How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study

Kathleen Schröter () and Angus Cameron
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Kathleen Schröter: ootiboo GmbH
Angus Cameron: ootiboo GmbH

A chapter in The Global Impact of Social Innovation, 2022, pp 1-15 from Springer

Abstract: Abstract This chapter looks at a young phase of a social start-up that combines creativity, social interconnection and scientific research. Ootiboo is a newly founded social enterprise with a preparation phase of almost 2 years. With two major creativity projects in quick succession, experience showed a tremendous impact on the well-being of the people involved. Everyone, no matter if children or adults, showed a sense of ownership and sense of belonging, wanted to volunteer and showed even improvement of their mental stage and communication skills. Cross-generation, cross-milieu, interdisciplinary and inter-religion communication between volunteers was observed. The question can be asked as to whether these observations were just by chance or if similar projects could have the same impact, but the seed of forming a company around similar projects to show large-scale evidence of the hypothesis, backed by neuroscientific research around creativity, was planted.

Date: 2022
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DOI: 10.1007/978-3-031-03849-5_1

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