Management for Professionals

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Recognizing Key Insights That Make Design Thinking Valuable to Strategy: Claude Diderich
HR Directors’ Understanding of ‘Talent’: A Cross-Cultural Study: Nicky Dries, Richard D. Cotton, Silvia Bagdadli and Manoela Ziebell Oliveira
Quantitative Consideration of the Long-Term Effect of Marketing Measures: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
The Cultural Change Towards Lean Management: Marc Helmold
One-Tier and Two-Tier Boards: Hermut Kormann and Birgit Suberg
Comparing Flowing Stream Strategy and Blue Ocean Strategy: Professor Sushil
Benefits of a PIM System: Jorij Abraham
The “Storytelling” Method: Karin Thier
Setting the Stage: Today’s Healthcare Challenges: Jim Austin, Judith Bentkover and Laurence Chait
What Was Learned by Supporting and Making Decisions During Local and National Political Campaigns: Vincent P. Barabba
Design Thinking for Business Analysis: Thomas Frisendal
GRAB.in™: Enabling Hyperlocal: R. Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph
Enabling Digital Transformation Through Robotic Process Automation at Deutsche Telekom: Manfred Schmitz, Christian Dietze and Christian Czarnecki
From R/3 to HANA: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Servant Leadership Research: Sen Sendjaya
The Basics: Albert Ferdinand Aalders
Integrated Management Systems (IMSs): Marc Helmold
Sys HRM Language and Concepts: Regina Tendayi and Larry M. Starr
The Role of Information Processing for Product Perception: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Neuroscience for Business: Argang Ghadiri, Andreas Habermacher and Theo Peters
Marketing Decisions in China: Positioning, Branding, Marketing Mix: Christiane Prange
Sootoo Network: Technology-Driven Business Model Change of New Media Enterprises: Xusen Cheng, Bo Yang and Kanliang Wang
Understanding IT Strategy: Sanjay Mohapatra and Laxmikant Lokhande
Innovation Flows Through VR for Water Utility: Michael Lewis
Borderless Media Management: Rosa Markarian, Aee-Ni Park and Mark Grether
Reputation Management: Kerstin Liehr-Gobbers and Christopher Storck
Decision Support Systems (DSS): Gilad Issar and Liat Ramati Navon
Digital Transformation as a Means of Achieving SME Resilience During COVID-19 – A Systematic Review and Future Research Agenda: A. F. M. Jalal Ahamed
Defining Relevant Target Groups: Armin Trost
Co-creation: Georg Michalik
Cultural Diversity Drives Social Innovation in Germany’s Digital Economy: Alexander Ruthemeier
Breaking Through: David Miller
Define: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Understanding Consumer Behavior: Pierre Mora
The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy: Niklas Schaffmeister
Vodafone Acquisition of Mannesmann: B. Rajesh Kumar
Net Promoter Score and Its Successful Application: Richard Owen
Business Process Innovation as an Enabler of Proactive Value Chains: Charles Møller
Why Business Secrets Are or Should Be a Concern for Companies?: Graham Bell, Véronique Chapuis-Thuault, André Gorius, Victor De Leon and Pierre Ollivier
Silicon Valley: Annika Steiber
Size and Impact of Real Estate Sector and Its Role for Business Cycles and Growth: Wolfgang Maennig
Supporting Companies and Participating Managers in Case Study Presentations: Andreas Biagosch
Social Entrepreneurship: The Quest for a Planetary Consciousness of Human Compatibility: William A. Guillory
Earned Value Management: Mario Vanhoucke
Product Management Team: Gabriel Steinhardt
Innovation Scorecard Design Process: Ondrej Zizlavsky and Eddie Fisher
The Perspective of Networks: Lefei Li
Scout: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Future of Big Data in Management Consulting: Jeremy David Curuksu
What Makes an SAP Project So Different?: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann