Management for Professionals

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The Project Organisation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Strategy Execution: Bernd Heesen
Design to Value (DTV): Christoph Fuchs and Franziska J. Golenhofen
Saishunkan: Rejuvenation by Living in Harmony with Nature (and Customers): Lucy Gongtao Chen, Chung-Piaw Teo, Tong Wang and Yao-Zhong Wu
Organizational Spiritual Maturity: A Goal of Positive Leaders and Direction for Change: Adam S. Freer and Peter J. Robertson
Scope and Workflow: Martin Auer
Be Aware: Fraud Risks: Henk R. Randau and Olga Medinskaya
Innovation Culture and Innovation Management: Bernd X. Weis
A Preeminent Digital Production Studio Collaborates with One of America’s Most Innovative Universities to Explore the Use of Virtual Reality for Learning: Adam Blumenthal and Faby Gagné
The BTRM as a Universal Business Management FrameworkBTRM as a universal business management framework: David Miller
Keep an Open Mind, Think Systemically, and Encourage Transparency: Vincent P. Barabba
Fundamentals of the Digital Transformation: Lars Michael Bollweg
Pricing Process Part 1: Analysis: Frank Frohmann
Conclusions and Implications: Javier Papa
Case Study from the Electronics Manufacturing Industry: Christoph Karrer
Appendix: Country Risk/Issuer Risk: Johannes Wernz
Standards and Frameworks for Enterprise Governance of IT: Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Put a Frame Around Your Work: Roger Gutbrod and Christian Wiele
Position, Position, Position: George Vekinis
Realization: N. K. Singh
Reporting and Promoting the Outcomes of Your Project to Stakeholders and Evaluators and Drafting the Final Report: C.-Andreas Dalluege, Kasandra Musović, Florian Scheibein, Gregor Štiglic and John Stephen Gary Wells
Network Mobilization: R. Srinivasan
Transforming Influence: Sen Sendjaya
Supply Lean Management: Marc Helmold and Brian Terry
Critique and Renewal: Evolutionary Economics in Dialogue with the Mainstream: Klaus Solberg Söilen
Self-Assessments: Conducting an Excellence Maturity Assessment for an Organisation: Flevy Lasrado
Keeping Your Mythos Alive: How to Nourish and Nurture a Business’s Mythos Through Corporate Transformations: Silvia Zulauf
Understanding Project Culture: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
ProTrack: Mario Vanhoucke
Leading for Entrepreneurship: Annika Steiber and Sverker Alänge
Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales: Ralf T. Kreutzer and Marie Sirrenberg
Expanding Luxury Brands Internationally: Diana Derval
The Future: Richard Thomas Watson and Saji K. Mathew
The Cloud Drives Harmonization and Standardization: Klaus Hardy Mühleck
Nuttech Limited: Gopal Naik
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”: Guxian Miao
Deciphering Diagnostics: Steven M. Stone
Other Methods and Variants of Storytelling: Karin Thier
Market Segmentation, Targeting, Differentiation and Positioning: Marc Helmold
The Appropriate Location—Management Based on the Relationship Between Human Beings and Society: Haibo Hu
The Commitment Dialogue: How We Agree on What Needs to Be Done: Jan De Visch and Otto Laske
Closing Thoughts: Gregory Usher
Appendix: Settlement Risk and Systemic Risk: Johannes Wernz
The Million Dollar Question—What About Integration?: Matthias Kolbusa
Lean Supply Chains and Lean Production: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Extracting Value from Global Operations: Bodo B. Schlegelmilch
Steps in Developing Global Marketing Strategies: Bodo B. Schlegelmilch
Transformation Through Social Impact at Whirlpool Corporation: Bridget Akinc
Case Study 2: Continuous Integration: Ondrej Zizlavsky and Eddie Fisher
Cloud Computing Strategy Design for Myntra.com: Sanjay Mohapatra and Laxmikant Lokhande