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Management for Professionals

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Transformation in the IT Industry
Katharina Grimme and Peter Kreutter
Heroes to Meet in Virtual Reality; New Media Content Remediation
JongGil Song and JongSoo Kwon
Six Perspectives on the Role of Story in Creating Flourishing Organisational Futures
Mary Alice Arthur
The Behavior of Dissatisfied Customers
Bernd Stauss and Wolfgang Seidel
Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury
Diana Derval
Value Concepts
Wing Sun Li
Digital Revolution of Communication
Pekka Aula and Jouni Heinonen
Phase 2: Evaluate the Context
Livio Moretti
Airline Application Security in the Digital Economy: Tackling Security Challenges for Distributed Applications in Lufthansa Systems
Balázs Somoskői, Stefan Spahr, Erkuden Rios, Oscar Ripolles, Jacek Dominiak, Tamás Cserveny, Péter Bálint, Peter Matthews, Eider Iturbe and Victor Muntés-Mulero
The Entrepreneurial Society
Georg Weiers
Orientation on Impassable Terrain: The Jungle Topography
Matthias Kolbusa
SAP® APO - Module Matrix and General Principles
Christopher Sürie
Shaping the Future of Mobility
Malte Ackermann
China’s Economy at the Crossroads
Klaus-Jürgen Gern and Philipp Hauber
China’s Economy at the Crossroads
Klaus-Jürgen Gern and Philipp Hauber
The Value of Intellectual Capital
Gio Wiederhold
An EAM navigator
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Fedi El Arbi
Network Effects
R. Srinivasan
Marketing Concepts
Marc Helmold
Matters.Global: Aligning Crowd Creativity to Accelerate Progress for All
Seda Röder
Active Management and GovernanceActive Management and Governance
David Miller
CRM Project Organization in the Financial Industry
Federico Rajola
Developing Resilient Supply Chain Networks through Blockchain Technology: Strategies and Implications
Mobashar Mubarik, Raja Zuraidah R. M. Rasi, Anna Pilkova, Morteza Ghobakhloo and Muhammad Shahzad Mubarik
Corporate Strategy and Corporate Branding: Reference Frame and Examples of Integrated Corporate Strategic & Brand Management (CS&BM)
Holger J. Schmidt
The Growth of the Capital Creation System
Richard Thomas Watson and Saji K. Mathew
Game Changes in Sport: The Role of Innovation and Creativity
Vanessa Ratten
Create Demand: Generating Sales Opportunities
Kaj Storbacka and Risto Pennanen
The Growth of the Capital Creation System
Richard Thomas Watson
A Case Study on the Default of Islamic Financing Facilities: Malaysian Perspective
Aishath Muneeza
Take a Good Look at Your Marketing Department: Do You See Creative Geniuses Or Conceptual Pros?
Guido Quelle
Management of Contract Work
Stefano Tonchia
Institutionalising HR Development: Strategic HR Development in Germany and Around the World
Rüdiger Kabst and Marius C. Wehner
Building Demand Planning Organization and Competencies
Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
The Fallacy of Sustainable Change
Arun Kohli
Prediction, Butterfly Effect, and Decision-Making
Christoph E. Mandl
Dovetailing of Marketing and Sales Automation
Manfred Aull
Discovering Your Target Audience
Talaya Waller
Why Sustainable Firms Have a Superior Management of Capabilities?
Eric Viardot
Development Planning
Anthony L. Barth and Wiaan Beer
The Strategic Alignment Process
Bernd Heesen
A Queuing Network Based Framework for PCS Engineering
Christoph Karrer
The Quintessence of Implementation Success—Concept Development
Matthias Kolbusa
At the Forefront: Network Expansion Oriented to Customers and Needs
Stefan Rinkel-Holgersson
Case 5 Etsy
B. Rajesh Kumar
The Difficult Task of Advising
Hermut Kormann and Birgit Suberg
Silicon Valley: A Cradle of Management Innovation
Annika Steiber and Sverker Alänge
Analysis of the Relationship Between Casinos and Economic Growth
Douglas Walker
Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs
Tal Berman, Daniel Schallmo and Christopher A. Williams
Perspectives of Programmatic Advertising
Jürgen Seitz and Steffen Zorn
Analysis of Control Systems in Serial Production Lines
Yacob Khojasteh
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