Management for Professionals

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Monitoring and Reporting: Jörg Thomas Dickersbach and Michael F. Passon
From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Content: Jonathan Barrett and Mark Herten
Navigating Through Digital Transformation Using Bimodal IT: How Changing IT Organizations Facilitates the Digital Transformation Journey at Deutsche Bahn Vertrieb GmbH: Lea Fortmann, Ingmar Haffke and Alexander Benlian
Epilogue: Kim Cheng Patrick Low
Artificial Intelligence: The Revolution in Marketing: Claudia Bünte
The Promise of 5G: Vijay Kumar
Designing a Governance Improvement Program: Michael Knapp
Working in the Digital Age: Not an Easy but a Thrilling One for Organizations, Leaders and Employees: Marc Wagner, Frank Heil, Laura Hellweg and Dennis Schmedt
Lvwochuan Farm: How Does Traditional Agriculture Realize the Digital Transformation of the Whole Industrial Chain?: Jiarong Guo, Guohao Zhang, Yong Zhou, Zhili Lin and Qianqiang Li
Future State: Ben Vinod
A Practitioner-Oriented Toolkit to Foster Sustainable Product Innovation: Christoph Haag, Florian Nögel and Kai Krampe
Running the Legal Department with Business Discipline: Applying Business Best Practices to the Corporate Legal Function: Liam Brown, Kunoor Chopra, Pratik Patel, Jack Diggle, Peter Eilhauer, Suzanne Ganier and Ron Dappen
Hybrid Process Technologies in the Financial Sector: The Case of BRFkredit: Søren Debois, Thomas Hildebrandt, Morten Marquard and Tijs Slaats
Case 53 Hibbett, Inc: B. Rajesh Kumar
Expediting TSA Exits to Enable Strategic Transformation: Joseph Joy
Brand Purpose as a Cultural Entity Between Business and Society: Silvia Biraghi, Rossella C. Gambetti and Steve Quigley
Governance for a Multinational ERP Program in a Decentralized Organization: Caroline Kiselev and Patrick Langenegger
Sustainable Design: Albert Liao
Hotel Market Germany: Martina Fidlschuster, Christine Mayer and Philipp Linder
Grey Systems Theory: Hao Zhang
Quality Management System Audit: Timothy Adesanya Ibidapo
Aircraft Acquisition Trough Export Credit Agencies: Bijan Vasigh and Farshid Azadian
Organizational Maturity: Timo Wagenblatt
Case 54 LGI Homes, Inc: B. Rajesh Kumar
The Value Chain Construction of Cross-Border E-Commerce Platform “AliExpress”: Zhan Li and Hao Zheng
Success Factors when Implementing Innovation Teams: Mikael J. Johnsson, Ewa Svensson and Kristina Swenningsson
Application of AI in Customer Experience Management: Merve Kacar
Implementing Enterprise Portfolio Services: Michael Knapp
How the US Federal Communications Commission Managed the Process of IT Modernization: Kevin C. Desouza, James S. Denford and Rashmi Krishnamurthy
Strategic Considerations and the Seed-to-Maturity Model When Establishing the Ideal IP Portfolio in the Start-up Context: T. Alexander Puutio
Case 55 Align Technology Inc: B. Rajesh Kumar
Business Process Management in the Manufacturing Industry: ERP Replacement and ISO 9001 Recertification Supported by the icebricks Method: Jörg Becker, Nico Clever, Justus Holler and Maria Neumann
Managing Separation Costs, Stranded Costs, and Dis-synergies: Joseph Joy
De-commoditization in B2B Markets: A Communication Perspective: Anja Geigenmüller and Elisabeth Kuhn
Investor Risk Perceptions and Investments: Recent Developments: Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
Strategic Account-Based Marketing: How to Tame This Beast: Andy Bacon
Fly the Flag, How to Innovate Management Practices for the “Best in the World”: Maria Vittoria Colucci and Anna Forciniti
Case 56 Adobe: B. Rajesh Kumar
“Unternehmensimmobilien”: An Asset Class of High Potential: Stephan Bone-Winkel
Corporate Social Responsibility Practices in the Extractive Sector in Tanzania: Is It a Transition from a Voluntary to Legislative Approach?: Lemayon L. Melyoki
Quality-Oriented and E-commerce-Empowered: Entrepreneurial Practice of Wangxianji Hairy Crab: Chunfeng Jiao and Jiawei Li
LIQUID LEGAL Manifesto: Changing the State of Aggregation in Legal: Dierk Schindler
Cost Reduction Through Outsourcing: Joseph Joy
International Transportation: Eun Sup Lee
Original Equipment Manufacturer Managed Inventory: Jörg Thomas Dickersbach and Michael F. Passon
An Introduction to Intellectual Property Rights and Formal and Informal Protection Strategies: Martin A. Bader
Root-Cause Analysis: Isak Bukhman
Warranty Responsibility: Albert Liao
The Future of Marketing and Sales Automation: Markus Rach
Technological Aspects of Complaint Management: Bernd Stauss and Wolfgang Seidel