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Management for Professionals

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The Imperative of Lean Management
Ganesh Mahadevan and Kalyana C. Chejarla
Introduction to the Challenges of International Diversity Management
Fiona Bartels-Ellis, Mustafa F. Özbilgin and Paul Gibbs
Introduction
Roger Gutbrod and Christian Wiele
How Digitalization Is Changing the World?
Linda Mareen Neugebauer and Irene Zanko
Introduction to Holistic Innovation
Svenja Damberg, Barbara Blenski and Zita K. Lucius
Recent Past Disconnected Planning
Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Introduction
Annika Steiber
Introduction
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
Introduction: Storytelling, Storylistening, and the Stories About Your Boss
Christine Erlach and Michael Müller
A New Green Growth Wave Led by China?
Taco C. R. Someren and Shuhua Someren-Wang
Case I: 3DMed: An R&D Platform for Personalised Precision Anti-cancer Drugs
Xiaoming Zhu
Web3.0: The Third Generation of the Internet
Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
Understanding Developmentally Sourced Diversity as a Key to High-Quality Dialogue and Collaborative Intelligence
Jan De Visch and Otto Laske
Introduction: The Secret
Brian Dive
Project, Project Management, and PM Process
Philip Bauer
Social CRM: Evolution and Building Blocks
Rainer Alt and Olaf Reinhold
Marketing: A Global Discipline
Bodo B. Schlegelmilch
Introduction
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Danial Schäfczuk
Introduction
Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Supply Management in China
Marc Helmold and Brian Terry
The Need to Change Changes the Way We Work
David Miller
The Battle for Attention
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Introduction
Sanjay Mohapatra and Laxmikant Lokhande
Introducing Enterprise Governance of IT, Alignment and Value
Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Introduction
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Book Reference Terms, Definitions, and Cases
Graham Bell, Ferzana Haq, Victor De Leon, Pierre Ollivier, Sylvain Roy and Philippe Simon
Extreme Trust: The Competitive Necessity of Proactive Trustworthiness
Don Peppers and Martha Rogers
Analysis of the Management Consulting Industry
Jeremy David Curuksu
Leadership in the Twenty-First Century Leadership in the Crisis?
Daniel F. Pinnow
Introduction
Dominik Schwizer and Michael Burch
A Different Way of Thinking About HRM
Regina Tendayi and Larry M. Starr
An Introduction to Personal Branding
Talaya Waller
Introduction
Armin Trost
Introduction to an Insider’s Guide to Place Branding
Florian Kaefer
Introduction
Manuel C. Solbach
Introduction
Hubert Rampersad and Saleh Hussain
Strategic Sourcing: Introduction
Sathit Parniangtong
Introduction
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Introduction
Gunther Friedl and Horst J. Kayser
Introduction – Zero Outage as a Guiding Principle for IT
Stephan Kasulke and Jasmin Bensch
Introduction
Thomas Frisendal
The Importance of Market Research for Small and Medium-Sized Enterprises
Thomas Dobbelstein and Wibke Heidig
Is There Any Use in Changing?
Theo Janssen
Digital Transformation and the Challenges for Organizational Communications: An Introduction
Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Understanding China’s Real Estate Markets: A Brief Introduction
Bing Wang and Tobias Just
Introduction: What This Book Is About and Why We Wrote It
C.-Andreas Dalluege and John Stephen Gary Wells
Introduction
Malte Ackermann
Introduction
Xuehua Wang
Knowledge Management Today
Soumit Sain and Silvio Wilde
Introduction
Karin Thier
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