Africa as a Future Market: Economic and Industry Prospects for the Continent

Michael Böhmer ()
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Michael Böhmer: Prognos AG

A chapter in Business Success in Africa, 2024, pp 31-40 from Springer

Abstract: Abstract Globalization as we have known it for many years is over. This forces companies to focus more on other markets that have so far been in the “second row.” A number of African economies, which have not yet been significant markets, offer attractive opportunities. The growth prospects for many markets are very positive. The export dynamics with a number of countries have already been above average in recent years. Although market entry in Africa is not easy, decisions about it should not be put on the back burner. A detailed analysis of the markets in question is necessary in any case.

Keywords: Africa; Investment; Trade; Growth (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-70384-3_3

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DOI: 10.1007/978-3-031-70384-3_3

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