Management for Professionals

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Case 50 Cigna: B. Rajesh Kumar
Circular Economy: Albert Liao
Improve Your Responsiveness with Operational Planning: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Predictive Intelligence as a Success Factor in B2B Marketing: Thomas Geiger and Uwe Seebacher
Yimidida: The Road to Upgrade the Business Model of LTL Industry from “Block” to “Plane”: Chuanbo Zhu
Raising IP Awareness of Start-Ups: A French Perspective: Philippe Borne
Public Real Estate: Eleonore Pöll
Marketing Renewable Energy in Japan: Jörg Raupach-Sumiya
Sales Order Fulfilment: Jörg Thomas Dickersbach and Michael F. Passon
Volkswagen Education Lab: Accelerating the Digital Transformation of Corporate Learning: Mathias Wildgrube, Nils Schaupensteiner and Jan Wehinger
New Horizons in Transformational Leadership: A Vedāntic Perspective on Values-Based Leadership: Satinder Dhiman and Varinder Kumar
Challenges, Lessons and Methods for Developing Values-Based Intrapreneurial Culture: Jakub Kruszelnicki and Henning Breuer
Improvement Concepts: Timothy Adesanya Ibidapo
Becoming a Data-Driven Company: Christoph Buck, Christopher van Dun, Rocco Huber, Jan Jöhnk and Markus Birkel
Case 51 Paylocity: B. Rajesh Kumar
Managing Environmental Protection Processes via BPM at Deutsche Bahn: Ingo Rau, Iris Rabener, Jürgen Neumann and Svetlana Bloching
Challenges for HR in the Telecommunications Industry: Competence Transformation Follows Market Change: Steffen Roos and Björn Menden
The Future of Global Marketing Strategy: Bodo B. Schlegelmilch
Markov Chain: Hao Zhang
The Algorithm for Inventive Problem Solving (ARIZ-85C): Isak Bukhman
Problem-Solving Methods: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
How to Measure and Improve Forecasting: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Retail Property Markets: Olaf Petersen
PPP and Infrastructure: Hans Wilhelm Alfen and Sven Barckhahn
Selecting Media: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Contract Separation: Early Identification and Negotiations: Joseph Joy
Case 52 SS&C Technologies: B. Rajesh Kumar
Corporate Social Responsibility Through Women Empowerment in India as Inspired by Swami Vivekananda’s Teachings: Moitreyee Paul
Field Report of a CDO: Mario Pieper
Monitoring and Reporting: Jörg Thomas Dickersbach and Michael F. Passon
Beyond the BRICs: A Closing Remark: Niklas Schaffmeister
Illuminating Organizational Processes Behind the Rising Phenomenon of Industry Commoditization: Isabel Luther
Organizational Aspects of Complaint Management: Bernd Stauss and Wolfgang Seidel
Navigating Through Digital Transformation Using Bimodal IT: How Changing IT Organizations Facilitates the Digital Transformation Journey at Deutsche Bahn Vertrieb GmbH: Lea Fortmann, Ingmar Haffke and Alexander Benlian
From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Content: Jonathan Barrett and Mark Herten
The Promise of 5G: Vijay Kumar
Designing a Governance Improvement Program: Michael Knapp
Lvwochuan Farm: How Does Traditional Agriculture Realize the Digital Transformation of the Whole Industrial Chain?: Jiarong Guo, Guohao Zhang, Yong Zhou, Zhili Lin and Qianqiang Li
Future State: Ben Vinod
Artificial Intelligence: The Revolution in Marketing: Claudia Bünte
Epilogue: Kim Cheng Patrick Low
Working in the Digital Age: Not an Easy but a Thrilling One for Organizations, Leaders and Employees: Marc Wagner, Frank Heil, Laura Hellweg and Dennis Schmedt
Hybrid Process Technologies in the Financial Sector: The Case of BRFkredit: Søren Debois, Thomas Hildebrandt, Morten Marquard and Tijs Slaats
Running the Legal Department with Business Discipline: Applying Business Best Practices to the Corporate Legal Function: Liam Brown, Kunoor Chopra, Pratik Patel, Jack Diggle, Peter Eilhauer, Suzanne Ganier and Ron Dappen
A Practitioner-Oriented Toolkit to Foster Sustainable Product Innovation: Christoph Haag, Florian Nögel and Kai Krampe
Expediting TSA Exits to Enable Strategic Transformation: Joseph Joy
Case 53 Hibbett, Inc: B. Rajesh Kumar
Sustainable Design: Albert Liao
Brand Purpose as a Cultural Entity Between Business and Society: Silvia Biraghi, Rossella C. Gambetti and Steve Quigley
Governance for a Multinational ERP Program in a Decentralized Organization: Caroline Kiselev and Patrick Langenegger