Management for Professionals

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The Simple and Emotional Selling Proposition: Johannes Robier
Change and Configuration Management: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Acquiring Intercultural Competence: Alex Matveev
Failure in Startup Companies: Why Failure Is a Part of Founding: Claas Triebel, Claudius Schikora, Richard Graske and Sarah Sopper
B2B Marketing Strategy: Finding the Needle in the Haystack: Alex Cairns
Cradling Two Worlds: Tanamera: Mohan Avvari and Anita Chakrabarty
Towards Standardized Portfolios: End-to-End Challenges in Modern IT Production—From the Portfolio to the Production Process: Henryk Biesiada and Bernd Debus
Bank of Ireland Tests Meetings in Virtual Reality: Abraham G. Campbell, Athanasios Staikopoulos, Thomas Holz, Mike Harlick and Jonny Cosgrove
Quality: Gilad Issar and Liat Ramati Navon
Tax Review—Indirect Taxes—GST: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Market Segmentation and Positioning: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Project Planning: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Best Practices—And More: Andreas Graesser
Enabling Digital Transformation Through Cognitive Robotic Process Automation at Deutsche Telekom Services Europe: Christian Czarnecki, Chin-Gi Hong, Manfred Schmitz and Christian Dietze
International Expansion: The Lions Venture Abroad: Ebimo Amungo
Navigating the Technology Landscape: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Global Talent Management in Brazil: Jeitinho as a Managerial Talent: Rosana Silveira Reis and Camilla Quental
Post-show Follow-up: Klaus Solberg Søilen
Industrial Market Segmentation: Claudio A. Saavedra
Economic Pricing, 3C Pricing, and Cost Estimation Concepts: Marc Helmold
Empower Your Employees on a Broad Basis: Dominik Maximini
PM in Project Management: Marc Helmold
The Human Side of Lean Management: Marc Helmold
Case 7: California High Speed Rail Project: B Rajesh Kumar
How to Encourage the Consumption of Tap Water: A Case Study on Águas do Porto: Ana J. Almeida, Ana P. Ribeiro, Rute D. Martins, Marisa R. Ferreira and João F. Proença
Marketing Housing: George P. Moschis
Certificates in Germany’s Renewable Energy Market: Uwe Leprich, Patrick Hoffmann and Martin Luxenburger
Wish or Truth: Can Digital Interventions Stop the Obesity Crisis?: Dorothea Portius
Personal Brand Reputation Management: Talaya Waller
Conclusion: Martin Auer
Modular Design and Platforms: Christoph Fuchs and Franziska J. Golenhofen
Boards’ contribution to organizational growth: Effectiveness as a critical success factor: Michèle F. Rüdisser
Outlook: Bernd Heesen
The Creative Challenge: Sven Weisbrich and Caroline Owens
Financial Management Tools: Marc Helmold
Building the Execution Roadmap: Joseph Joy
Closing Remarks: A Kind Word to Tax Auditors and Policymakers: Oliver Treidler
Trust and Incentives in Driving a Collaborative Innovation: South Korean Life Science Industry: Juyeon Kim
Creating a Unique Style, Affordable Luxury, and the Magnetic Sense: Diana Derval
User Acceptance Test: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Concluding Messages: C.-Andreas Dalluege and John Stephen Gary Wells
Change Management: Chitra Sharma
The Underestimated Success Factor: People: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Closing Remarks on Chinese M&A Activities in Germany: Jan Y. Yang, Lei Chen and Zheng Tang
After the Negotiation Is Before the Negotiation: Marc O. Opresnik
IMPRESS Training Modules: Julia A. M. Reif, Katharina F. Pfaffinger and Erika Spieß
Types of Taxes: Henk R. Randau and Olga Medinskaya
Narrowing the Gap: Georg Weiers
Obstacles for Public OrganizationsPublic organizations Using HRIS Human Resource Information System (HRIS): Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
People-Centric, ICT-Enabled Process Innovations via Community, Public and Private Sector Partnership, and e-Leadership: The Case of the Dompe eHospital in Sri Lanka: Wasana Bandara, Rehan Syed, Bandula Ranathunga and K. B. Sampath Kulathilaka