Management for Professionals
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- Hotel Market Germany
- Martina Fidlschuster, Christine Mayer and Philipp Linder
- Aircraft Acquisition Trough Export Credit Agencies
- Bijan Vasigh and Farshid Azadian
- Quality Management System Audit
- Timothy Adesanya Ibidapo
- Grey Systems Theory
- Hao Zhang
- Case 54 LGI Homes, Inc
- B. Rajesh Kumar
- The Value Chain Construction of Cross-Border E-Commerce Platform “AliExpress”
- Zhan Li and Hao Zheng
- Organizational Maturity
- Timo Wagenblatt
- Application of AI in Customer Experience Management
- Merve Kacar
- Implementing Enterprise Portfolio Services
- Michael Knapp
- Success Factors when Implementing Innovation Teams
- Mikael J. Johnsson, Ewa Svensson and Kristina Swenningsson
- How the US Federal Communications Commission Managed the Process of IT Modernization
- Kevin C. Desouza, James S. Denford and Rashmi Krishnamurthy
- Strategic Considerations and the Seed-to-Maturity Model When Establishing the Ideal IP Portfolio in the Start-up Context
- T. Alexander Puutio
- Business Process Management in the Manufacturing Industry: ERP Replacement and ISO 9001 Recertification Supported by the icebricks Method
- Jörg Becker, Nico Clever, Justus Holler and Maria Neumann
- Managing Separation Costs, Stranded Costs, and Dis-synergies
- Joseph Joy
- Case 55 Align Technology Inc
- B. Rajesh Kumar
- De-commoditization in B2B Markets: A Communication Perspective
- Anja Geigenmüller and Elisabeth Kuhn
- Investor Risk Perceptions and Investments: Recent Developments
- Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
- Strategic Account-Based Marketing: How to Tame This Beast
- Andy Bacon
- Case 56 Adobe
- B. Rajesh Kumar
- Fly the Flag, How to Innovate Management Practices for the “Best in the World”
- Maria Vittoria Colucci and Anna Forciniti
- “Unternehmensimmobilien”: An Asset Class of High Potential
- Stephan Bone-Winkel
- Corporate Social Responsibility Practices in the Extractive Sector in Tanzania: Is It a Transition from a Voluntary to Legislative Approach?
- Lemayon L. Melyoki
- Quality-Oriented and E-commerce-Empowered: Entrepreneurial Practice of Wangxianji Hairy Crab
- Chunfeng Jiao and Jiawei Li
- LIQUID LEGAL Manifesto: Changing the State of Aggregation in Legal
- Dierk Schindler
- Cost Reduction Through Outsourcing
- Joseph Joy
- An Introduction to Intellectual Property Rights and Formal and Informal Protection Strategies
- Martin A. Bader
- Original Equipment Manufacturer Managed Inventory
- Jörg Thomas Dickersbach and Michael F. Passon
- International Transportation
- Eun Sup Lee
- Root-Cause Analysis
- Isak Bukhman
- Warranty Responsibility
- Albert Liao
- Why Are Process Variants Important in Process Monitoring? The Case of Zalando SE
- Matthias Schrepfer, Matthias Kunze, Gunnar Obst and Juliane Siegeris
- The Future of Marketing and Sales Automation
- Markus Rach
- Appendices
- Michael Knapp
- Case 57 Business First Bancshares
- B. Rajesh Kumar
- Technological Aspects of Complaint Management
- Bernd Stauss and Wolfgang Seidel
- Value Methodology
- Isak Bukhman
- Kylin Plan: Building a Cross-Border E-Commerce Service Ecology, Empowering the Transformation of Chinese Manufacturing to Go Abroad
- Guichao Jin and Hanmi Lin
- Dynamics of Quality
- Timothy Adesanya Ibidapo
- Social Media in B2B: The New Kids on the Block
- Connor Moseler and Olaf Mörk
- Case 58 Take-Two Interactive Software Inc
- B. Rajesh Kumar
- Ongoing Catch-Up Potential for German Real Estate Returns
- Daniel Piazolo and Justus Vollrath
- Organizational Culture Change: Growth Mindset, Positive Psychology, and Empowerment
- Eugene Allevato
- Important Aspects of IP for Start-Ups: Strategies for Avoiding Common Pitfalls
- Louis Lagler and Christian Ebner
- Separation Management Office: Leading Practices
- Joseph Joy
- Listen—PYPRs in Action
- Timo Wagenblatt
- Case 59 MarineMax
- B. Rajesh Kumar
- GOFANS E-commerce: Make the Down Lighter, Make the Supply Chain Softer
- Jianshan Sun, Yezheng Liu and Yuanchun Jiang
- How to Prepare Process Measurement and Improvement
- Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
- Outlook
- Jörg Thomas Dickersbach and Michael F. Passon
- Marketing and Sales Automation as Enabler for Reengineering Corporate Communication
- Uwe Seebacher