Practicing Product Management

Gabriel Steinhardt

Chapter Chapter 11 in The Product Manager's Toolkit®, 2017, pp 97-111 from Springer

Abstract: Abstract Maturity model for product management: This review offers a Blackblot PMTK Methodology™ based approach to gauge the level of maturity of the product management practice at the company. The necessity of product management at startups: This review puts forward the argument that it is essential to formalize and officially recognize a product management function at all phases in the life cycle of a company. A primer to market segmentation: This review provides a primer to market segmentation. The connection between market-driven product management and marketplace success: This review explains the relationship between market-driven product management and a product's chances of marketplace success. An algorithmic model for product feature prioritization: This review explains how to efficiently prioritize future product features according to the Blackblot PMTK Methodology™. The importance of having a product management methodology: This review explains why it is important to have a product management methodology, such as the Blackblot PMTK Methodology,™ and how to identify a sound methodology. Programmatic tools for product management: This review provides the background to why there are no real programmatic tools presently available on the market for product management.

Keywords: Product Feature; Product Management; Market Segment; Technology Company; Algorithmic Model (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-3-319-49998-7_11

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