Identifying Profitable Markets

Diana Derval
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Diana Derval: DervalResearch

Chapter 2 in Designing Luxury Brands, 2018, pp 27-50 from Springer

Abstract: Abstract In this chapter, we investigate the neuroscience behind status-seeking, the sense of motion, and the different reactions towards luxury from one country to another, with the Moncler, Stella McCartney, and Yacht case. We will use the Benefits framework to predict and address luxury shoppers’ most hidden demands.

Keywords: Luxury Shops; Benefit Framework; Ultra High Net Worth Individuals (UHNWIs); Luxury Features; fashionFashion (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-71557-5_2

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DOI: 10.1007/978-3-319-71557-5_2

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