Management for Professionals

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Implications of Precision Medicine on Marketing and Sales Strategies: Kristian Koch
PricingPricing as Part of Corporate Strategy: Marc Helmold
The Productivity Ratio: Kenneth Moore
Multinationals Strategies and Governance: Ebimo Amungo
Crisis: A Philosophical Insight: Aive Pevkur
Work Factors That Inhibit Doing Leadership: Gilbert W. Fairholm
Value Stream Maps: Thomas Pyzdek
Israeli Start-Ups and Ecosystem: Roy S. Melzer
Cryptocurrencies: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Fundamental Elements of the Strategy Concept: Xiu-bao Yu
Step 2: Specifying the Ideal Target Segment: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Understanding Leadership Dimension: Aristide Aartsengel and Selahattin Kurtoglu
What Makes Integrated Business Planning: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Reputation: A Sociological View: Stephan Voswinkel
Focus on ROE (Return on Empathy) to Increase ROI: Mark Ingwer and Andrea Rowden
Realizing the Highest Value of Investments in Talent Management: Mariëlle Sonnenberg and Vera Zijderveld
Waste and Value-Added: Marc Helmold
Communities of Practice for Effective Knowledge Management Strategy: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Competencies and Criteria for Successful Negotiations: Marc Helmold
Digitally Enhanced Life Cycle Management for a Blockbuster Prescription Drug: Matthias Mahn and Henning Witt
Complementary Forms of Conflict Management: Stephan Proksch
Civil Support Team Decontamination Operations: Michael Madigan
Africa as a Future Market: Economic and Industry Prospects for the Continent: Michael Böhmer
Rebalancing the Economy: The 12th Five-Year Plan: Henk R. Randau and Olga Medinskaya
Riding a Ghost Train: “What Happens If ‘Nothing’ Happens?”: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
High Fidelity Data: Fady A. Harfoush
Change Management as the Trigger for New Work: Marc Helmold
Commonalities and Differences of the Large Emerging Markets: Niklas Schaffmeister
American Online: Time Warner Merger and Other Restructuring: B. Rajesh Kumar
Making Decisions: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Painting the Relevant Organisation: Alf Westelius and Johnny Lind
How Place Branding Can Contribute to a Better World: Florian Kaefer
Identity, Segmentation, and Positioning: Pierre Mora
Infrastructure Financing Instruments: B Rajesh Kumar
Understanding Demand and Elasticity: Louis-Philippe Kerkhove
The Cartography of Narrative Organizations: Christine Erlach and Michael Müller
Virtuality and Virtual Organizations – The Conceptual Edifice: Sandhya Shekhar
The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms!: Uwe G. Seebacher
Service Strategy: Philipp Osterrieder and Thomas Friedli
A Framework for Production Control Systems: Yacob Khojasteh
Monitoring: We Need Meaningful Data: Hermut Kormann and Birgit Suberg
Defining & Exploring the US Market: Ralf Drews and Melissa Lamson
Thinking Tri-laterally About Business Processes, Services and Business Models: An Innovation Perspective: Richard J. Welke
Strategy Blueprint: Angel Gavieiro Besteiro
Two Primary Reasons to Speed Up Digital Transformation: Xiaodong Ma
Direct Business: Manuel C. Solbach
Confidential Information as Business Secret: Graham Bell, Pierre Ollivier, Philippe Simon and Ferzana Haq
Upping the Ante: Enhancing Deal Value: Joseph Joy
Decision and Forecast: The Cassandra Paradox: Christoph E. Mandl
Rationality of the AHP Method: Nolberto Munier and Eloy Hontoria