Management for Professionals
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- The Development of Chinese Management Thoughts
- Haibo Hu
- Sensitivities
- Martin Auer
- Building a Solid Foundation: The Four Cornerstones of Quality Management
- Stephan Kasulke and Jasmin Bensch
- Failure in Innovation: Is There Such a Thing?
- Bettina Stamm
- Overview of the Book
- Christiane Prange
- Historical Information and Lessons Learned in Project Management
- Antonio Bassi
- The Theoretical Framework of CRM
- Federico Rajola
- Agenda Setting: Clarifying the Strategic Situation and the Challenges
- Hermut Kormann and Birgit Suberg
- How to Approach Reputation
- Kerstin Liehr-Gobbers and Christopher Storck
- Identifying Profitable Markets
- Diana Derval
- Protection Strategies
- Oliver Gassmann, Martin A. Bader and Mark James Thompson
- Value Creation in Platforms
- R. Srinivasan
- Customers: The Focus of the Sales Strategy
- Christian Homburg, Heiko Schäfer and Janna Schneider
- Banks Caught Between Regulation, Technical Progress, and Profitability
- Martin Blessing and Tobias Bange
- Are You Connected: CIO, Architect, and Auditor?
- Roger Gutbrod and Christian Wiele
- Driving Strategic Change at Saab AB: The Use of New Control Practices
- Erik Jannesson
- Lean Management in Small and Medium Enterprises
- Ganesh Mahadevan and Kalyana C. Chejarla
- The Role of Values in Family Business
- Laura Hougaz
- Tools for Insights: EUT
- N. K. Singh
- Project Requirements and Objectives
- Philip Bauer
- “Cloud Matching Promotes Trade Investment”: The Breeding Road of Jutong Talent Network
- Wenqi Duan, Xiaohui Dai, Wenting Ding and Zhifang Yu
- LTE Case Studies Overview
- Peter Curwen and Jason Whalley
- Statistical Analysis of Latecomers’ Innovations in Times of Crisis
- Javier Papa
- The Purchasing Organisation
- Ulrich Weigel and Marco Ruecker
- Motivation: The Desire to Innovate
- Rupert A. Brandmeier and Florian Rupp
- Fundamental Elements of the Strategy Concept
- Xiu-bao Yu
- PricingPricing as Part of Corporate Strategy
- Marc Helmold
- Implications of Precision Medicine on Marketing and Sales Strategies
- Kristian Koch
- Process Improvement Methods
- Martin Hofmann
- CSR in Procurement
- Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
- Taste, Product Preferences, and the Future of Shopping
- Diana Derval
- Product Definition Team
- Gabriel Steinhardt
- Personal Balanced Scorecard
- Hubert Rampersad and Saleh Hussain
- Capabilities
- Eric Viardot
- Digintelligence Growth Based on Commercial Operating Systems
- Ye Tian
- Opportunities Are Everywhere… and if There Aren’t, Create Them!
- George Vekinis
- Process Thinking
- Nick Shannon and Bruno Frischherz
- Cryptocurrencies
- Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
- Revisiting the Business Model Canvas as a Common Language
- Claude Diderich
- Learning from Peers
- Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
- Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design
- Gesa Lischka, Steffen Schmidt and Jonathan T. Mall
- Executive Ownershift
- Dan Norenberg
- Smart Global Talent Management: A Promising Hybrid
- Charles M. Vance, Vlad Vaiman, Ana Cosic, Mursal Abedi and Raquel Sena
- Simple Moving Averages (SMA)
- Don K. Mak
- Quality Overview
- Timothy Adesanya Ibidapo
- Work Factors That Inhibit Doing Leadership
- Gilbert W. Fairholm
- The Productivity Ratio
- Kenneth Moore
- Crisis: A Philosophical Insight
- Aive Pevkur
- Multinationals Strategies and Governance
- Ebimo Amungo
- Value Stream Maps
- Thomas Pyzdek