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Management for Professionals

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The Development of Chinese Management Thoughts
Haibo Hu
Sensitivities
Martin Auer
Building a Solid Foundation: The Four Cornerstones of Quality Management
Stephan Kasulke and Jasmin Bensch
Failure in Innovation: Is There Such a Thing?
Bettina Stamm
Overview of the Book
Christiane Prange
Historical Information and Lessons Learned in Project Management
Antonio Bassi
The Theoretical Framework of CRM
Federico Rajola
Agenda Setting: Clarifying the Strategic Situation and the Challenges
Hermut Kormann and Birgit Suberg
How to Approach Reputation
Kerstin Liehr-Gobbers and Christopher Storck
Identifying Profitable Markets
Diana Derval
Protection Strategies
Oliver Gassmann, Martin A. Bader and Mark James Thompson
Value Creation in Platforms
R. Srinivasan
Customers: The Focus of the Sales Strategy
Christian Homburg, Heiko Schäfer and Janna Schneider
Banks Caught Between Regulation, Technical Progress, and Profitability
Martin Blessing and Tobias Bange
Are You Connected: CIO, Architect, and Auditor?
Roger Gutbrod and Christian Wiele
Driving Strategic Change at Saab AB: The Use of New Control Practices
Erik Jannesson
Lean Management in Small and Medium Enterprises
Ganesh Mahadevan and Kalyana C. Chejarla
The Role of Values in Family Business
Laura Hougaz
Tools for Insights: EUT
N. K. Singh
Project Requirements and Objectives
Philip Bauer
“Cloud Matching Promotes Trade Investment”: The Breeding Road of Jutong Talent Network
Wenqi Duan, Xiaohui Dai, Wenting Ding and Zhifang Yu
LTE Case Studies Overview
Peter Curwen and Jason Whalley
Statistical Analysis of Latecomers’ Innovations in Times of Crisis
Javier Papa
The Purchasing Organisation
Ulrich Weigel and Marco Ruecker
Motivation: The Desire to Innovate
Rupert A. Brandmeier and Florian Rupp
Fundamental Elements of the Strategy Concept
Xiu-bao Yu
PricingPricing as Part of Corporate Strategy
Marc Helmold
Implications of Precision Medicine on Marketing and Sales Strategies
Kristian Koch
Process Improvement Methods
Martin Hofmann
CSR in Procurement
Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Taste, Product Preferences, and the Future of Shopping
Diana Derval
Product Definition Team
Gabriel Steinhardt
Personal Balanced Scorecard
Hubert Rampersad and Saleh Hussain
Capabilities
Eric Viardot
Digintelligence Growth Based on Commercial Operating Systems
Ye Tian
Opportunities Are Everywhere… and if There Aren’t, Create Them!
George Vekinis
Process Thinking
Nick Shannon and Bruno Frischherz
Cryptocurrencies
Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Revisiting the Business Model Canvas as a Common Language
Claude Diderich
Learning from Peers
Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design
Gesa Lischka, Steffen Schmidt and Jonathan T. Mall
Executive Ownershift
Dan Norenberg
Smart Global Talent Management: A Promising Hybrid
Charles M. Vance, Vlad Vaiman, Ana Cosic, Mursal Abedi and Raquel Sena
Simple Moving Averages (SMA)
Don K. Mak
Quality Overview
Timothy Adesanya Ibidapo
Work Factors That Inhibit Doing Leadership
Gilbert W. Fairholm
The Productivity Ratio
Kenneth Moore
Crisis: A Philosophical Insight
Aive Pevkur
Multinationals Strategies and Governance
Ebimo Amungo
Value Stream Maps
Thomas Pyzdek
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