Management for Professionals
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- Move Away from Disconnected Planning
- Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
- Introduction to Digitalization Cases: How Organizations Rethink Their Business for the Digital Age
- Nils Urbach and Maximilian Röglinger
- Introduction
- Jim Austin, Judith Bentkover and Laurence Chait
- Introduction to Knowledge Management
- Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
- “Always on and Always in Touch”: The New Buying Behaviour
- Gerrit Heinemann and Christian Gaiser
- People Analytics—Making a Difference to Business
- Rahul Ghatak
- An Introduction to Travel Intermediaries
- Ben Vinod
- Total Revenue Management (TRM)Total revenue management (TRM)
- Marc Helmold
- What Is Negotiation?
- Kim Cheng Patrick Low
- Introduction to Supply Chain Risk Management (SCRM)
- Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
- Service Parts Planning Overview
- Jörg Thomas Dickersbach and Michael F. Passon
- Recognising and Resolving Conflicts
- Stephan Proksch
- Introduction
- Uwe Seebacher and Uwe Hannig
- Introduction: The Board in the Digital Age
- Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
- Introduction to Lean and Just-in-Time Manufacturing
- José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
- Introduction
- Andreas Graesser
- Trading Tactics in Technical Analysis
- Don K. Mak
- Introduction
- Nick Shannon and Bruno Frischherz
- Introduction to the Second Edition
- Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
- Introduction
- Stefano Biazzo and Roberto Filippini
- Management Summary
- Andreas Wittmer
- General Concepts
- Nolberto Munier and Eloy Hontoria
- “There Will Never Be a Newsroom”: The Discussion About Topic-Oriented Control in Corporate Communications
- Christoph Moss
- Management Challenges in Dynamic Business Environments
- Bernd Heesen
- System Science
- Hao Zhang
- An Overview
- Albert Liao
- Performance Management as Part of the Corporate Strategy
- Marc Helmold
- Preparing for the New Reality
- Daniel Fasnacht
- Enterprise Governance of IT, Alignment and Value
- Steven Haes and Wim Grembergen
- Introduction: Foresight and Strategy in Asia Pacific Business
- Luke Laan and Janson Yap
- Open Innovation and Intellectual Capital
- Clifford M. Gross
- Introduction: Globalization and the Opening of New Markets
- Thomas Bieger, Christoph Franz and Andreas Herrmann
- Theoretical Background: Introduction to Social Marketing
- Helena M. Alves and M. Mercedes Galan-Ladero
- Introduction
- Gilbert W. Fairholm
- The Modern Lean Enterprise
- Alexander Tsigkas
- The Case for Culture in Expansion Strategy
- Ralf Drews and Melissa Lamson
- Business Transformation and Project Management
- Marc Helmold
- Cracks in the Leader’s Ship
- Dan Norenberg
- Introduction
- Tom Harris
- Outline
- Johannes Wernz
- Introduction
- Gabriel Steinhardt
- Introduction
- Michael Madigan
- Introduction
- Tracy Dathe, Volker Müller and Marc Helmold
- Introduction
- Qizhang Liu and Mark Goh
- Outline
- Johannes Wernz
- Introduction
- Eric Viardot
- Introduction
- Martin Auer
- Introduction
- Oliver Treidler
- The Importance of Sustainability in Corporate Strategy
- Eric Viardot
- Unchartered Territories: Treat Your Innovation as a Disaster
- Mattia Vettorello, Boris Eisenbart and Charlie Ranscombe