Management for Professionals

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Case II (Part B): JD.com: Migrating from Labor-Intensive Model to Technology-Intensive Model: Xiaoming Zhu
The Commitment Dialogue: How We Agree on What Needs to Be Done: Jan De Visch and Otto Laske
Lean Supply Chains and Lean Production: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Steps in Developing Global Marketing Strategies: Bodo B. Schlegelmilch
Transformation Through Social Impact at Whirlpool Corporation: Bridget Akinc
Extracting Value from Global Operations: Bodo B. Schlegelmilch
The Million Dollar Question—What About Integration?: Matthias Kolbusa
Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source: Benno Luthiger
Revenue Management of Room Rates: Ben Vinod
Other Methods and Variants of Storytelling: Karin Thier
Deciphering Diagnostics: Steven M. Stone
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”: Guxian Miao
Market Segmentation, Targeting, Differentiation and Positioning: Marc Helmold
Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales: Ralf T. Kreutzer and Marie Sirrenberg
Appendix: Settlement Risk and Systemic Risk: Johannes Wernz
Closing Thoughts: Gregory Usher
Mass Fatality Planning: Emergency Preparedness: Michael Madigan
Lean Management on the Downstream (Demand Side): Marc Helmold
Accidental Adversaries: The Enigma of Sustained Cooperation: Christoph E. Mandl
A-6 Concept for Successful International Negotiations: Marc Helmold
India: The Emerging Star: Niklas Schaffmeister
From Desire to Implementation: Annika Steiber
Corporate Social Responsibility (CSR) and Ethical Management: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Guide to Return in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Complaint Acceptance: Bernd Stauss and Wolfgang Seidel
A Look Into the Future: Is Working Time Freedom Apt to Add Value for Different Stakeholders?: Maike Andresen
Performance Management Process: Diagnosis: Anthony L. Barth and Wiaan Beer
The Guiding Coalition: Dominik Maximini
PricingPricing in the Automotive IndustryIndustries: Marc Helmold
Case 4: Dubailand Project: B Rajesh Kumar
5G+ Smart Ports: Pengfei Sun
Changing Strategies and Control Systems at a German Insurance Company: Susanna Poth
Personnel Psychology in Project Management: Klaus Moser, Nathalie Galais and Anastasia Byler
Leveraging Knowledge Management and Entrepreneurial Orientation to Enhance Resilience in Small- and Medium-Sized Enterprises: Thomas Henschel, Susanne Durst and Johanna Salzmann
Control Efficiency: Mario Vanhoucke
Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success: Diana Derval
Using Capability Models for Strategic Alignment: Wolfgang Keller
Creating the Project Value Proposition: Stefano Biazzo and Roberto Filippini
Digintelligent Marketing: Ye Tian
Forecasting Logistic Demands: Moshe Kress
Resourcing: Access, Availability, and Localisation: Leigh-ann Onnis
Scoping ‘Digital Twins’ in Intelligence & Strategic Foresight Projects: Bruce Garvey and Adam D. M. Svendsen
Special Aspects of Price Negotiations: Marc O. Opresnik
Opportunity: Open Information Sharing: Thomas Frisendal
Opportunities and Challenges for Organisations and Highly Skilled Migrant Professionals: Bradley Saunders and Michael Nieto
Platform Competition and Envelopment: R. Srinivasan
Failure in Personnel Development: Simone Kauffeld and Ann-Christine Massenberg
Labour Law in Sports: Thomas Schulz
Take the Opportunity to Pilfer a Goat: Lessons from Gieves & Hawkes: Klaus Heine, Katharina Kübrich and Jaihak Chung
Science-Driven Industry: Roman Boutellier and Mareike Heinzen