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Management for Professionals

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Business Continuity Management: Managing Crises Successfully
Stephan Kasulke and Jasmin Bensch
Conclusion and Outlook
Ferri Abolhassan
Knowing Yourself and Knowing the Others
Xiu-bao Yu
The Simple and Emotional Selling Proposition
Johannes Robier
B2B Marketing Strategy: Finding the Needle in the Haystack
Alex Cairns
Conclusion
Anthony L. Barth and Wiaan Beer
Conclusion
Justyna Patalas-Maliszewska
Space and Time Perception, XR, and the Future of Communication
Diana Derval
Diversity in a Global Financial Organisation
Asif Sadiq Mbe
Trading with and in Africa: The Role of an International Trading Company
Rasmus Woermann
China’s Tax Structure
Henk R. Randau and Olga Medinskaya
Eight Fields of Action for Building Digital Excellence
Ralf T. Kreutzer
Design Thinking: An Innovative Concept for Developing User-Centered Software
Anja Wölbling, Kira Krämer, Clemens N. Buss, Katrin Dribbisch, Peter LoBue and Abraham Taherivand
Learning Histories: Re-authoring the Future in the Mirror of the Past
Rik Peters and Karin Thier
Change and Configuration Management
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Acquiring Intercultural Competence
Alex Matveev
Lean Management and New Work Concepts
Marc Helmold
Diagnosing and Designing the Basic Structure (Anatomy, Step I)
Martin Pfiffner
The Entrepreneurial Organization Is Dynamic and Ambidextrous
Annika Steiber and Sverker Alänge
Personal Brand Reputation Management
Talaya Waller
Best Practices—And More
Andreas Graesser
Project Planning
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Outlook
Bernd Heesen
Conclusion
Martin Auer
Concluding Messages
C.-Andreas Dalluege and John Stephen Gary Wells
User Acceptance Test
K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Creating a Unique Style, Affordable Luxury, and the Magnetic Sense
Diana Derval
Enabling Digital Transformation Through Cognitive Robotic Process Automation at Deutsche Telekom Services Europe
Christian Czarnecki, Chin-Gi Hong, Manfred Schmitz and Christian Dietze
International Expansion: The Lions Venture Abroad
Ebimo Amungo
Market Segmentation and Positioning
Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Trust and Incentives in Driving a Collaborative Innovation: South Korean Life Science Industry
Juyeon Kim
Certificates in Germany’s Renewable Energy Market
Uwe Leprich, Patrick Hoffmann and Martin Luxenburger
Marketing Housing
George P. Moschis
Wish or Truth: Can Digital Interventions Stop the Obesity Crisis?
Dorothea Portius
Financial Management Tools
Marc Helmold
The Creative Challenge
Sven Weisbrich and Caroline Owens
Building the Execution Roadmap
Joseph Joy
Cradling Two Worlds: Tanamera
Mohan Avvari and Anita Chakrabarty
Tax Review—Indirect Taxes—GST
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Case 7: California High Speed Rail Project
B Rajesh Kumar
PM in Project Management
Marc Helmold
The Human Side of Lean Management
Marc Helmold
Industrial Market Segmentation
Claudio A. Saavedra
Boards’ contribution to organizational growth: Effectiveness as a critical success factor
Michèle F. Rüdisser
Bank of Ireland Tests Meetings in Virtual Reality
Abraham G. Campbell, Athanasios Staikopoulos, Thomas Holz, Mike Harlick and Jonny Cosgrove
Quality
Gilad Issar and Liat Ramati Navon
Towards Standardized Portfolios: End-to-End Challenges in Modern IT Production—From the Portfolio to the Production Process
Henryk Biesiada and Bernd Debus
Closing Remarks: A Kind Word to Tax Auditors and Policymakers
Oliver Treidler
Economic Pricing, 3C Pricing, and Cost Estimation Concepts
Marc Helmold
Empower Your Employees on a Broad Basis
Dominik Maximini
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