Management for Professionals

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Market Success for Inventions: Patent Commercialization Scoreboard and Innovation Support: Thomas Bereuter, Adéla Dvořáková and Ilja Rudyk
Arcelor–Mittal Merger: B. Rajesh Kumar
Sustainability in Real Estate Development Projects: Harun Tanrıvermiş, Yeşim Tanrıvermiş and Sinan Güneş
“Here Comes the Cat” Quietly Became Popular: Content Marketing in the New Media Era: Xusen Cheng, Bo Yang and Kanliang Wang
The Ps: The Pathways to Negotiation Successes: Kim Cheng Patrick Low
Case 48 Alarm.com: B. Rajesh Kumar
Cultural Diversity in Asia-Pacific: Karlheinz Zuerl
Leveraging Car Connectivity in the Automotive Aftermarket and Beyond: Felix Sterk
Technology Transformation: Reinvent the Network and Change the Way of Working, Now!: Jörg Borowski and Birinder Singh Khurana
Teams: Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
How Customer-Led Growth Solve Typical Lead Management Problems of B2B Companies: Thorsten Herrmann
Love as the Fulfillment of Life: Transforming India at Amrita SeRVe: Ayesha Sengupta
Enabling Flexible Laboratory Processes: Designing the Laboratory Information System of the Future: Christoph Duelli, Robert Keller, Jonas Manderscheid, Andreas Manntz, Maximilian Röglinger and Marco Schmidt
SHEIN: How Does the Most Mysterious 10 Billion-Dollar Company in China Achieve Overseas Growth?: Yu Jin
Human Resource Aspects of Complaint Management: Bernd Stauss and Wolfgang Seidel
Building a Legal Department in a Metrics-Driven World: A Guide to Finding the Best Candidates for the Legal Departments of the Future: W. Jon Escher
Structural Equation Modeling: Hao Zhang
Improving Short-Term Forecast with Demand Sensing: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Data Innovation @ AXA Germany: Journey Towards a Data-Driven Insurer: Alexa Scheffler and Christian Paul Wirths
Communication Policy: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Cultivating Digital Transformation at Arcadis: Lieselot Danneels, Stijn Viaene, Joachim Van den Bergh and Carolyn Moore
Real Estate and Site Separation: Joseph Joy
German Real Estate Returns in International Comparison: Daniel Piazolo
The Impact of Emerging Technologies on Intermediaries: Ben Vinod
CRM in the Energy Market: Customer Relationship Management in Commodity Industries Using the Example of an Energy Service Provider: Manuela Künzel and Lutz Lohse
Special Purpose Audit Schemes and Quality Awards: Herfried Kohl
Case 49 StoneX: B. Rajesh Kumar
Quality Management: Timothy Adesanya Ibidapo
Buyer-Centric Content Approach: Design Thinking to Market to Humans in the B2B World: Alexandra Ender
The Market/Your Customers: Timo Wagenblatt
Evaluation and Fleet Selection Process: Bijan Vasigh and Farshid Azadian
Authentic Leadership: Leading with Purpose, Meaning and Core Values: Omowumi Ogunyemi and Kemi Ogunyemi
An Integrated Approach to Digital Implementation: TOSC-Model and DPSEC-Circle: Daniel R. A. Schallmo and Christopher A. Williams
Generating Value Through Digitalization: Simple and Digital: Andreas Lischka, Michaela Wolfering-Zoerner and Eva Faust
Project Governance Framework: Michael Knapp
Xtep: Leader of Digital Intelligent Transformation: Fuming Chen
Business-Friendly Contracting: How Simplification and Visualization Can Help Bring It to Practice: Helena Haapio and Thomas D. Barton
Introducing New Technical Products into the Market: Claudio A. Saavedra
German Office Markets: Andreas Schulten
How to Get Things Done: A Practitioner’s Toolbox: Herfried Kohl
Transition Services Agreements (TSAs): Approach to De-risk Divestitures: Joseph Joy
The Method of Simulation by Little Manikins: Isak Bukhman
CSR Case Studies of Selected Blue Chip Companies in Kenya: Peter M. Lewa
Case 50 Cigna: B. Rajesh Kumar
Yimidida: The Road to Upgrade the Business Model of LTL Industry from “Block” to “Plane”: Chuanbo Zhu
Predictive Intelligence as a Success Factor in B2B Marketing: Thomas Geiger and Uwe Seebacher
Raising IP Awareness of Start-Ups: A French Perspective: Philippe Borne
Public Real Estate: Eleonore Pöll
Improve Your Responsiveness with Operational Planning: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Circular Economy: Albert Liao