Management for Professionals

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Lean Management and Pull as Part of the Marketing Strategy: Marc Helmold
The Role of Law in Creating Space for Innovation: An Example from the Healthcare Sector in Germany: Roman Grinblat
Growing Experience: From Unconscious Incompetence to Unconscious Competence: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Case 22: Tengger Desert Solar Park China: B Rajesh Kumar
Failure in Volunteer Work: A Call for Strategic Volunteer Management: Romualdo Ramos and Theo Wehner
Institutional Supports for Commercial Activities: Tracy Dathe, Volker Müller and Marc Helmold
OTT Partnering with Telcos: On the Rise: Christian Krämer and Riem Jalajel
Service Productivity and Innovation: John Bessant, Claudia Lehmann and Kathrin M. Möslein
Case 23: Millau Viaduct—The Tallest Bridge, France: B Rajesh Kumar
Making and Keeping Stakeholders Mindful of CSR: Joan Marques
Lean and Six Sigma: Partners for Quality: Reiner Hutwelker
Dr. Magdalena Florek on Place Marketing and Brand Equity: Florian Kaefer
Evolution of Digital Campaign Design and Management: Nils Hachen and Stefan Bardega
Engaging Generation Y: The Millennial Challenge: Svetlana Holt
Legal Tech Will Radically Change the Way SMEs Handle Legal: How SMEs Can Run Legal as Effectively and Professionally as Large Corporations: Sven Alemann
Finding the Right Influencers, KOLs, and the Sense of Smell: Diana Derval
IT-Based QM: Marc Helmold
Bell Atlantic- GTE Merger: B. Rajesh Kumar
Limitations and Future Research Directions: Jianrong Wang
Digital Business and Revenue Models: Wingsun Li
Marketing Automation: Defining the Organizational Framework: Alexander Mrohs
Making Use of Superfast Connectivity: Peter Curwen and Jason Whalley
Longevity and Success in Family Business: Laura Hougaz
Fields of Application of Artificial Intelligence—Financial Services and Creative Sector: Ralf T. Kreutzer and Marie Sirrenberg
Case VII: Shanghai Ninth People’s Hospital: A Leader in Personalized Healthcare: Xiaoming Zhu
Setting Up a Company in the Life Science Sector: Heinz Bettmann
Is Luxury Experience Compatible with CSR?: Wided Batat
Sense of Status, Serious Gaming, and the Future of Work: Diana Derval
Marketing Automation and Customer Loyalty: Janosch Baum
Resources: Philip Bauer
Conclusion: Pierre Mora
Managing Customer and Partner Transitions During a Separation: Joseph Joy
Strategic Uses of IP: Applying Learnings from Large Companies to Start-Ups: Sonja London
Intelligence Ethics: Klaus Solberg Söilen
Case 28 PJT Partners: B. Rajesh Kumar
Conclusion and Outlook: Andreas Graesser
Organizational Stress: A Two-Edged Sword: Stephen R. Balzac
Funding, Strategies and Management Control Systems: Empirical Evidence from Two Chamber Orchestras: Fredrik Nilsson and Anna-Karin Stockenstrand
Self-Management for Project Managers: Silke Weisweiler, Jürgen Kuhrts, Isabell Braumandl and Ellen Schmid
Strategy Function: Angel Gavieiro Besteiro
Technical Risk Management: Roman Boutellier and Mareike Heinzen
Automotive Aftermarket in the Western Balkans: Opportunities for the Region and the European Automotive Industry: Iris Koleša and Andreja Jaklič
Leadership and Teamwork: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Leadership Beyond the Enterprise: Michael Alznauer
Glossary of Management Terms: Marc Helmold
BPR and Automation: Sanjay Mohapatra
Science for System Development and Evolution: Isak Bukhman
Can Generative-AI (ChatGPT and Bard) Be Used as Red Team Avatars in Developing Foresight Scenarios?: Bruce Garvey and Adam D. M. Svendsen
How to Design a Modern Medical Records System: Annegret Junker
The Measurement of Capital: Richard Thomas Watson and Saji K. Mathew