Management for Professionals

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Marketing Management as Part of the Corporate Strategy: Marc Helmold
Cost Analysis: Wing Sun Li
SCRM Strategy: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Management in Ancient India: N. K. Singh
Overview of General Environment for M&A in Germany: Jan Y. Yang, Lei Chen and Zheng Tang
How Words Can Ignite the World: Uwe Wolff
Basic Terms and Notation: Martin Auer
The Displacement of the Economy: Alexander Tsigkas
Security Policy: Rules for Cyberspace: Wolfgang Ischinger
One-Tier and Two-Tier Boards: Hermut Kormann and Birgit Suberg
Network Effects: R. Srinivasan
The Development of Corporate IT: From the Beginnings to the IT Department of the Future: Nils Urbach and Frederik Ahlemann
Spiritual Discernment as a Method of Judgment: Luk Bouckaert
The Journalistic Newsroom as a Blueprint for Corporate Communications: Lara Behrens, Christoph Moss and Mona Sadrowski
Keys for Place Branding Success: Florian Kaefer
Adding Value and HRM Practice: Dirk Buyens and Jasmijn Verbrigghe
Paradigms and Hidden Research Strategies: Roman Boutellier and Mareike Heinzen
Requirements of Growth-Oriented Brand Management: Ralph Krüger and Andreas Stumpf
Extracorporate Innovation Environments: An Example Lead User Approach Applied to the Medical Engineering Industry: Philipp Plugmann
Structure, Terminology, and Analytic Tools: Moshe Kress
Strategic Sourcing: Internal Analysis: Sathit Parniangtong
Prerequisites and Framework Conditions for a Successful Improvement Culture: Martin Hofmann
Recognizing Key Insights That Make Design Thinking Valuable to Strategy: Claude Diderich
HR Directors’ Understanding of ‘Talent’: A Cross-Cultural Study: Nicky Dries, Richard D. Cotton, Silvia Bagdadli and Manoela Ziebell Oliveira
Booth Staff Behaviour: Klaus Solberg Søilen
Enterprise Governance of IT: Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Organization Strategy: Anthony L. Barth and Wiaan Beer
The Cultural Change Towards Lean Management: Marc Helmold
Quantitative Consideration of the Long-Term Effect of Marketing Measures: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Benefits of a PIM System: Jorij Abraham
The “Storytelling” Method: Karin Thier
Design Thinking for Business Analysis: Thomas Frisendal
Comparing Flowing Stream Strategy and Blue Ocean Strategy: Professor Sushil
What Was Learned by Supporting and Making Decisions During Local and National Political Campaigns: Vincent P. Barabba
Is Apple a Manufacturing Company?: Xinwei Cao
Setting the Stage: Today’s Healthcare Challenges: Jim Austin, Judith Bentkover and Laurence Chait
Development of Production Management: From Site to Network Optimisation: Thomas Friedli, Andreas Mundt and Stefan Thomas
Artificial Intelligence Is a Game Changer in Drug Discovery R&D: Timofei Ermak
Fundamentals of Industrial Service Management: Thomas Friedli, Philipp Osterrieder and Christoph Tienken
Treasuring Customers: The Secret for Endurance: Eric Viardot
Complex Scenarios: Nolberto Munier and Eloy Hontoria
Servant Leadership Research: Sen Sendjaya
The Basics: Albert Ferdinand Aalders
Sustainability, Fairness and Caring: Three Essential Imperatives: Raphael H Cohen
From R/3 to HANA: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Inputs and Outputs: Kenneth Moore
Crisis Management Practices in Small- and Medium-Sized Firms: Susanne Durst, Thomas Henschel and Johanna Salzmann
Each Book Tells a Story: Mario Vanhoucke
The Global Distribution of MNCs: Ebimo Amungo
A Good Product Name in the Semantic Network: Implicit Methods for Naming: Solveigh P. Lingens and Jonathan T. Mall