Management for Professionals
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- Introduction
- Christoph Karrer
- The World in Transition
- Ralf T. Kreutzer
- Erratum to: Intellectual Capital: The World’s Fastest Growing Asset Class
- Clifford M. Gross
- Erratum to: Real Estate Transactions
- Tobias Just and Hermann Stapenhorst
- Security: The Real Challenge for Digitalization
- Ferri Abolhassan
- How You Learn to Successfully Negotiate
- Marc O. Opresnik
- Pursuing Digital Transformation Driven by the Cloud
- Ferri Abolhassan
- Marketing, Sales and Pricing: Introduction
- Marc Helmold
- Introduction
- Jim Austin, Judith Bentkover and Laurence Chait
- Introduction to Supply Chain Risk Management (SCRM)
- Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
- Total Revenue Management (TRM)Total revenue management (TRM)
- Marc Helmold
- What Is Negotiation?
- Kim Cheng Patrick Low
- “Always on and Always in Touch”: The New Buying Behaviour
- Gerrit Heinemann and Christian Gaiser
- An Introduction to Travel Intermediaries
- Ben Vinod
- Recognising and Resolving Conflicts
- Stephan Proksch
- People Analytics—Making a Difference to Business
- Rahul Ghatak
- Introduction to Digitalization Cases: How Organizations Rethink Their Business for the Digital Age
- Nils Urbach and Maximilian Röglinger
- Introduction to Knowledge Management
- Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
- Service Parts Planning Overview
- Jörg Thomas Dickersbach and Michael F. Passon
- Introduction to Business Excellence
- Flevy Lasrado
- How to Increase the Success of Innovative Start-Ups with Intellectual Property: An Introductory Overview
- Sevim Süzeroğlu-Melchiors and Martin A. Bader
- Basics of Price Management
- Frank Frohmann
- Technology
- Peter Curwen and Jason Whalley
- Fundamentals of Intellectual Property Rights
- Oliver Gassmann, Martin A. Bader and Mark James Thompson
- Foundations of Systematic Innovation
- Rupert A. Brandmeier and Florian Rupp
- The Importance of Sustainability in Corporate Strategy
- Eric Viardot
- Introduction
- Tracy Dathe, Volker Müller and Marc Helmold
- Introduction
- Tom Harris
- Introduction
- Gabriel Steinhardt
- Introduction
- Michael Madigan
- Outline
- Johannes Wernz
- Introduction
- Oliver Treidler
- Introduction
- Qizhang Liu and Mark Goh
- Outline
- Johannes Wernz
- Introduction
- Martin Auer
- Introduction
- Eric Viardot
- Entering the Network Economy
- Wingsun Li
- Turning Collections into Philanthropic Opportunities
- Alessia Zorloni and Magnus Resch
- Gaining Sustainable Competitive Advantage
- Sathit Parniangtong
- GTEC Service, Consulting, and Training
- Karlheinz Zuerl
- Driving Growth and Profit with Solution Business
- Kaj Storbacka and Risto Pennanen
- Introduction
- Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
- Anatomy of Positive Leadership: Authentic, Principled and Service Oriented
- Satinder Dhiman
- Overview
- George P. Moschis
- Management and Leadership: Definition, Differentiations, and Other Theoretical Considerations
- Boris Kaehler
- Development of the Life Sciences Industry over the past 30 Years
- Andreas Föller and Julia Kemmer
- Eastern Psyche
- N. K. Singh
- Introduction to Managing Industrial Services
- Thomas Friedli and Philipp Osterrieder
- China Goes Global
- Jan Y. Yang, Lei Chen and Zheng Tang
- Important Dimensions of the Conversation That Determine Success or Failure
- Hanspeter Zürcher