Management for Professionals

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Warranty Forecasting: Albert Liao
Marketing Financial Services: George P. Moschis
Personalization in Hospitality: Ben Vinod
People Involvement: Timothy Adesanya Ibidapo
The Future of Global Marketing Strategy: Bodo B. Schlegelmilch
Start-Ups Meet SMEs: Michael Krause
Change Management for Marketing and Sales Activities: Marc Helmold
Dr. Marta Hereźniak on Place Brand Effectiveness: Florian Kaefer
The Digitalization of Customer Contact in Healthcare: Kolja A. Rafferty
Primary Research: The Nature of Scrum Survey: Dominik Maximini
Competing Models of Success: Michael Alznauer
TQM and BPR: Sanjay Mohapatra
Lean Management in Healthcare and Hospitals: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Managing the Application Separation Life Cycle: Joseph Joy
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective: Christina Gaw
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective: Christina Gaw
Conclusions: Claudio Franzetti
Chinese Festivals: Knowing the Roots: Henk R. Randau and Olga Medinskaya
Budgeting Concepts: Ralf T. Kreutzer
Discussion: Xuehua Wang
Epidemics: Out of Control: Christoph E. Mandl
Creativity: Bernd X. Weis
From Project to IoT Strategy: Andreas Holtschulte
How to Win the Battle on Innovation?: Taco C. R. Someren and Shuhua Someren-Wang
SCRM in the Automotive Industry: AutoSCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Realtime Data Accelerates Online Marketing: Kolja Brosche and Arun Kumar
A3 Thinking: Thomas Pyzdek
Anticipate What Customers Will Do: Louis-Philippe Kerkhove
Millennials in Leadership: An Examination of the Practice-Immediacy Model: Kevin Bottomley and Sylvia Willie Burgess
POP Mart: How to Maximize IP Value in the Field of Art Toy?: Xiaoxia Sun, Yu Jin and Xiaoxin Huang
Cost and Finance: Philip Bauer
Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study: Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
Determining Outcomes of HRM Practices: Wolfgang Becker, Bianca Brandt and Harald Eggeling
Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders: Morgan R. Clevenger
Case 26: Pan-American Highway: B Rajesh Kumar
Academic Program: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Qwest Merger with US West: B. Rajesh Kumar
The Future: Christiane Prange
Monument Protection and Zoning: Regulations and Public Support from an International Perspective: Wolfgang Maennig
Global Supply Chains: Bodo B. Schlegelmilch
Making the Organization Understandable (Step VII): Martin Pfiffner
Insights from Alibaba’s Digital Transformation: Xiaodong Ma
People Analytics Industry Landscape—Has its Time Come?: Rahul Ghatak
Governing the Public—Management to Others: Haibo Hu
Human Aspects of Technical Risk Management: Roman Boutellier and Mareike Heinzen
GrainGrow: Bringing Innovation in Food Handling: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Progress Data: Mario Vanhoucke
Cost Break Down and Cost Structure Analysis: Karlheinz Zuerl
Payment Collection in International Trade: Eun Sup Lee
Creating a Digital Consulting Solution for Project Management Assessments at Dr. Kuhl Unternehmensberatung: Development and Initial Demonstration of a Fully Automated Asset-Based Consulting Approach: Volker Nissen, Jochen Kuhl, Hendrik Kräft, Henry Seifert, Jakob Reiter and Jim Eidmann