Management for Professionals

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Sys HRM Data Analytics: Regina Tendayi and Larry M. Starr
Brazil: The Green Giant: Niklas Schaffmeister
Does Employee Downsizing Really Work?: Deepak K. Datta and Dynah A. Basuil
The Future: Will the Piracy Paradox Persist?: Peggy Chaudhry and Alan Zimmerman
Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management: Frank M. Hannich and Marcel Hüttermann
Danone–Dumex in China: The First Drink of Milk: Hua Li and Yao Chen Grenot
Change Management: Shaping Change Successfully: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
We Are All Chimeras: Promoting Unity, Diversity, and Ingenuity Through Metaphorical Storytelling: Brooke Hessler and E. D. Woodworth
From Bidding to Project Launching: Stefano Tonchia
Talent Management in the MENA and GCC Regions: Challenges and Opportunities: Mhamed Biygautane and Khalid Othman Al Yahya
Jose Filipe Torres on the Branding and Digital Reputation of Countries: Florian Kaefer
Is Gambling an “Unproductive” Activity?: Douglas Walker
Altria Group’s Spin-Off of Philip Morris International Inc: B. Rajesh Kumar
Case Studies of Flowing Streams: Professor Sushil
Optimization Analysis of Clean Energy Transformation: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
A Step-By-Step Methodology for Commercial Aircraft Valuation: Case Study of Boeing and Airbus: Bijan Vasigh and Farshid Azadian
Lean Management in the Construction Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
The Market: Identify Trends at an Early Stage: Christian Homburg, Heiko Schäfer and Janna Schneider
Success with Partnering: Results of an International Study: Christian Krämer
Case 20: Dolphin Gas Project: B Rajesh Kumar
Criminal Law and Sports: André-M. Szesny
Engineer Open Innovation-Based Business Model Developing Circle: JinHyo Joseph Yun
Airline Controlled Offer and Order Management: Ben Vinod
Accounting Review—Ind AS and Revenue Recognition: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Comparison with OECD Arrangement: Claudio Franzetti
Case 26 Veeva Systems: B. Rajesh Kumar
Reexamining Transformational Leadership in Complex Systems: Isaac Wanasika and Keiko Krahnke
Promotion and Advertising Strategies: Marc Helmold
Diagnosing and Designing Communication Channels (Step VI): Martin Pfiffner
Narrative Strategy Development: Narrating the Path Toward the Future: Christine Erlach and Michael Müller
Fixed Income: Shuai Chen
Managing Complexity: The Case of Siemens: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Managing Cultural Differences: Bharat Vagadia
Step 7: Describing Segments: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Winner-Takes-All Dynamics: R. Srinivasan
Administrative Structure and Ethnic Groups: Henk R. Randau and Olga Medinskaya
Systems and Tools: Martin Kaschny and Matthias Nolden
EA frameworks, modelling and tools: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner, David Basten and Dorothea Brons
Audiovisual Platforms in Cultural Consumption: Generational and Socio-Economic Conditioning Factors: Leandro González
Information About Internal Processes: Sand in the Wheels?: Christian Homburg, Heiko Schäfer and Janna Schneider
The Reputable Firm: Pekka Aula and Jouni Heinonen
How to Measure Transformation Success: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Marketing Long-Term Care: George P. Moschis
Project Completion: Reiner Hutwelker
Political System: The One-Party Nation: Henk R. Randau and Olga Medinskaya
Concluding Remarks: Georg Weiers
Conclusion and Contributions: Jianrong Wang
Learning to Lead: A Non-profit Organization Perspective: Johann Liebeton
The Co-creation Coach and Process Facilitator: Georg Michalik
The Technology of Intelligence: Klaus Solberg Söilen