Management for Professionals
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- Introduction
- Peter Bebersdorf and Arnd Huchzermeier
- CSR as Part of the Corporate Strategy
- Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
- Sustainable Aviation: An Introduction
- Adrian Müller, Judith L. Walls and Andreas Wittmer
- Fundamentals of Sports Economics and Sports Management
- Stefan Walzel
- Entering the Network Economy
- Wingsun Li
- Introduction
- Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
- Turning Collections into Philanthropic Opportunities
- Alessia Zorloni and Magnus Resch
- GTEC Service, Consulting, and Training
- Karlheinz Zuerl
- Anatomy of Positive Leadership: Authentic, Principled and Service Oriented
- Satinder Dhiman
- Driving Growth and Profit with Solution Business
- Kaj Storbacka and Risto Pennanen
- Overview
- George P. Moschis
- Gaining Sustainable Competitive Advantage
- Sathit Parniangtong
- Introduction: Globalization and the Opening of New Markets
- Thomas Bieger, Christoph Franz and Andreas Herrmann
- The Case for Culture in Expansion Strategy
- Ralf Drews and Melissa Lamson
- Business Transformation and Project Management
- Marc Helmold
- Introduction: Foresight and Strategy in Asia Pacific Business
- Luke Laan and Janson Yap
- Open Innovation and Intellectual Capital
- Clifford M. Gross
- Theoretical Background: Introduction to Social Marketing
- Helena M. Alves and M. Mercedes Galan-Ladero
- The Modern Lean Enterprise
- Alexander Tsigkas
- Enterprise Governance of IT, Alignment and Value
- Steven Haes and Wim Grembergen
- Cracks in the Leader’s Ship
- Dan Norenberg
- Introduction
- Gilbert W. Fairholm
- Introduction to Benchmarking
- Peter Bogetoft
- Introduction
- Dominik Remling and Thomas Friedli
- Move Away from Disconnected Planning
- Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
- Economic Factor Innovations
- Martin Kaschny and Matthias Nolden
- Management and Leadership: Definition, Differentiations, and Other Theoretical Considerations
- Boris Kaehler
- Introduction to Knowledge Management
- Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
- People Analytics—Making a Difference to Business
- Rahul Ghatak
- Introduction to Supply Chain Risk Management (SCRM)
- Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
- What Is Negotiation?
- Kim Cheng Patrick Low
- Service Parts Planning Overview
- Jörg Thomas Dickersbach and Michael F. Passon
- “Always on and Always in Touch”: The New Buying Behaviour
- Gerrit Heinemann and Christian Gaiser
- Introduction to Digitalization Cases: How Organizations Rethink Their Business for the Digital Age
- Nils Urbach and Maximilian Röglinger
- Introduction
- Jim Austin, Judith Bentkover and Laurence Chait
- An Introduction to Travel Intermediaries
- Ben Vinod
- Total Revenue Management (TRM)Total revenue management (TRM)
- Marc Helmold
- Recognising and Resolving Conflicts
- Stephan Proksch
- Reputation
- Pekka Aula and Jouni Heinonen
- Rethinking Economics: Toward an Evolutionary Science
- Klaus Solberg Söilen
- Real Estate Transactions
- Tobias Just and Hermann Stapenhorst
- Clarifying the Field of Digital Entrepreneurship: Systematic Literature Review with Bibliometric Methods
- Antonia Schulz and Daniel Schallmo
- The Vortex: Organizations as Systems
- Stephen R. Balzac
- Quality Management and Process Indicators
- Fiorenzo Franceschini, Maurizio Galetto and Domenico Maisano
- Introduction
- Sanford L. Moskowitz and Chris Erickson
- How You Learn to Successfully Negotiate
- Marc O. Opresnik
- Pursuing Digital Transformation Driven by the Cloud
- Ferri Abolhassan
- Marketing, Sales and Pricing: Introduction
- Marc Helmold
- Variables of Agility in Companies
- Klaus Kühnel
- Security: The Real Challenge for Digitalization
- Ferri Abolhassan