Management for Professionals

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Corporate Social Responsibility (CSR) and Ethical Management: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
From Desire to Implementation: Annika Steiber
Digintelligent Marketing: Ye Tian
Forecasting Logistic Demands: Moshe Kress
Social Transformation—Rethinking Health Care: Nick Shannon and Bruno Frischherz
Science-Driven Industry: Roman Boutellier and Mareike Heinzen
Take the Opportunity to Pilfer a Goat: Lessons from Gieves & Hawkes: Klaus Heine, Katharina Kübrich and Jaihak Chung
Guide to Return in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
India: The Emerging Star: Niklas Schaffmeister
Using Capability Models for Strategic Alignment: Wolfgang Keller
Complaint Acceptance: Bernd Stauss and Wolfgang Seidel
Appendix: Historical Data: Johannes Wernz
Self-learning and Awareness: N. K. Singh
Interview with Mr. Zhang Huanping, General Manager of Eurasian Consulting: Jan Y. Yang, Lei Chen and Zheng Tang
Commercialisation Readiness Index: George Vekinis
Demography, Digital Natives, and Individual Entrepreneurship: Employees Become a Strategic Competitive Factor: Nils Urbach and Frederik Ahlemann
Leadership in the Midst of Transition: Reflections on Self-Reliance, Responsibility and Spirituality: Arnold Smit
Planning, Forecasting and Monitoring Growth: Ralph Krüger and Andreas Stumpf
Understanding the Chinese Culture: Tracy Dathe, Volker Müller and Marc Helmold
Airline Perspective: Juliette Kettler and Judith L. Walls
Project Organization: Philip Bauer
Master Planning - Supply Network Planning: Hartmut Stadtler
The Challenge of Statutory Regulations: Stephan Kasulke and Jasmin Bensch
A Snapshot on Mass Media: Henk R. Randau and Olga Medinskaya
Legally Protecting Personal Brand Equity: Talaya Waller
Pre-show Planning: Klaus Solberg Søilen
Introducing Green Electricity as the Default Option: Sylviane Chassot, Rolf Wüstenhagen, Nicole Fahr and Peter Graf
Methods and Tools for Everyday Purchasing: Ulrich Weigel and Marco Ruecker
Strategy in a World Where ‘Change has Changed’: Luke Laan and Janson Yap
Team Development and Management: Aristide Aartsengel and Selahattin Kurtoglu
Melawear: Inspired by Cradle to Cradle: Henning Siedentopp
Implementation: Martin Auer
Learning Histories: Learning from Multiple Perspectives: Karin Thier
Data Mining Techniques: Federico Rajola
Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business: Nadine Galandi, Benny B. Briesemeister, Thomas Kant and Damaris Hagen
Opportunity: Pull Instead of Push: Thomas Frisendal
The Positive Candidate Experience: Armin Trost
Environmental: Anurag K. Agarwal
The Tool Dimension of TBM: Uwe G. Seebacher
The Value of Contracts in a Long-Term Context—An Example Based on the Lateran Treaty and the Concordat of 1984: Luigi D’Ottavi
Ed Burghard on Economic Development and Brand America: Florian Kaefer
Stage 3: Competence Management competence management: Stefan Leinweber
Training: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Performance Management in Sales: Marc Helmold
The New Mechanics of Success: Win-Win Cycles and Client Value Generation: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Citicorp–Travelers Group Merger: B. Rajesh Kumar
How to Get a 360° Customer View: Steffen Deufel
Profit Distribution Policy in Family Enterprises: Hermut Kormann
Focusing on Core Competencies and Divestment: Marc Wilczek
Personal Development: Gilad Issar and Liat Ramati Navon