparing the IT Operation for Production
Andreas Graesser
Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition
Philipp Plugmann
Marketing Apparel and Footwear
George P. Moschis
Extracting Event Data from Databases to Unleash Process Mining
Wil M. P. Aalst
Christopher Hire on Strong City Brands and Data-Led Innovation
Florian Kaefer
Appendix: Historical Data
Johannes Wernz
Forecasting Logistic Demands
Moshe Kress
Digintelligent Marketing
Ye Tian
A Look Into the Future: Is Working Time Freedom Apt to Add Value for Different Stakeholders?
Maike Andresen
Guide to Return in Supply Chain Management
Colin Scott, Henriette Lundgren and Paul Thompson
Complaint Acceptance
Bernd Stauss and Wolfgang Seidel
Using Capability Models for Strategic Alignment
Wolfgang Keller
The Guiding Coalition
Dominik Maximini
Performance Management Process: Diagnosis
Anthony L. Barth and Wiaan Beer
PricingPricing in the Automotive IndustryIndustries
Marc Helmold
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