Neuroleadership: The Backdrop
Argang Ghadiri,
Andreas Habermacher and
Theo Peters
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Argang Ghadiri: University of Applied Sciences
Andreas Habermacher: ctp, corporate training programmes
Theo Peters: University of Applied Sciences
Chapter 1 in Neuroleadership, 2012, pp 1-15 from Springer
Abstract:
Abstract This chapter aims to answer the simple question of what neuroleadership is. In addition we need to understand where it ties into current economic theory, if at all, and where it ties into the field of business and management theory, if at all. We will therefore outline what the current and developing “neuro” fields are, where they overlap, and where they tie together. We also propose a new term to create consistency within the fields of research. This will be followed by an historical overview of man’s concept of man—the being that economic and business theory is based upon. This will lead us to the stage we are at today in defining neuroleadership and also that of defining the concept of man according to the brain.
Keywords: Human Behaviour; Human Nature; Personality Type; Business Administration; Homo Economicus (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-30165-0_1
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DOI: 10.1007/978-3-642-30165-0_1
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