Management for Professionals
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- From Collectivism to Individualism
- Henk R. Randau and Olga Medinskaya
- Growing Experience: From Unconscious Incompetence to Unconscious Competence
- Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
- Corporate Governance
- Bharat Vagadia
- Spirituality in Management Education for Building Integrated Self: Insights from Sanskrit Scriptures
- Pawan Kumar Singh
- Engaging Generation Y: The Millennial Challenge
- Svetlana Holt
- Making Use of Superfast Connectivity
- Peter Curwen and Jason Whalley
- Fields of Application of Artificial Intelligence—Financial Services and Creative Sector
- Ralf T. Kreutzer and Marie Sirrenberg
- Setting Up a Company in the Life Science Sector
- Heinz Bettmann
- Case VII: Shanghai Ninth People’s Hospital: A Leader in Personalized Healthcare
- Xiaoming Zhu
- Making and Keeping Stakeholders Mindful of CSR
- Joan Marques
- Longevity and Success in Family Business
- Laura Hougaz
- Dr. Magdalena Florek on Place Marketing and Brand Equity
- Florian Kaefer
- Marketing Automation: Defining the Organizational Framework
- Alexander Mrohs
- Institutional Supports for Commercial Activities
- Tracy Dathe, Volker Müller and Marc Helmold
- Service Productivity and Innovation
- John Bessant, Claudia Lehmann and Kathrin M. Möslein
- OTT Partnering with Telcos: On the Rise
- Christian Krämer and Riem Jalajel
- Finding the Right Influencers, KOLs, and the Sense of Smell
- Diana Derval
- Legal Tech Will Radically Change the Way SMEs Handle Legal: How SMEs Can Run Legal as Effectively and Professionally as Large Corporations
- Sven Alemann
- Case 23: Millau Viaduct—The Tallest Bridge, France
- B Rajesh Kumar
- Digital Business and Revenue Models
- Wingsun Li
- Evolution of Digital Campaign Design and Management
- Nils Hachen and Stefan Bardega
- Limitations and Future Research Directions
- Jianrong Wang
- Bell Atlantic- GTE Merger
- B. Rajesh Kumar
- IT-Based QM
- Marc Helmold
- Lean and Six Sigma: Partners for Quality
- Reiner Hutwelker
- Failure in Volunteer Work: A Call for Strategic Volunteer Management
- Romualdo Ramos and Theo Wehner
- Is Luxury Experience Compatible with CSR?
- Wided Batat
- Resources
- Philip Bauer
- Strategic Uses of IP: Applying Learnings from Large Companies to Start-Ups
- Sonja London
- Strategy Function
- Angel Gavieiro Besteiro
- Technical Risk Management
- Roman Boutellier and Mareike Heinzen
- Leadership and Teamwork
- Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
- Automotive Aftermarket in the Western Balkans: Opportunities for the Region and the European Automotive Industry
- Iris Koleša and Andreja Jaklič
- Can Generative-AI (ChatGPT and Bard) Be Used as Red Team Avatars in Developing Foresight Scenarios?
- Bruce Garvey and Adam D. M. Svendsen
- Conclusion
- Pierre Mora
- Marketing Automation and Customer Loyalty
- Janosch Baum
- How to Design a Modern Medical Records System
- Annegret Junker
- BPR and Automation
- Sanjay Mohapatra
- Glossary of Management Terms
- Marc Helmold
- Leadership Beyond the Enterprise
- Michael Alznauer
- Sense of Status, Serious Gaming, and the Future of Work
- Diana Derval
- Intelligence Ethics
- Klaus Solberg Söilen
- Funding, Strategies and Management Control Systems: Empirical Evidence from Two Chamber Orchestras
- Fredrik Nilsson and Anna-Karin Stockenstrand
- TBM for Technical Sales: Case Study Manufacturing Industry
- Uwe G. Seebacher
- Managing Customer and Partner Transitions During a Separation
- Joseph Joy
- Case 28 PJT Partners
- B. Rajesh Kumar
- Conclusion and Outlook
- Andreas Graesser
- Self-Management for Project Managers
- Silke Weisweiler, Jürgen Kuhrts, Isabell Braumandl and Ellen Schmid
- Science for System Development and Evolution
- Isak Bukhman
- Organizational Stress: A Two-Edged Sword
- Stephen R. Balzac