Management for Professionals

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Integrated Management Systems (IMSs): Marc Helmold
Adding Value and HRM Practice: Dirk Buyens and Jasmijn Verbrigghe
Keys for Place Branding Success: Florian Kaefer
One-Tier and Two-Tier Boards: Hermut Kormann and Birgit Suberg
The Basics: Albert Ferdinand Aalders
Servant Leadership Research: Sen Sendjaya
From R/3 to HANA: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Understanding Consumer Behavior: Pierre Mora
Business Process Innovation as an Enabler of Proactive Value Chains: Charles Møller
Net Promoter Score and Its Successful Application: Richard Owen
The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy: Niklas Schaffmeister
Vodafone Acquisition of Mannesmann: B. Rajesh Kumar
Borderless Media Management: Rosa Markarian, Aee-Ni Park and Mark Grether
Innovation Flows Through VR for Water Utility: Michael Lewis
The Perspective of Networks: Lefei Li
Define: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Silicon Valley: Annika Steiber
Size and Impact of Real Estate Sector and Its Role for Business Cycles and Growth: Wolfgang Maennig
Cultural Diversity Drives Social Innovation in Germany’s Digital Economy: Alexander Ruthemeier
Breaking Through: David Miller
Defining Relevant Target Groups: Armin Trost
Co-creation: Georg Michalik
Understanding IT Strategy: Sanjay Mohapatra and Laxmikant Lokhande
Innovation Scorecard Design Process: Ondrej Zizlavsky and Eddie Fisher
Product Management Team: Gabriel Steinhardt
Digital Transformation as a Means of Achieving SME Resilience During COVID-19 – A Systematic Review and Future Research Agenda: A. F. M. Jalal Ahamed
Occupation or Calling: What Makes for Good Leadership?: Daniel F. Pinnow
Social Entrepreneurship: The Quest for a Planetary Consciousness of Human Compatibility: William A. Guillory
Earned Value Management: Mario Vanhoucke
Sootoo Network: Technology-Driven Business Model Change of New Media Enterprises: Xusen Cheng, Bo Yang and Kanliang Wang
Marketing Decisions in China: Positioning, Branding, Marketing Mix: Christiane Prange
Dynamics of the Open Innovation Economy System: JinHyo Joseph Yun
The Role of Information Processing for Product Perception: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Supporting Companies and Participating Managers in Case Study Presentations: Andreas Biagosch
What Makes an SAP Project So Different?: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Neuroscience for Business: Argang Ghadiri, Andreas Habermacher and Theo Peters
Future of Big Data in Management Consulting: Jeremy David Curuksu
Scout: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Reputation Management: Kerstin Liehr-Gobbers and Christopher Storck
Decision Support Systems (DSS): Gilad Issar and Liat Ramati Navon
Business Strategy and Transactional Models: Manuel C. Solbach
New Work as an Opportunity for Performance Excellence: Marc Helmold
Under the Hood of the Organization: Theo Janssen
Services Transformation Through New Information Technology: Information Horizons Revisited: Ian Miles, Howard Rush and John Bessant
Decision Making Under Uncertainty—Basic Concepts and Techniques: Wingsun Li
Project Lifecycles: Challenges in and Approaches to Process Design from a Psychological Perspective: Michael Schneider, Monika Wastian and Marilyn Kronenberg
What Is a Personal Brand?: Talaya Waller
Financial and Estate Planning for Art Assets: Alessia Zorloni and Randall James Willette
New Infrastructure in the Era of Digintelligence: Dongying Hong
Environment and Competitors: Eric Viardot