Case 40 Netflix

B. Rajesh Kumar
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B. Rajesh Kumar: Institute of Management Technology

A chapter in Rising Stars, 2024, pp 299-304 from Springer

Abstract: Abstract Netflix Inc., the American subscription video on-demand over-the-top streaming service and production company, is based in Los Gatos, California. The company was founded by Reed Hastings and Marc Randolph. Netflix offers a film and television series library through distribution deals as well as through its own production known as Netflix Originals. Netflix Inc. is one of the world’s major entertainment service companies with approximately 222 million paid subscribers in over 190 countries. Netflix provides programs such as TV series, documentaries, feature films, and mobile games in different genres and languages. The company has focused on adding programming mix of new content over the years for the delivery of streaming entertainment. Netflix has reduced or avoided more than 14,000 MT of greenhouse gas emissions. The total monthly cumulative return for Netflix stock and market index Nasdaq Composite was 73% and 58% during the period 2018–2022. The average book value of equity as percent of market value of equity was 7.2% during the period 2018–2022.

Date: 2024
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DOI: 10.1007/978-3-031-50032-9_40

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