Management for Professionals

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Quantitative Consideration of the Long-Term Effect of Marketing Measures: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
The Cultural Change Towards Lean Management: Marc Helmold
Sustainability, Fairness and Caring: Three Essential Imperatives: Raphael H Cohen
From R/3 to HANA: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
The Basics: Albert Ferdinand Aalders
Servant Leadership Research: Sen Sendjaya
One-Tier and Two-Tier Boards: Hermut Kormann and Birgit Suberg
Keys for Place Branding Success: Florian Kaefer
Adding Value and HRM Practice: Dirk Buyens and Jasmijn Verbrigghe
Paradigms and Hidden Research Strategies: Roman Boutellier and Mareike Heinzen
Structure, Terminology, and Analytic Tools: Moshe Kress
Requirements of Growth-Oriented Brand Management: Ralph Krüger and Andreas Stumpf
Extracorporate Innovation Environments: An Example Lead User Approach Applied to the Medical Engineering Industry: Philipp Plugmann
Supply Chain Collaboration in the Era of Blockchain Technologies: Prashant Tuli
European and German Controls on Foreign Direct Investment: Jan Y. Yang, Lei Chen and Zheng Tang
GRAB.in™: Enabling Hyperlocal: R. Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph
Enabling Digital Transformation Through Robotic Process Automation at Deutsche Telekom: Manfred Schmitz, Christian Dietze and Christian Czarnecki
Crisis Management Practices in Small- and Medium-Sized Firms: Susanne Durst, Thomas Henschel and Johanna Salzmann
Each Book Tells a Story: Mario Vanhoucke
Inputs and Outputs: Kenneth Moore
A Good Product Name in the Semantic Network: Implicit Methods for Naming: Solveigh P. Lingens and Jonathan T. Mall
The Global Distribution of MNCs: Ebimo Amungo
Organization Strategy: Anthony L. Barth and Wiaan Beer
Artificial Intelligence Is a Game Changer in Drug Discovery R&D: Timofei Ermak
Fundamentals of Industrial Service Management: Thomas Friedli, Philipp Osterrieder and Christoph Tienken
Complex Scenarios: Nolberto Munier and Eloy Hontoria
Treasuring Customers: The Secret for Endurance: Eric Viardot
Spiritual Discernment as a Method of Judgment: Luk Bouckaert
The Development of Corporate IT: From the Beginnings to the IT Department of the Future: Nils Urbach and Frederik Ahlemann
The Journalistic Newsroom as a Blueprint for Corporate Communications: Lara Behrens, Christoph Moss and Mona Sadrowski
Network Effects: R. Srinivasan
Is Apple a Manufacturing Company?: Xinwei Cao
Setting the Stage: Today’s Healthcare Challenges: Jim Austin, Judith Bentkover and Laurence Chait
Comparing Flowing Stream Strategy and Blue Ocean Strategy: Professor Sushil
The “Storytelling” Method: Karin Thier
What Was Learned by Supporting and Making Decisions During Local and National Political Campaigns: Vincent P. Barabba
Design Thinking for Business Analysis: Thomas Frisendal
Benefits of a PIM System: Jorij Abraham
Development of Production Management: From Site to Network Optimisation: Thomas Friedli, Andreas Mundt and Stefan Thomas
Incentives for Digital Content Contribution: Xuejing Ma
Strategic Sourcing: Internal Analysis: Sathit Parniangtong
Recognizing Key Insights That Make Design Thinking Valuable to Strategy: Claude Diderich
Prerequisites and Framework Conditions for a Successful Improvement Culture: Martin Hofmann
HR Directors’ Understanding of ‘Talent’: A Cross-Cultural Study: Nicky Dries, Richard D. Cotton, Silvia Bagdadli and Manoela Ziebell Oliveira
Integrated Management Systems (IMSs): Marc Helmold
Size and Impact of Real Estate Sector and Its Role for Business Cycles and Growth: Wolfgang Maennig
Silicon Valley: Annika Steiber
Innovation Scorecard Design Process: Ondrej Zizlavsky and Eddie Fisher
Define: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Occupation or Calling: What Makes for Good Leadership?: Daniel F. Pinnow