Management for Professionals

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Marketing Concepts: Marc Helmold
Network Effects: R. Srinivasan
Matters.Global: Aligning Crowd Creativity to Accelerate Progress for All: Seda Röder
The Employee Value Proposition: Armin Trost
Game Changes in Sport: The Role of Innovation and Creativity: Vanessa Ratten
Create Demand: Generating Sales Opportunities: Kaj Storbacka and Risto Pennanen
The Growth of the Capital Creation System: Richard Thomas Watson
The Growth of the Capital Creation System: Richard Thomas Watson and Saji K. Mathew
A Case Study on the Default of Islamic Financing Facilities: Malaysian Perspective: Aishath Muneeza
Corporate Strategy and Corporate Branding: Reference Frame and Examples of Integrated Corporate Strategic & Brand Management (CS&BM): Holger J. Schmidt
Developing Resilient Supply Chain Networks through Blockchain Technology: Strategies and Implications: Mobashar Mubarik, Raja Zuraidah R. M. Rasi, Anna Pilkova, Morteza Ghobakhloo and Muhammad Shahzad Mubarik
Active Management and GovernanceActive Management and Governance: David Miller
CRM Project Organization in the Financial Industry: Federico Rajola
Relational Thinking: Nick Shannon and Bruno Frischherz
sigmaGuide: Reiner Hutwelker
Orientation on Impassable Terrain: The Jungle Topography: Matthias Kolbusa
The Fallacy of Sustainable Change: Arun Kohli
The Entrepreneurial Society: Georg Weiers
Airline Application Security in the Digital Economy: Tackling Security Challenges for Distributed Applications in Lufthansa Systems: Balázs Somoskői, Stefan Spahr, Erkuden Rios, Oscar Ripolles, Jacek Dominiak, Tamás Cserveny, Péter Bálint, Peter Matthews, Eider Iturbe and Victor Muntés-Mulero
Phase 2: Evaluate the Context: Livio Moretti
Unconscious Brand Messaging and Perception Beneath the Detection Threshold: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Political: Anurag K. Agarwal
Moving Forward: China’s Plan to Innovation: Henk R. Randau and Olga Medinskaya
Portfolios and Governance: Michael Knapp
Operational Governance: Bharat Vagadia
The Strategic Alignment Process: Bernd Heesen
Perpetrators and Offenses: Stefan Heissner
Digintelligent Brands: Ye Tian
Operational Quality: Zero Outage Ensures Reliability and Sustainability: Stephan Kasulke and Jasmin Bensch
My First Job in the Private Sector – Xerox: Vincent P. Barabba
The Law and Its Contribution to IT Security: Legal Framework, Requirements, Limits: Klaus Brisch
Development Planning: Anthony L. Barth and Wiaan Beer
Why Sustainable Firms Have a Superior Management of Capabilities?: Eric Viardot
Effective Decision Making and Problem Solving in Projects: Felix C. Brodbeck and Yves R. F. Guillaume
Sustainable Remote Health Workforces: Leigh-ann Onnis
A Queuing Network Based Framework for PCS Engineering: Christoph Karrer
The Quintessence of Implementation Success—Concept Development: Matthias Kolbusa
Google’s Model for Innovation: Annika Steiber
Analysis of the Relationship Between Casinos and Economic Growth: Douglas Walker
Perspectives of Programmatic Advertising: Jürgen Seitz and Steffen Zorn
Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs: Tal Berman, Daniel Schallmo and Christopher A. Williams
Silicon Valley: A Cradle of Management Innovation: Annika Steiber and Sverker Alänge
Case 5 Etsy: B. Rajesh Kumar
The Difficult Task of Advising: Hermut Kormann and Birgit Suberg
Audi and the Chinese Market: A Success Story: Sylvie Hertrich and Ulrike Mayrhofer
Google’s Model for Innovation in 2014: Annika Steiber
Digitalization in Air Transportation and Reflections on SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Assessing and Improving the Effectiveness of Private Art Museums: Alessia Zorloni
Discovering Your Target Audience: Talaya Waller
Dovetailing of Marketing and Sales Automation: Manfred Aull