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Management for Professionals

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Insights on Organizations
N. K. Singh
Organizing Training Programmes
Shashidhara Kolavalli and Nana Yaa A. Gyamfi
Inputs and Outputs
Kenneth Moore
Each Book Tells a Story
Mario Vanhoucke
Crisis Management Practices in Small- and Medium-Sized Firms
Susanne Durst, Thomas Henschel and Johanna Salzmann
The Global Distribution of MNCs
Ebimo Amungo
A Good Product Name in the Semantic Network: Implicit Methods for Naming
Solveigh P. Lingens and Jonathan T. Mall
David and Goliath: Mid-cap and Large-cap Companies
Maximilian Dreher and Dietmar Ernst
NPO Governance Case
J. Augusto Felício and Ricardo Rodrigues
Structure, Terminology, and Analytic Tools
Moshe Kress
Requirements of Growth-Oriented Brand Management
Ralph Krüger and Andreas Stumpf
Paradigms and Hidden Research Strategies
Roman Boutellier and Mareike Heinzen
Extracorporate Innovation Environments: An Example Lead User Approach Applied to the Medical Engineering Industry
Philipp Plugmann
Booth Staff Behaviour
Klaus Solberg Søilen
Enterprise Governance of IT
Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Integrated Management Systems (IMSs)
Marc Helmold
Supporting Companies and Participating Managers in Case Study Presentations
Andreas Biagosch
Innovation Scorecard Design Process
Ondrej Zizlavsky and Eddie Fisher
Marketing Decisions in China: Positioning, Branding, Marketing Mix
Christiane Prange
Sootoo Network: Technology-Driven Business Model Change of New Media Enterprises
Xusen Cheng, Bo Yang and Kanliang Wang
The Perspective of Networks
Lefei Li
Scout
Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Future of Big Data in Management Consulting
Jeremy David Curuksu
Dynamics of the Open Innovation Economy System
JinHyo Joseph Yun
Neuroscience for Business
Argang Ghadiri, Andreas Habermacher and Theo Peters
Define
Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Digital Transformation as a Means of Achieving SME Resilience During COVID-19 – A Systematic Review and Future Research Agenda
A. F. M. Jalal Ahamed
Cultural Diversity Drives Social Innovation in Germany’s Digital Economy
Alexander Ruthemeier
Defining Relevant Target Groups
Armin Trost
Co-creation
Georg Michalik
Breaking Through
David Miller
Understanding IT Strategy
Sanjay Mohapatra and Laxmikant Lokhande
Product Management Team
Gabriel Steinhardt
Decision Support Systems (DSS)
Gilad Issar and Liat Ramati Navon
Reputation Management
Kerstin Liehr-Gobbers and Christopher Storck
The Role of Information Processing for Product Perception
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Social Entrepreneurship: The Quest for a Planetary Consciousness of Human Compatibility
William A. Guillory
Earned Value Management
Mario Vanhoucke
Vodafone Acquisition of Mannesmann
B. Rajesh Kumar
The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy
Niklas Schaffmeister
Why Business Secrets Are or Should Be a Concern for Companies?
Graham Bell, Véronique Chapuis-Thuault, André Gorius, Victor De Leon and Pierre Ollivier
Business Process Innovation as an Enabler of Proactive Value Chains
Charles Møller
Understanding Consumer Behavior
Pierre Mora
Net Promoter Score and Its Successful Application
Richard Owen
Borderless Media Management
Rosa Markarian, Aee-Ni Park and Mark Grether
Innovation Flows Through VR for Water Utility
Michael Lewis
Occupation or Calling: What Makes for Good Leadership?
Daniel F. Pinnow
What Makes an SAP Project So Different?
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Size and Impact of Real Estate Sector and Its Role for Business Cycles and Growth
Wolfgang Maennig
Silicon Valley
Annika Steiber
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