Management for Professionals
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- Markov Chain
- Hao Zhang
- The Future of Global Marketing Strategy
- Bodo B. Schlegelmilch
- The Algorithm for Inventive Problem Solving (ARIZ-85C)
- Isak Bukhman
- How to Measure and Improve Forecasting
- Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
- Problem-Solving Methods
- Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
- Retail Property Markets
- Olaf Petersen
- Selecting Media
- Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
- PPP and Infrastructure
- Hans Wilhelm Alfen and Sven Barckhahn
- Corporate Social Responsibility Through Women Empowerment in India as Inspired by Swami Vivekananda’s Teachings
- Moitreyee Paul
- Contract Separation: Early Identification and Negotiations
- Joseph Joy
- Case 52 SS&C Technologies
- B. Rajesh Kumar
- Field Report of a CDO
- Mario Pieper
- Organizational Aspects of Complaint Management
- Bernd Stauss and Wolfgang Seidel
- Illuminating Organizational Processes Behind the Rising Phenomenon of Industry Commoditization
- Isabel Luther
- Monitoring and Reporting
- Jörg Thomas Dickersbach and Michael F. Passon
- Beyond the BRICs: A Closing Remark
- Niklas Schaffmeister
- Navigating Through Digital Transformation Using Bimodal IT: How Changing IT Organizations Facilitates the Digital Transformation Journey at Deutsche Bahn Vertrieb GmbH
- Lea Fortmann, Ingmar Haffke and Alexander Benlian
- From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Content
- Jonathan Barrett and Mark Herten
- Working in the Digital Age: Not an Easy but a Thrilling One for Organizations, Leaders and Employees
- Marc Wagner, Frank Heil, Laura Hellweg and Dennis Schmedt
- Future State
- Ben Vinod
- The Promise of 5G
- Vijay Kumar
- Lvwochuan Farm: How Does Traditional Agriculture Realize the Digital Transformation of the Whole Industrial Chain?
- Jiarong Guo, Guohao Zhang, Yong Zhou, Zhili Lin and Qianqiang Li
- Epilogue
- Kim Cheng Patrick Low
- Artificial Intelligence: The Revolution in Marketing
- Claudia Bünte
- Designing a Governance Improvement Program
- Michael Knapp
- Hybrid Process Technologies in the Financial Sector: The Case of BRFkredit
- Søren Debois, Thomas Hildebrandt, Morten Marquard and Tijs Slaats
- A Practitioner-Oriented Toolkit to Foster Sustainable Product Innovation
- Christoph Haag, Florian Nögel and Kai Krampe
- Running the Legal Department with Business Discipline: Applying Business Best Practices to the Corporate Legal Function
- Liam Brown, Kunoor Chopra, Pratik Patel, Jack Diggle, Peter Eilhauer, Suzanne Ganier and Ron Dappen
- Expediting TSA Exits to Enable Strategic Transformation
- Joseph Joy
- Case 53 Hibbett, Inc
- B. Rajesh Kumar
- Governance for a Multinational ERP Program in a Decentralized Organization
- Caroline Kiselev and Patrick Langenegger
- Brand Purpose as a Cultural Entity Between Business and Society
- Silvia Biraghi, Rossella C. Gambetti and Steve Quigley
- Sustainable Design
- Albert Liao
- Hotel Market Germany
- Martina Fidlschuster, Christine Mayer and Philipp Linder
- Aircraft Acquisition Trough Export Credit Agencies
- Bijan Vasigh and Farshid Azadian
- Grey Systems Theory
- Hao Zhang
- Quality Management System Audit
- Timothy Adesanya Ibidapo
- The Value Chain Construction of Cross-Border E-Commerce Platform “AliExpress”
- Zhan Li and Hao Zheng
- Organizational Maturity
- Timo Wagenblatt
- Case 54 LGI Homes, Inc
- B. Rajesh Kumar
- Success Factors when Implementing Innovation Teams
- Mikael J. Johnsson, Ewa Svensson and Kristina Swenningsson
- Implementing Enterprise Portfolio Services
- Michael Knapp
- Application of AI in Customer Experience Management
- Merve Kacar
- How the US Federal Communications Commission Managed the Process of IT Modernization
- Kevin C. Desouza, James S. Denford and Rashmi Krishnamurthy
- Strategic Considerations and the Seed-to-Maturity Model When Establishing the Ideal IP Portfolio in the Start-up Context
- T. Alexander Puutio
- De-commoditization in B2B Markets: A Communication Perspective
- Anja Geigenmüller and Elisabeth Kuhn
- Business Process Management in the Manufacturing Industry: ERP Replacement and ISO 9001 Recertification Supported by the icebricks Method
- Jörg Becker, Nico Clever, Justus Holler and Maria Neumann
- Case 55 Align Technology Inc
- B. Rajesh Kumar
- Managing Separation Costs, Stranded Costs, and Dis-synergies
- Joseph Joy
- Investor Risk Perceptions and Investments: Recent Developments
- Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
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