Influence of Revenue Management on the Airline Business Process

Ben Vinod
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Ben Vinod: Charter and Go

Chapter 10 in The Evolution of Yield Management in the Airline Industry, 2021, pp 293-312 from Springer

Abstract: Abstract As a discipline revenue management has matured with well-defined business processes over the past three decades. Revenue management has played a larger role and been a key influencer in decision making across airline planning, airline operations and airline marketing. This chapter reviews the influence of revenue management to improve decision making across a range of airline functions including reservations, network planning and scheduling, demand driven dispatch, fare management, air shopping, loyalty programs, optimizing screen displays, offer management, air ancillary pricing, inflight catering, interactive marketing, and airline operations.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-70424-7_10

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DOI: 10.1007/978-3-030-70424-7_10

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