RT-Mart: A Digital and Intelligent Leader in the Retail Industry

Fuming Chen ()

A chapter in How Digital Intelligence Drives Business Growth, 2023, pp 295-308 from Springer

Abstract: Abstract In 1998, RT-Mart opened its first hypermarket in Shanghai. In the following ten years, RT-Mart’s turnover had achieved explosive growth by virtue of its strategy of opening stores in second and third-tier cities, an extremely refined store operation plan, and a mixed management model of centralized headquarters and decentralized stores.

Date: 2023
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DOI: 10.1007/978-981-99-4299-2_21

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