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Management for Professionals

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When Do You Implement Digital Transformation?
Xiaodong Ma
Heroes to Meet in Virtual Reality; New Media Content Remediation
JongGil Song and JongSoo Kwon
China’s Economy at the Crossroads
Klaus-Jürgen Gern and Philipp Hauber
China’s Economy at the Crossroads
Klaus-Jürgen Gern and Philipp Hauber
Supply Management Strategy
Marc Helmold and Brian Terry
The Basic Assumptions of Co-creation
Georg Michalik
An EAM navigator
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Fedi El Arbi
Matters.Global: Aligning Crowd Creativity to Accelerate Progress for All
Seda Röder
Marketing Concepts
Marc Helmold
Network Effects
R. Srinivasan
Building Demand Planning Organization and Competencies
Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury
Diana Derval
Value Concepts
Wing Sun Li
Six Perspectives on the Role of Story in Creating Flourishing Organisational Futures
Mary Alice Arthur
The Behavior of Dissatisfied Customers
Bernd Stauss and Wolfgang Seidel
A Case Study on the Default of Islamic Financing Facilities: Malaysian Perspective
Aishath Muneeza
The Fallacy of Sustainable Change
Arun Kohli
Shaping the Future of Mobility
Malte Ackermann
SAP® APO - Module Matrix and General Principles
Christopher Sürie
Orientation on Impassable Terrain: The Jungle Topography
Matthias Kolbusa
Digital Revolution of Communication
Pekka Aula and Jouni Heinonen
The Value of Intellectual Capital
Gio Wiederhold
Prediction, Butterfly Effect, and Decision-Making
Christoph E. Mandl
The Employee Value Proposition
Armin Trost
CRM Project Organization in the Financial Industry
Federico Rajola
Active Management and GovernanceActive Management and Governance
David Miller
Relational Thinking
Nick Shannon and Bruno Frischherz
sigmaGuide
Reiner Hutwelker
Create Demand: Generating Sales Opportunities
Kaj Storbacka and Risto Pennanen
The Growth of the Capital Creation System
Richard Thomas Watson
The Growth of the Capital Creation System
Richard Thomas Watson and Saji K. Mathew
Game Changes in Sport: The Role of Innovation and Creativity
Vanessa Ratten
Portfolios and Governance
Michael Knapp
The Law and Its Contribution to IT Security: Legal Framework, Requirements, Limits
Klaus Brisch
Political
Anurag K. Agarwal
Unconscious Brand Messaging and Perception Beneath the Detection Threshold
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Audi and the Chinese Market: A Success Story
Sylvie Hertrich and Ulrike Mayrhofer
My First Job in the Private Sector – Xerox
Vincent P. Barabba
The Strategic Alignment Process
Bernd Heesen
Digintelligent Brands
Ye Tian
Distributed Manufacturing: Make Things Where You Need Them
Anna Sera Lowe
Google’s Model for Innovation
Annika Steiber
Case 5 Etsy
B. Rajesh Kumar
The Difficult Task of Advising
Hermut Kormann and Birgit Suberg
Legacy of Excellence: The Case of the United Arab Emirates (UAE)
Flevy Lasrado
Second Element of Strategy—Technology and Architecture
Prakash Sah
Silicon Valley: A Cradle of Management Innovation
Annika Steiber and Sverker Alänge
Analysis of the Relationship Between Casinos and Economic Growth
Douglas Walker
Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs
Tal Berman, Daniel Schallmo and Christopher A. Williams
Perspectives of Programmatic Advertising
Jürgen Seitz and Steffen Zorn
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