Marketing Cloud Intelligence Helps New Retail Companies Achieve Transformation

Xiaodong Ma ()
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Xiaodong Ma: Suzhou Guoyun Data Technology Co., Ltd.

Chapter Chapter 20 in Methodology for Digital Transformation, 2023, pp 307-312 from Springer

Abstract: Abstract There are four phases of marketing development for new retail companies: from independent marketing campaigns to capturing business opportunities by utilizing the information management system and precision marketing, and finally to achieving an enclosed loop for automated marketing revolving around the user assets.

Date: 2023
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DOI: 10.1007/978-981-19-9111-0_20

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