Management for Professionals

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Adoption of RFID Technology: The Case of Adler—A European Fashion Retail Company: Roland Leitz, Andreas Solti, Alexander Weinhard and Jan Mendling
Online Learning: Vijay Kumar
Social Media Complaints: Bernd Stauss and Wolfgang Seidel
Brand Management: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Summing It All Up: Joseph Joy
Case 60 Fox Factory: B. Rajesh Kumar
Function Modeling and Analysis and Trimming Method: Isak Bukhman
Public Real Estate: Eleonore Pöll
Warranty Chain Management System: Albert Liao
JACK: How a Manufacturing Enterprise Transforms Digitally?: Jiahui Ye, Jiaorong Zhao, Kecheng Chen, Junping Wang and Chengbin Wang
The Future Fit Leadership Academy: Giles Hutchins
Reference List for the Individual Competence Baseline (ICB) from IPMA (International Project Management Association): Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
Case 61 Charles River Laboratories: B. Rajesh Kumar
Automate Does Not Always Mean Optimize: Case Study at a Logistics Company: Jan Suchy, Milan Suchy, Michal Rosik and Agnes Valkova
Social Selling in B2B: How to Get Jump Started: Beatrice Ermer and Jens Kleine
Blind As a Mole? How Patent Data can Help Start-ups to Compete: Sevim Süzeroğlu-Melchiors
Joint Efforts for Mutual Development, Collaborative Innovation for Future—National Undergraduate E-commerce “Innovation, Creativity and Entrepreneurship” Competition: Qi Li, Shuai Liu and Cuihua Zhu
Technology for Innovation: Strategy of System Development and Related Problem-Solving: Isak Bukhman
Case 62 Spirit of Texas Bancshares, Inc: B. Rajesh Kumar
Implementing Active Complaint Management: Bernd Stauss and Wolfgang Seidel
Case 63 DuPont: B. Rajesh Kumar
PPP and Infrastructure: Hans Wilhelm Alfen and Sven Barckhahn
Quality Outlook: Timothy Adesanya Ibidapo
Verify: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Case 64 M/I Homes Inc: B. Rajesh Kumar
Integrate Your Partners into Your Business Processes Using Interactive Forms: The Case of Automotive Industry Company HEYCO: Bernhard Schindlbeck and Peter Kleinschmidt
Quick Test Complaint Management: Bernd Stauss and Wolfgang Seidel
Corporate Influencing in B2B: Employees as Brand Ambassadors in Social Media: Markus Weinländer
Case 65 Sallie Mae (SLM Corporation): B. Rajesh Kumar
Technical Patent Circumvention: How Start-ups can get Around Infringed Patents: Oliver Mayer and Frank C. Schnittker
Case 66 MYR Group: B. Rajesh Kumar
Change Management: Shaping Change Processes Successfully: Ralf T. Kreutzer
Marine Cargo Insurance: Eun Sup Lee
Case 67 IES Holdings: B. Rajesh Kumar
Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market: Nils Horstmann
Leading 20,000+ Employees with a Process-Oriented Management System: Insights into Process Management at Lufthansa Technik Group: Mirko Kloppenburg, Janina Kettenbohrer, Daniel Beimborn and Michael Bögle
Case 68 Veritex Holdings, Inc: B. Rajesh Kumar
Building Loyalty: Maintenance, Customer Training and Offsets: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Case 69 The First Bancshares Inc: B. Rajesh Kumar
Case 70 Brooks Automation (Azenta): B. Rajesh Kumar
“Simply Modeling”: BPM for Everybody-Recommendations from the Viral Adoption of BPM at 1&1: Florian Imgrund, Christian Janiesch and Christoph Rosenkranz
The Might of MAAMA: Vijay Kumar
Case 71 SVB Financial Group (SVB): B. Rajesh Kumar
Finding the Right Path: A B2B Marketing Journey SME Showcase: Stefan Prath
Case 72 Alphabet: B. Rajesh Kumar
Case 73 Malibu Boats: B. Rajesh Kumar
Industry 4.0: A Review: Timothy Adesanya Ibidapo
Supporting Process Implementation with the Help of Tangible Process Models: Thomas Russack and Susanne Menges
Case 74 PayPal Holdings, Inc: B. Rajesh Kumar
Digital Transformation in Shipping: The Hapag-Lloyd Story: Jenny Gruner