The Artificial Intelligence Challenge: How Telcos Can Obtain a Grand Prix for Insights Monetization

Frank Wisselink () and Dominik Schneider ()
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Frank Wisselink: Detecon International GmbH
Dominik Schneider: Detecon International GmbH

A chapter in Future Telco, 2019, pp 329-337 from Springer

Abstract: Abstract Artificial Intelligence emerges in many households fueled by the physical speech assistants and other Internet of Things devices pushed by the Over The Top providers (OTT). After outrunning Telcos in the World Wide Web (WWW) the next race is on. This next challenge concerns a domain which was previously solely the domain of the Telco: the home and being more precisely, its residents. The OTTs would like to understand household members even better than by solely analyzing their behavior in the WWW. How should Telcos engage in this race and start well prepared having a fair chance of becoming a Grand Prix this time? Groundwork for strategical considerations incorporate the retention of trust in the Telco by the household members, a clear understanding of the principles of Monetization of AI and IoT and its associate business models. Since the OTTs are in pole position Telcos have to drive fast yet tactically act smart not to hit a curb stone.

Keywords: Artificial intelligence; Data insights monetization; Customer trust (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-319-77724-5_29

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