Case II: Micro Platform, Major Innovation—WeChat-Based Ecosystem of Innovation

Xiaoming Zhu ()
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Xiaoming Zhu: China Europe International Business School

A chapter in China's Technology Innovators, 2018, pp 33-52 from Springer

Abstract: Abstract The end of 2010 welcomed the debut of several mobile instant messaging tools. Interactive Technology launched “iGexin” on November 7th, 2010. Tencent set up the project of “WeChat” on November 20th. Xiaomi Technology introduced “Miliao” on December 10th.

Keywords: Mobile Instant Messaging; WeChat Payment; Rapidly Iterate; WeChat Users; Mobile Internet Platform (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/978-981-10-5388-7_2

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