Management for Professionals

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Implications of Precision Medicine on Marketing and Sales Strategies: Kristian Koch
PricingPricing as Part of Corporate Strategy: Marc Helmold
Taste, Product Preferences, and the Future of Shopping: Diana Derval
Other Process Models: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Israeli Start-Ups and Ecosystem: Roy S. Melzer
Value Stream Maps: Thomas Pyzdek
The Data-Driven Project Manager: Mario Vanhoucke
Revisiting the Business Model Canvas as a Common Language: Claude Diderich
Learning from Peers: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Simple Moving Averages (SMA): Don K. Mak
The Productivity Ratio: Kenneth Moore
Crisis: A Philosophical Insight: Aive Pevkur
Multinationals Strategies and Governance: Ebimo Amungo
Work Factors That Inhibit Doing Leadership: Gilbert W. Fairholm
Thinking Tri-laterally About Business Processes, Services and Business Models: An Innovation Perspective: Richard J. Welke
Identity, Segmentation, and Positioning: Pierre Mora
How Place Branding Can Contribute to a Better World: Florian Kaefer
Virtuality and Virtual Organizations – The Conceptual Edifice: Sandhya Shekhar
The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms!: Uwe G. Seebacher
Service Strategy: Philipp Osterrieder and Thomas Friedli
Rationality of the AHP Method: Nolberto Munier and Eloy Hontoria
Lessons from Muhammad Yunus and the Grameen Bank: Leading Long-Term Organizational Change Successfully: Katharine Esty
University Direction Case: Mehtap Aldogan Eklund
Two Primary Reasons to Speed Up Digital Transformation: Xiaodong Ma
What Makes Integrated Business Planning: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Direct Business: Manuel C. Solbach
Confidential Information as Business Secret: Graham Bell, Pierre Ollivier, Philippe Simon and Ferzana Haq
Focus on ROE (Return on Empathy) to Increase ROI: Mark Ingwer and Andrea Rowden
Reputation: A Sociological View: Stephan Voswinkel
Africa as a Future Market: Economic and Industry Prospects for the Continent: Michael Böhmer
Civil Support Team Decontamination Operations: Michael Madigan
High Fidelity Data: Fady A. Harfoush
Rebalancing the Economy: The 12th Five-Year Plan: Henk R. Randau and Olga Medinskaya
Change Management as the Trigger for New Work: Marc Helmold
American Online: Time Warner Merger and Other Restructuring: B. Rajesh Kumar
Painting the Relevant Organisation: Alf Westelius and Johnny Lind
Making Decisions: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Commonalities and Differences of the Large Emerging Markets: Niklas Schaffmeister
Defining & Exploring the US Market: Ralf Drews and Melissa Lamson
The Cartography of Narrative Organizations: Christine Erlach and Michael Müller
Infrastructure Financing Instruments: B Rajesh Kumar
Waste and Value-Added: Marc Helmold
Complementary Forms of Conflict Management: Stephan Proksch
Competencies and Criteria for Successful Negotiations: Marc Helmold
Digitally Enhanced Life Cycle Management for a Blockbuster Prescription Drug: Matthias Mahn and Henning Witt
Communities of Practice for Effective Knowledge Management Strategy: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Riding a Ghost Train: “What Happens If ‘Nothing’ Happens?”: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Understanding Leadership Dimension: Aristide Aartsengel and Selahattin Kurtoglu
Step 2: Specifying the Ideal Target Segment: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Understanding Demand and Elasticity: Louis-Philippe Kerkhove