The “Storytelling” Method

Karin Thier
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Karin Thier: NARRATA Consult

Chapter 3 in Storytelling in Organizations, 2018, pp 15-24 from Springer

Abstract: Abstract This chapter starts out with the concept of a narrative management: an attitude which is essential in order to apply narrative methods such as storytelling. Afterwards, the background of the learning history method, its development, and different uses are explained. Also a short definition of the storytelling method is given. We also offer a brief overview over the different phases of narrative management in order to obtain a first impression on the application areas of the storytelling method.

Date: 2018
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DOI: 10.1007/978-3-662-56383-0_3

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