Media Strategies in the Sports Media Sector

Christoph Bertling ()
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Christoph Bertling: German Sport University Cologne

A chapter in Managing Sports Teams, 2021, pp 323-340 from Springer

Abstract: Abstract What happens behind the scenes of the sports media world and what connections exist here, usually remain hidden. With the help of the theoretical approach of the new institutional economics, the backstage of the sports media complex is analysed, taking into account various theoretical perspectives such as principal–agent theory, transaction cost theory, property rights theory and public choice theory. Finally, based on the results of the analysis, the implications for sports, media and economy are provided.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-56495-7_16

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DOI: 10.1007/978-3-030-56495-7_16

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