Management for Professionals

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Israeli Start-Ups and Ecosystem: Roy S. Melzer
Fundamental Elements of the Strategy Concept: Xiu-bao Yu
Other Process Models: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design: Gesa Lischka, Steffen Schmidt and Jonathan T. Mall
Executive Ownershift: Dan Norenberg
Smart Global Talent Management: A Promising Hybrid: Charles M. Vance, Vlad Vaiman, Ana Cosic, Mursal Abedi and Raquel Sena
Cryptocurrencies: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
What Makes Integrated Business Planning: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Rebalancing the Economy: The 12th Five-Year Plan: Henk R. Randau and Olga Medinskaya
The Cartography of Narrative Organizations: Christine Erlach and Michael Müller
Focus on ROE (Return on Empathy) to Increase ROI: Mark Ingwer and Andrea Rowden
Reputation: A Sociological View: Stephan Voswinkel
Thinking Tri-laterally About Business Processes, Services and Business Models: An Innovation Perspective: Richard J. Welke
High Fidelity Data: Fady A. Harfoush
Understanding Demand and Elasticity: Louis-Philippe Kerkhove
Riding a Ghost Train: “What Happens If ‘Nothing’ Happens?”: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Direct Business: Manuel C. Solbach
Confidential Information as Business Secret: Graham Bell, Pierre Ollivier, Philippe Simon and Ferzana Haq
Virtuality and Virtual Organizations – The Conceptual Edifice: Sandhya Shekhar
The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms!: Uwe G. Seebacher
Service Strategy: Philipp Osterrieder and Thomas Friedli
Step 2: Specifying the Ideal Target Segment: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Understanding Leadership Dimension: Aristide Aartsengel and Selahattin Kurtoglu
Making Decisions: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Commonalities and Differences of the Large Emerging Markets: Niklas Schaffmeister
Painting the Relevant Organisation: Alf Westelius and Johnny Lind
Change Management as the Trigger for New Work: Marc Helmold
American Online: Time Warner Merger and Other Restructuring: B. Rajesh Kumar
A Framework for Production Control Systems: Yacob Khojasteh
Monitoring: We Need Meaningful Data: Hermut Kormann and Birgit Suberg
How Place Branding Can Contribute to a Better World: Florian Kaefer
Identity, Segmentation, and Positioning: Pierre Mora
Decision and Forecast: The Cassandra Paradox: Christoph E. Mandl
Upping the Ante: Enhancing Deal Value: Joseph Joy
Defining & Exploring the US Market: Ralf Drews and Melissa Lamson
Rationality of the AHP Method: Nolberto Munier and Eloy Hontoria
University Direction Case: Mehtap Aldogan Eklund
Lessons from Muhammad Yunus and the Grameen Bank: Leading Long-Term Organizational Change Successfully: Katharine Esty
Africa as a Future Market: Economic and Industry Prospects for the Continent: Michael Böhmer
Civil Support Team Decontamination Operations: Michael Madigan
Strategy Blueprint: Angel Gavieiro Besteiro
Communities of Practice for Effective Knowledge Management Strategy: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Complementary Forms of Conflict Management: Stephan Proksch
Waste and Value-Added: Marc Helmold
Competencies and Criteria for Successful Negotiations: Marc Helmold
Digitally Enhanced Life Cycle Management for a Blockbuster Prescription Drug: Matthias Mahn and Henning Witt
Infrastructure Financing Instruments: B Rajesh Kumar
Two Primary Reasons to Speed Up Digital Transformation: Xiaodong Ma
Realizing the Highest Value of Investments in Talent Management: Mariëlle Sonnenberg and Vera Zijderveld
Servant Leadership and Change: A Review of the Literature: Gary Roberts