Management for Professionals

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Strategic Considerations and the Seed-to-Maturity Model When Establishing the Ideal IP Portfolio in the Start-up Context: T. Alexander Puutio
Business Process Management in the Manufacturing Industry: ERP Replacement and ISO 9001 Recertification Supported by the icebricks Method: Jörg Becker, Nico Clever, Justus Holler and Maria Neumann
Case 55 Align Technology Inc: B. Rajesh Kumar
De-commoditization in B2B Markets: A Communication Perspective: Anja Geigenmüller and Elisabeth Kuhn
Managing Separation Costs, Stranded Costs, and Dis-synergies: Joseph Joy
Investor Risk Perceptions and Investments: Recent Developments: Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
Strategic Account-Based Marketing: How to Tame This Beast: Andy Bacon
Fly the Flag, How to Innovate Management Practices for the “Best in the World”: Maria Vittoria Colucci and Anna Forciniti
Case 56 Adobe: B. Rajesh Kumar
LIQUID LEGAL Manifesto: Changing the State of Aggregation in Legal: Dierk Schindler
Corporate Social Responsibility Practices in the Extractive Sector in Tanzania: Is It a Transition from a Voluntary to Legislative Approach?: Lemayon L. Melyoki
“Unternehmensimmobilien”: An Asset Class of High Potential: Stephan Bone-Winkel
Quality-Oriented and E-commerce-Empowered: Entrepreneurial Practice of Wangxianji Hairy Crab: Chunfeng Jiao and Jiawei Li
Cost Reduction Through Outsourcing: Joseph Joy
International Transportation: Eun Sup Lee
Original Equipment Manufacturer Managed Inventory: Jörg Thomas Dickersbach and Michael F. Passon
An Introduction to Intellectual Property Rights and Formal and Informal Protection Strategies: Martin A. Bader
Warranty Responsibility: Albert Liao
Root-Cause Analysis: Isak Bukhman
Case 57 Business First Bancshares: B. Rajesh Kumar
Appendices: Michael Knapp
The Future of Marketing and Sales Automation: Markus Rach
Why Are Process Variants Important in Process Monitoring? The Case of Zalando SE: Matthias Schrepfer, Matthias Kunze, Gunnar Obst and Juliane Siegeris
Technological Aspects of Complaint Management: Bernd Stauss and Wolfgang Seidel
Dynamics of Quality: Timothy Adesanya Ibidapo
Value Methodology: Isak Bukhman
Kylin Plan: Building a Cross-Border E-Commerce Service Ecology, Empowering the Transformation of Chinese Manufacturing to Go Abroad: Guichao Jin and Hanmi Lin
Social Media in B2B: The New Kids on the Block: Connor Moseler and Olaf Mörk
Case 58 Take-Two Interactive Software Inc: B. Rajesh Kumar
Organizational Culture Change: Growth Mindset, Positive Psychology, and Empowerment: Eugene Allevato
Ongoing Catch-Up Potential for German Real Estate Returns: Daniel Piazolo and Justus Vollrath
Important Aspects of IP for Start-Ups: Strategies for Avoiding Common Pitfalls: Louis Lagler and Christian Ebner
Separation Management Office: Leading Practices: Joseph Joy
GOFANS E-commerce: Make the Down Lighter, Make the Supply Chain Softer: Jianshan Sun, Yezheng Liu and Yuanchun Jiang
Case 59 MarineMax: B. Rajesh Kumar
How to Prepare Process Measurement and Improvement: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Listen—PYPRs in Action: Timo Wagenblatt
Outlook: Jörg Thomas Dickersbach and Michael F. Passon
Marketing and Sales Automation as Enabler for Reengineering Corporate Communication: Uwe Seebacher
Online Learning: Vijay Kumar
Adoption of RFID Technology: The Case of Adler—A European Fashion Retail Company: Roland Leitz, Andreas Solti, Alexander Weinhard and Jan Mendling
Summing It All Up: Joseph Joy
Case 60 Fox Factory: B. Rajesh Kumar
Brand Management: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Social Media Complaints: Bernd Stauss and Wolfgang Seidel
Function Modeling and Analysis and Trimming Method: Isak Bukhman
Public Real Estate: Eleonore Pöll
Warranty Chain Management System: Albert Liao
The Future Fit Leadership Academy: Giles Hutchins
JACK: How a Manufacturing Enterprise Transforms Digitally?: Jiahui Ye, Jiaorong Zhao, Kecheng Chen, Junping Wang and Chengbin Wang