Designing Luxury Brands

Diana Derval ()
Additional contact information
Diana Derval: DervalResearch

in Management for Professionals from Springer

Date: 2018
ISBN: 978-3-319-71557-5
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch 1 Understanding Luxury Shoppers

Diana Derval

Ch 2 Identifying Profitable Markets

Diana Derval

Ch 3 Finding the Right Positioning

Diana Derval

Ch 4 Designing Luxury Brands

Diana Derval

Ch 5 Expanding Luxury Brands Internationally

Diana Derval

Ch 6 Building Iconic Brands

Diana Derval

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-319-71557-5

Ordering information: This item can be ordered from
http://www.springer.com/9783319715575

DOI: 10.1007/978-3-319-71557-5

Access Statistics for this book

More books in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().