Management for Professionals

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The Growth of the Capital Creation System: Richard Thomas Watson
A Case Study on the Default of Islamic Financing Facilities: Malaysian Perspective: Aishath Muneeza
Management of Contract Work: Stefano Tonchia
Institutionalising HR Development: Strategic HR Development in Germany and Around the World: Rüdiger Kabst and Marius C. Wehner
Take a Good Look at Your Marketing Department: Do You See Creative Geniuses Or Conceptual Pros?: Guido Quelle
Orientation on Impassable Terrain: The Jungle Topography: Matthias Kolbusa
Digital Revolution of Communication: Pekka Aula and Jouni Heinonen
When Do You Implement Digital Transformation?: Xiaodong Ma
Heroes to Meet in Virtual Reality; New Media Content Remediation: JongGil Song and JongSoo Kwon
Transformation in the IT Industry: Katharina Grimme and Peter Kreutter
CRM Project Organization in the Financial Industry: Federico Rajola
Active Management and GovernanceActive Management and Governance: David Miller
The Fallacy of Sustainable Change: Arun Kohli
China’s Economy at the Crossroads: Klaus-Jürgen Gern and Philipp Hauber
China’s Economy at the Crossroads: Klaus-Jürgen Gern and Philipp Hauber
Matters.Global: Aligning Crowd Creativity to Accelerate Progress for All: Seda Röder
Network Effects: R. Srinivasan
Marketing Concepts: Marc Helmold
The Employee Value Proposition: Armin Trost
Supply Management Strategy: Marc Helmold and Brian Terry
An EAM navigator: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Fedi El Arbi
Phase 2: Evaluate the Context: Livio Moretti
The Entrepreneurial Society: Georg Weiers
Airline Application Security in the Digital Economy: Tackling Security Challenges for Distributed Applications in Lufthansa Systems: Balázs Somoskői, Stefan Spahr, Erkuden Rios, Oscar Ripolles, Jacek Dominiak, Tamás Cserveny, Péter Bálint, Peter Matthews, Eider Iturbe and Victor Muntés-Mulero
Political: Anurag K. Agarwal
Unconscious Brand Messaging and Perception Beneath the Detection Threshold: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
A Queuing Network Based Framework for PCS Engineering: Christoph Karrer
The Quintessence of Implementation Success—Concept Development: Matthias Kolbusa
Developing and Implementing a Process-Performance Management System: Experiences from S-Y Systems Technologies Europe GmbH—A Global Automotive Supplier: Josef Blasini, Susanne Leist and Werner Merkl
Audi and the Chinese Market: A Success Story: Sylvie Hertrich and Ulrike Mayrhofer
Sustainable Remote Health Workforces: Leigh-ann Onnis
Effective Decision Making and Problem Solving in Projects: Felix C. Brodbeck and Yves R. F. Guillaume
Analysis of Control Systems in Serial Production Lines: Yacob Khojasteh
Second Element of Strategy—Technology and Architecture: Prakash Sah
Legacy of Excellence: The Case of the United Arab Emirates (UAE): Flevy Lasrado
Distributed Manufacturing: Make Things Where You Need Them: Anna Sera Lowe
Portfolios and Governance: Michael Knapp
Moving Forward: China’s Plan to Innovation: Henk R. Randau and Olga Medinskaya
Operational Quality: Zero Outage Ensures Reliability and Sustainability: Stephan Kasulke and Jasmin Bensch
Google’s Model for Innovation: Annika Steiber
The Difficult Task of Advising: Hermut Kormann and Birgit Suberg
Case 5 Etsy: B. Rajesh Kumar
Discovering Your Target Audience: Talaya Waller
Dovetailing of Marketing and Sales Automation: Manfred Aull
Digitalization in Air Transportation and Reflections on SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Google’s Model for Innovation in 2014: Annika Steiber
Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry: José Manuel Ortega-Egea and Nieves García- de-Frutos
Introduction: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Why Sustainable Firms Have a Superior Management of Capabilities?: Eric Viardot
Development Planning: Anthony L. Barth and Wiaan Beer