Building a Marketing Intelligence System for New Retail Companies

Xiaodong Ma ()
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Xiaodong Ma: Suzhou Guoyun Data Technology Co., Ltd.

Chapter Chapter 21 in Methodology for Digital Transformation, 2023, pp 313-322 from Springer

Abstract: Abstract New retail companies adhere to users’ principles, restructuring the interpretation of “People, Goods, and Scenarios” and providing brand new consumer products and services.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-19-9111-0_21

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DOI: 10.1007/978-981-19-9111-0_21

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