Management for Professionals

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Design Thinking for Business Analysis: Thomas Frisendal
Benefits of a PIM System: Jorij Abraham
What Was Learned by Supporting and Making Decisions During Local and National Political Campaigns: Vincent P. Barabba
The “Storytelling” Method: Karin Thier
Is Apple a Manufacturing Company?: Xinwei Cao
Comparing Flowing Stream Strategy and Blue Ocean Strategy: Professor Sushil
Setting the Stage: Today’s Healthcare Challenges: Jim Austin, Judith Bentkover and Laurence Chait
Strategic Sourcing: Internal Analysis: Sathit Parniangtong
Incentives for Digital Content Contribution: Xuejing Ma
Enterprise Governance of IT: Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Organization Strategy: Anthony L. Barth and Wiaan Beer
Development of Production Management: From Site to Network Optimisation: Thomas Friedli, Andreas Mundt and Stefan Thomas
Organizing Training Programmes: Shashidhara Kolavalli and Nana Yaa A. Gyamfi
Insights on Organizations: N. K. Singh
Recognizing Key Insights That Make Design Thinking Valuable to Strategy: Claude Diderich
HR Directors’ Understanding of ‘Talent’: A Cross-Cultural Study: Nicky Dries, Richard D. Cotton, Silvia Bagdadli and Manoela Ziebell Oliveira
Prerequisites and Framework Conditions for a Successful Improvement Culture: Martin Hofmann
Integrated Management Systems (IMSs): Marc Helmold
Quantitative Consideration of the Long-Term Effect of Marketing Measures: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
The Cultural Change Towards Lean Management: Marc Helmold
European and German Controls on Foreign Direct Investment: Jan Y. Yang, Lei Chen and Zheng Tang
Complex Scenarios: Nolberto Munier and Eloy Hontoria
Artificial Intelligence Is a Game Changer in Drug Discovery R&D: Timofei Ermak
Fundamentals of Industrial Service Management: Thomas Friedli, Philipp Osterrieder and Christoph Tienken
David and Goliath: Mid-cap and Large-cap Companies: Maximilian Dreher and Dietmar Ernst
NPO Governance Case: J. Augusto Felício and Ricardo Rodrigues
Booth Staff Behaviour: Klaus Solberg Søilen
The Development of Corporate IT: From the Beginnings to the IT Department of the Future: Nils Urbach and Frederik Ahlemann
Network Effects: R. Srinivasan
Spiritual Discernment as a Method of Judgment: Luk Bouckaert
The Journalistic Newsroom as a Blueprint for Corporate Communications: Lara Behrens, Christoph Moss and Mona Sadrowski
Maturity Levels and Evolution Path: Christos Voudouris
The Perspective of Networks: Lefei Li
Earned Value Management: Mario Vanhoucke
Social Entrepreneurship: The Quest for a Planetary Consciousness of Human Compatibility: William A. Guillory
Co-creation: Georg Michalik
Breaking Through: David Miller
Cultural Diversity Drives Social Innovation in Germany’s Digital Economy: Alexander Ruthemeier
Defining Relevant Target Groups: Armin Trost
The Role of Information Processing for Product Perception: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Sys HRM Language and Concepts: Regina Tendayi and Larry M. Starr
Product Management Team: Gabriel Steinhardt
What Makes an SAP Project So Different?: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Understanding IT Strategy: Sanjay Mohapatra and Laxmikant Lokhande
Marketing Decisions in China: Positioning, Branding, Marketing Mix: Christiane Prange
Sootoo Network: Technology-Driven Business Model Change of New Media Enterprises: Xusen Cheng, Bo Yang and Kanliang Wang
Innovation Scorecard Design Process: Ondrej Zizlavsky and Eddie Fisher
Understanding Consumer Behavior: Pierre Mora
Vodafone Acquisition of Mannesmann: B. Rajesh Kumar
The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy: Niklas Schaffmeister