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Management for Professionals

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Building a Next-Generation Digital Marketing Strategy
Frédéric Demierre
Fighting Financial Squeeze
Hermut Kormann
Managing Transformation: Making Innovation Endure
Eric Viardot
The Link Between Sustainability Investing and Financial Returns: An Asset Management’s Perspective
Daniel Ung
Patient-Specific Treatment in Hand Surgery: Smart Innovations and Rapid Translation into the Point of Care
Philipp Honigmann, Florian M. Thieringer, Neha Sharma and Marco Keller
Working Under the Tent: Confidentiality and Restricted Information Disclosure
Joseph Joy
Pragmatic Will with ICT
Sharda S. Nandram
System Processes in Sport Entrepreneurship
Vanessa Ratten
Shifting the Burden: When Organizations Become Addicted
Christoph E. Mandl
Business Negotiations in Industry
Marc Helmold
From 0 to 5-Digit-Profit in 10 Weeks with Conversion-Rate-Optimized Marketing and Sales Automation
Bernd Trummer
Processes and Roles
Martin Kaschny and Matthias Nolden
Right to Repair in the Automotive Industry
Álvaro Cruz Tomás
Supply Management Tools
Marc Helmold
Practicing Product Management
Gabriel Steinhardt
The Third Ingredient: Run Interference
Tony McNulty and Robin Marks
Module and Interface
Chihiro Suematsu
Competing
Sanford L. Moskowitz and Chris Erickson
Using Systems Thinking to Create an Experienced-Based Decision Process
Vincent P. Barabba
Supply Change Management
Marc Helmold and Brian Terry
Corruption: Skating on Thin Ice
Henk R. Randau and Olga Medinskaya
Open Innovation in the Financial Services
Daniel Fasnacht
Final Remarks and Conclusion on AHP/ANP Inability for Solving Complex Scenarios
Nolberto Munier and Eloy Hontoria
Innovation Management as a Driver for Changing Work Styles
Marc Helmold
Case 13 Freedom Holding Corporation
B. Rajesh Kumar
Organization Learning
Albert Ferdinand Aalders
Trading Tactics in the Real Market
Don K. Mak
From the “Ecological Niche” to Individual Employment and Corporate Governance
Xinwei Cao
German Small and Medium Enterprises: Harnessing Open Innovation and Crowdsourcing to Sustain Growth
Marc Vathauer
Process Modeling
Chitra Sharma
Privacy and Anonymity
Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Age- and Aging-Appropriate Development
Hermann Troger
Achieving Better Decision-Making and Growth by Transforming Mindsets and Organizational Cultures: Changing from Blame Cultures to Systematic Error Management in Aviation and Beyond
Peter Westphal
Social Intrapreneurs: Rebels for Good
Princess Olabusayo Anifowose and Eugene Agboifo Ohu
DevOps Telco: An Oxymoron?
Krzysztof Korzunowicz
Challenges in Measuring Corporate Reputation
Sabrina Helm and Christian Klode
PM Models and Concepts
Marc Helmold
Reflections
Annika Steiber
Competitor Analysis and Accounting Model: Competitor Analysis
Wing Sun Li
Who Needs a Coach?
Arun Kohli
Values Analysis with DEA
Kenneth Moore
How Do You Create a Financial Model?
Tom Harris
The Market Is Your Guide
George Vekinis
Implementing Lean
Ganesh Mahadevan and Kalyana C. Chejarla
A Critical Assessment of OKR in Entrepreneurial Environments
Jonny Kohlhaas
Setting the Stage
Georg Weiers
Service Operations
Jonathan Rösler, Philipp Osterrieder and Thomas Friedli
Creating Organizational Stories: Cross-Silo Communication and Culture
Stephen R Balzac
In- Versus Outsourcing and Vendor Selection
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Cost of Quality (COQ)
Marc Helmold
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