How to Get a 360° Customer View

Steffen Deufel ()
Additional contact information
Steffen Deufel: DIGITALL Nature Germany GmbH

A chapter in CRM Goes Digital, 2025, pp 111-119 from Springer

Abstract: Abstract To keep an eye on all lead and customer activities, online and offline, and thus obtain a 360° customer view, companies must link applications from different software providers. Using Salesforce in cooperation with Google as an example, this chapter explains how data exchange and diverse, flexible functionalities help to keep lead management and the entire customer journey in view, across all customer phases and channels. Note: This chapter refers to an article in CRM goes digital 2019.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-658-45798-3_8

Ordering information: This item can be ordered from
http://www.springer.com/9783658457983

DOI: 10.1007/978-3-658-45798-3_8

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().