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Management for Professionals

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The Imperative of Lean Management
Ganesh Mahadevan and Kalyana C. Chejarla
The Origins
Daniel Huber, Heiner Kaufmann and Martin Steinmann
Introduction
Annika Steiber
Introduction
Roger Gutbrod and Christian Wiele
Introduction
Ferri Abolhassan
Introduction
Martin Hilb
Introduction
Annika Steiber
Introduction: Performance Culture and Organizational Effectiveness
Anthony L. Barth and Wiaan Beer
Introduction: “Run Legal as a Business!”
Roger Strathausen, Kai Jacob and Dierk Schindler
Introduction: Storytelling, Storylistening, and the Stories About Your Boss
Christine Erlach and Michael Müller
Principles of Modern Purchasing
Ulrich Weigel and Marco Ruecker
Template-Based Management: At a Glance
Uwe G. Seebacher
The Narrative Approach to Transforming Organizations
Jacques Chlopczyk and Christine Erlach
Recent Past Disconnected Planning
Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Introduction to the Challenges of International Diversity Management
Fiona Bartels-Ellis, Mustafa F. Özbilgin and Paul Gibbs
Introduction to Intelligence Studies in Business
Klaus Solberg Söilen
Introduction
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
Best-in-Class Negotiations in the International Context
Marc Helmold
Performance Management (PM) Over the Entire Value Chain
Marc Helmold and Warda Samara
The Difference between Goal, Strategy, Tactics and Execution
Matthias Kolbusa
Complaint Management in a Customer-Oriented Firm
Bernd Stauss and Wolfgang Seidel
Anticipating the Future: Strategic Scenarios for Telco Markets and Initial Recommendations for Operators
Peter Krüssel and Friederike Göbel
Characteristics of the Concept of Customer Value Management
Tymoteusz Doligalski
The Elephant
Gregory Usher
Introduction to Benchmarking
Peter Bogetoft
Introduction
Dominik Remling and Thomas Friedli
Move Away from Disconnected Planning
Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Economic Factor Innovations
Martin Kaschny and Matthias Nolden
Introduction to Quality
Timothy Adesanya Ibidapo
Magnetic Sense, AI, and the Future of Mobility
Diana Derval
Marketing in the Aeronautics Industry
Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
What Is Artificial Intelligence and How to Exploit It?
Ralf T. Kreutzer and Marie Sirrenberg
Understanding Developmentally Sourced Diversity as a Key to High-Quality Dialogue and Collaborative Intelligence
Jan De Visch and Otto Laske
Introduction: The Secret
Brian Dive
Project, Project Management, and PM Process
Philip Bauer
Marketing: A Global Discipline
Bodo B. Schlegelmilch
Social CRM: Evolution and Building Blocks
Rainer Alt and Olaf Reinhold
Management and Leadership: Definition, Differentiations, and Other Theoretical Considerations
Boris Kaehler
Introduction
Anurag K. Agarwal
Introduction: From Impulse via Strategy to Implementation
Matthias Kolbusa
Strategic Design
Eric Viardot
The Driving Force from Environment
Wenya Yang
Evolution of Hybrid PPPs
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
The Talent Management Plan of Siensol Environment Protection Industry Group
Hui Zhou
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company
Uli Schneider and Jürgen Hoika
Introduction to Sustainable Fashion Governance
Anna-Maria Schneider and Sarah Margaretha Jastram
The Promise of China
Christiane Prange
The Birth of Leadership
Michael Alznauer
How Good Is Your Idea?
Tom Harris
The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design
Martin Stadelmann
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