The Remarkable Transformation of Cross-Border E-commerce Service Providers Named Cifnews

Zhigang Fan, Huijing Sun and Xuanshun Zhai
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Zhigang Fan: Hangzhou Normal University
Huijing Sun: Hangzhou Normal University
Xuanshun Zhai: Hangzhou Normal University

A chapter in Innovation of Digital Economy, 2023, pp 205-221 from Springer

Abstract: Abstract Cifnews has become one of the largest traffic entrances in the field of cross-border e-commerce in just seven years. Through online and offline diversified activities, it interacts with cross-border e-commerce sellers in an all-round way, excavates demand, actively links various entities such as upstream and downstream service providers and suppliers in the industrial chain, integrates resources, breaks through barriers, and forms an ecosystem with Cifnews cross-border platform as the core and multi-party participation, so as to enable cross-border e-commerce brands to go overseas. From cross-border e-commerce new media, cross-border e-commerce intelligent service platform, to brand overseas industrial internet platform, Cifnews has gained keen insights into the development trend of the cross-border e-commerce industry. It also continually adjusts its positioning and development strategy, and empowers the various roles of its links, as well as its evolutionary path, all of which are worth exploring.

Keywords: Cross-border e-commerce service provider; Empowerment; Evolution process (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-1741-9_16

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DOI: 10.1007/978-981-99-1741-9_16

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