Management for Professionals

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The Great Digital Homonym: Steven M. Stone
What Is R&D?: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Corporate Strategic Management: Marc Helmold
Misinterpreting Customer Orientation: Claudio A. Saavedra
The Frutado Case: Bernhard Fleischmann
Cognitive Intelligence: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Dilemmas, Dramas and Differences: Dan Norenberg
User-Centered Design: Why and How to Put Users First in Software Development: Dieter Wallach and Sebastian C. Scholz
Knowledge and Learning: Theresia Olsson Neve
What Do We Know About the Implementations of Equality, Diversity and Inclusion in the Workplace?: Alison Scott-Baumann, Paul Gibbs, Alex Elwick and Kate Maguire
Treasuring Selected Customers: The Secret for Sustainability?: Eric Viardot
Organizational Theory as a Context for Dynamic Change Management: Martin Kupiek
Innovation: An Abiding Enigma: Daniel Huber, Heiner Kaufmann and Martin Steinmann
China’s Maturing Economy: Henk R. Randau and Olga Medinskaya
Your Company’s Value Proposition in the US: Ralf Drews and Melissa Lamson
Management Principles for Continuous and Discontinuous Innovation: Annika Steiber
Negotiation, the Relationship Way: Kim Cheng Patrick Low
Greenpeace: The Threat of the Dark Side of Volkswagen: Antonio Chamorro-Mera
Perceiving Events, Patterns, and Structure: Christoph E. Mandl
Operational Analytics and Predictive Modelling: Rahul Ghatak
Three Types of Digital Disruptions to Traditional Companies: Xiaodong Ma
Strategic Preliminary Decisions: Thomas Dobbelstein and Wibke Heidig
The Role of IT as an Enabler of Digital Transformation: Christophe Châlons and Nicole Dufft
Perceiving Events, Patterns, and Structure: Christoph E. Mandl
ISO, ITIL & Co. – A Baseline and Orientation How-To: Stephan Kasulke and Jasmin Bensch
Knowledge Risk Management in Companies Offering Knowledge-Intensive Business Services: Malgorzata Zieba
Prepare for the Negotiation in Advance: Marc O. Opresnik
The Development of a Future-Orientated Information Technology: Klaus Kühnel
Security Policy: Rules for Cyberspace: Wolfgang Ischinger
Master Data, Services and Basis Functions: Jörg Thomas Dickersbach and Michael F. Passon
Knowledge Management Cycles: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Marketing Management as Part of the Corporate Strategy: Marc Helmold
SCRM Strategy: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Basic Terms and Notation: Martin Auer
Cost Analysis: Wing Sun Li
Hidden Assumptions: Radu Atanasiu
A New Paradigm: Theo Janssen
Project Management: Key Theoretical Concepts: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Nothing Ventured, Nothing Gained: George Vekinis
The Closed Innovation Versus Open Innovation: Marc Vathauer
What Is Leadership?: Gilbert W. Fairholm
Funding Life Science Innovations: A Venture Capital Perspective: Angelika Vlachou
Traditional Methods of Conflict Management: Stephan Proksch
Leading Innovation in the Social Sector: S. Aqeel Tirmizi
Moments in Relationships: Hanspeter Zürcher
The Displacement of the Economy: Alexander Tsigkas
PricingPricing Elements and Price ElasticityPrice elasticities: Marc Helmold
Personal Ambition: Hubert Rampersad and Saleh Hussain
Origins of the Global Distribution Systems (1925–1983): Ben Vinod
Management in Ancient India: N. K. Singh