Management for Professionals

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Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform: Ziyi Zhao, Zhijing Niu and Yulu Yan
Introduction: Lutz Rosenstiel, Monika Wastian, Isabell Braumandl and Michael A. West
How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study: Kathleen Schröter and Angus Cameron
Introduction: Georg Michalik
Case: The Renewed Case Seminar: Andreas Biagosch
Neuroleadership: The Backdrop: Argang Ghadiri, Andreas Habermacher and Theo Peters
Introduction: Fady A. Harfoush
Elements of Purchasing in Nature: Florian Schupp
The Vortex: Organizations as Systems: Stephen R. Balzac
Quality Management and Process Indicators: Fiorenzo Franceschini, Maurizio Galetto and Domenico Maisano
Clarifying the Field of Digital Entrepreneurship: Systematic Literature Review with Bibliometric Methods: Antonia Schulz and Daniel Schallmo
Real Estate Transactions: Tobias Just and Hermann Stapenhorst
Introduction: Sanford L. Moskowitz and Chris Erickson
Risk Measures in Asset Management: Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
Introduction: Douglas Walker
Introduction: Gilad Issar and Liat Ramati Navon
Why Development?: N. K. Singh
A New Approach and Model for Organisational Governance: Bharat Vagadia
Introduction: Christoph Fuchs and Franziska J. Golenhofen
Introduction: Paul Vanderbroeck
Introduction: Christoph Karrer
Introduction to the Book, Its Aim, and Content: Susanne Durst and Thomas Henschel
Introduction: What Goes Wrong in Our Understanding of the Strategy Concept?: Xiu-bao Yu
Introduction: Sandhya Shekhar
Introduction: Dynastic Business Families and the “Big Family Management” Research Project: Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
Introduction: Javier Papa
Introduction: Čedomir Nestorović
Managing Shari’ah-Compliant Businesses to Create Sustainable Value: Ezlika M. Ghazali, Dilip S. Mutum, Mamunur Rashid and Jashim Uddin Ahmed
The World in Transition: Ralf T. Kreutzer
What Is Artificial Intelligence and How to Exploit It?: Ralf T. Kreutzer and Marie Sirrenberg
Technology: Peter Curwen and Jason Whalley
Introduction to Business Excellence: Flevy Lasrado
Foundations of Systematic Innovation: Rupert A. Brandmeier and Florian Rupp
How to Increase the Success of Innovative Start-Ups with Intellectual Property: An Introductory Overview: Sevim Süzeroğlu-Melchiors and Martin A. Bader
Basics of Price Management: Frank Frohmann
Fundamentals of Intellectual Property Rights: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Enterprise Governance of IT, Alignment and Value: Steven Haes and Wim Grembergen
Introduction: Globalization and the Opening of New Markets: Thomas Bieger, Christoph Franz and Andreas Herrmann
Business Transformation and Project Management: Marc Helmold
The Case for Culture in Expansion Strategy: Ralf Drews and Melissa Lamson
Introduction: Gilbert W. Fairholm
Theoretical Background: Introduction to Social Marketing: Helena M. Alves and M. Mercedes Galan-Ladero
Introduction: Foresight and Strategy in Asia Pacific Business: Luke Laan and Janson Yap
The Modern Lean Enterprise: Alexander Tsigkas
Open Innovation and Intellectual Capital: Clifford M. Gross
Cracks in the Leader’s Ship: Dan Norenberg
Greenwashing: The Misleading Strategies Underlying Environmental Claims: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
ERP as a Business Enabler: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Challenges in a VUCA World: Bernd Heesen
Introduction to Managing Industrial Services: Thomas Friedli and Philipp Osterrieder