Management for Professionals

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The Role that Gaming Features Play in Increasing Viewer Engagement in the Field of Digital Marketing: Udgam Mishra, Uttam Mishra, Keshav Prasad Gadtaula and Achyut Gyawali
Preparing for Crises: Enhancing Resilience: Frank Herdmann
Problem-Solving, Process, and Idea Creation Tools: Marc Helmold
Dr. Jordi de San Eugenio Vela on City Branding and Public Diplomacy: Florian Kaefer
Competitor Information: Know Your Opponent: Christian Homburg, Heiko Schäfer and Janna Schneider
IP as an Important Value Driver for Start-Up Strategies in Established Companies: Beat Weibel and Rudolf Freytag
Narrative Change Architecture: Making Change Accessible: Christine Erlach and Michael Müller
Case 25 EPAM Systems Inc: B. Rajesh Kumar
Opinions vs. Facts: Communication in the Realm of Post-Truth and Post-Reality: Uwe Wolff
Innovations as Part of Performance Management: Marc Helmold
In-House Innovation Management: Henryk Biesiada and Christine Ebner-Um
(Air)port Innovations as Ecosystem Innovations: Mikael Lind and Sandra Haraldson
China and the West: Henk R. Randau and Olga Medinskaya
Minimum Interest Calculation: Claudio Franzetti
Summary: Proposition of a Holistic Innovation Transformation Model: Barbara Blenski, Svenja Damberg and Zita K. Lucius
GDS: The Turbulent Years (2012–Present): Ben Vinod
Conclusion: Jim Austin, Judith Bentkover and Laurence Chait
Being Competitive in Sub-Saharan African Markets: The Example of a German Material Handling Equipment Producer: Slim Lamine
Warranty Data: Albert Liao
Creating Value Through Strategic Alliances: Wing Sun Li
A Community-Driven Change Model in Battle Creek: Project 20/20: Talia Champlin and Amanda Lankerd
Social Innovation: Back to the Roots of Social Interaction: Matthias Lovrek and Joseph Kap-herr
Outlook of New Work 2030: Marc Helmold
Patent Management in New Technology Environments: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Commercial Property Financing After the Crisis: Frank Nickel
Value Co-creation as Key to Customer Satisfaction in Digital Services Sales: Rubén André Lorenzo
Proactive Personality and Sense of Thriving at Work as Predictors of Lean Manufacturing Practice Deployment: Aurora Irma Máynez-Guaderrama and María Marisela Vargas-Salgado
Fields of Application of Artificial Intelligence—Energy Sector, Smart Home, Mobility and Transport: Ralf T. Kreutzer and Marie Sirrenberg
Case VI: Children’s Hospital of Shanghai: A Pioneer in Smart Healthcare: Xiaoming Zhu
Royal Dutch Shell in a Changing World: Navigating Uncertainty: Ben Beurden
Better Customer Segmentation: Louis-Philippe Kerkhove
TBM for a B2B Marketing Department: Case Study SME: Uwe G. Seebacher
Performance Contracting: Peter Bogetoft
Women’s Leadership Development Through Networks of Support: An Analysis of the Women’s Leadership Circles of Vermont: Marla Solomon and Kerry Secrest
Cooperative Innovation and Its Future: Georg Weiers
Assessing Organizational Maturity: The Role of Maturity Models in Project Success: Silvia Mari, Adi Muslic and Massimo Pirozzi
Global Available-to-Promise (global ATP): Bernhard Fleischmann and Sebastian Geier
Global Marketing Ethics and CSR: Bodo B. Schlegelmilch
Innovative Project Management Tools: Ralf T. Kreutzer
Summary and Outlook: Hermann Troger
Willfields and THF: Leveraging Operations for Value Chain Redefinition: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Preventing Youth Violence in El Salvador: A Relational Social Marketing Model: Reynaldo Rivera
Competitive Intelligence: Actionable Business Insights: Rupert A. Brandmeier and Florian Rupp
Case 19: Shanghai World Financial Center: B Rajesh Kumar
Portfolios, Innovation and Value Creation: Michael Knapp
Danone–Dumex in China: The First Drink of Milk: Hua Li and Yao Chen Grenot
The Market: Identify Trends at an Early Stage: Christian Homburg, Heiko Schäfer and Janna Schneider
Optimization Analysis of Clean Energy Transformation: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
A Step-By-Step Methodology for Commercial Aircraft Valuation: Case Study of Boeing and Airbus: Bijan Vasigh and Farshid Azadian
Talent Management in the MENA and GCC Regions: Challenges and Opportunities: Mhamed Biygautane and Khalid Othman Al Yahya