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Management for Professionals

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A Practitioner-Oriented Toolkit to Foster Sustainable Product Innovation
Christoph Haag, Florian Nögel and Kai Krampe
Running the Legal Department with Business Discipline: Applying Business Best Practices to the Corporate Legal Function
Liam Brown, Kunoor Chopra, Pratik Patel, Jack Diggle, Peter Eilhauer, Suzanne Ganier and Ron Dappen
Hybrid Process Technologies in the Financial Sector: The Case of BRFkredit
Søren Debois, Thomas Hildebrandt, Morten Marquard and Tijs Slaats
Case 53 Hibbett, Inc
B. Rajesh Kumar
Expediting TSA Exits to Enable Strategic Transformation
Joseph Joy
Sustainable Design
Albert Liao
Brand Purpose as a Cultural Entity Between Business and Society
Silvia Biraghi, Rossella C. Gambetti and Steve Quigley
Governance for a Multinational ERP Program in a Decentralized Organization
Caroline Kiselev and Patrick Langenegger
Hotel Market Germany
Martina Fidlschuster, Christine Mayer and Philipp Linder
Aircraft Acquisition Trough Export Credit Agencies
Bijan Vasigh and Farshid Azadian
Quality Management System Audit
Timothy Adesanya Ibidapo
Grey Systems Theory
Hao Zhang
Case 54 LGI Homes, Inc
B. Rajesh Kumar
Organizational Maturity
Timo Wagenblatt
The Value Chain Construction of Cross-Border E-Commerce Platform “AliExpress”
Zhan Li and Hao Zheng
Implementing Enterprise Portfolio Services
Michael Knapp
Application of AI in Customer Experience Management
Merve Kacar
Success Factors when Implementing Innovation Teams
Mikael J. Johnsson, Ewa Svensson and Kristina Swenningsson
How the US Federal Communications Commission Managed the Process of IT Modernization
Kevin C. Desouza, James S. Denford and Rashmi Krishnamurthy
Strategic Considerations and the Seed-to-Maturity Model When Establishing the Ideal IP Portfolio in the Start-up Context
T. Alexander Puutio
Business Process Management in the Manufacturing Industry: ERP Replacement and ISO 9001 Recertification Supported by the icebricks Method
Jörg Becker, Nico Clever, Justus Holler and Maria Neumann
Managing Separation Costs, Stranded Costs, and Dis-synergies
Joseph Joy
Case 55 Align Technology Inc
B. Rajesh Kumar
De-commoditization in B2B Markets: A Communication Perspective
Anja Geigenmüller and Elisabeth Kuhn
Investor Risk Perceptions and Investments: Recent Developments
Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
Strategic Account-Based Marketing: How to Tame This Beast
Andy Bacon
Case 56 Adobe
B. Rajesh Kumar
Fly the Flag, How to Innovate Management Practices for the “Best in the World”
Maria Vittoria Colucci and Anna Forciniti
Quality-Oriented and E-commerce-Empowered: Entrepreneurial Practice of Wangxianji Hairy Crab
Chunfeng Jiao and Jiawei Li
“Unternehmensimmobilien”: An Asset Class of High Potential
Stephan Bone-Winkel
Corporate Social Responsibility Practices in the Extractive Sector in Tanzania: Is It a Transition from a Voluntary to Legislative Approach?
Lemayon L. Melyoki
LIQUID LEGAL Manifesto: Changing the State of Aggregation in Legal
Dierk Schindler
Cost Reduction Through Outsourcing
Joseph Joy
International Transportation
Eun Sup Lee
An Introduction to Intellectual Property Rights and Formal and Informal Protection Strategies
Martin A. Bader
Original Equipment Manufacturer Managed Inventory
Jörg Thomas Dickersbach and Michael F. Passon
Root-Cause Analysis
Isak Bukhman
Warranty Responsibility
Albert Liao
Appendices
Michael Knapp
Technological Aspects of Complaint Management
Bernd Stauss and Wolfgang Seidel
The Future of Marketing and Sales Automation
Markus Rach
Why Are Process Variants Important in Process Monitoring? The Case of Zalando SE
Matthias Schrepfer, Matthias Kunze, Gunnar Obst and Juliane Siegeris
Case 57 Business First Bancshares
B. Rajesh Kumar
Dynamics of Quality
Timothy Adesanya Ibidapo
Value Methodology
Isak Bukhman
Kylin Plan: Building a Cross-Border E-Commerce Service Ecology, Empowering the Transformation of Chinese Manufacturing to Go Abroad
Guichao Jin and Hanmi Lin
Social Media in B2B: The New Kids on the Block
Connor Moseler and Olaf Mörk
Case 58 Take-Two Interactive Software Inc
B. Rajesh Kumar
Ongoing Catch-Up Potential for German Real Estate Returns
Daniel Piazolo and Justus Vollrath
Organizational Culture Change: Growth Mindset, Positive Psychology, and Empowerment
Eugene Allevato
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