Designing Luxury Brands

Diana Derval
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Diana Derval: DervalResearch

Chapter 4 in Designing Luxury Brands, 2018, pp 77-104 from Springer

Abstract: Abstract In this chapter, inspired by the Swarovski and Louboutin cases, we analyze the role of shiny in luxury and in the mate selection process, and unveil the magnetic sense. We learn how to design unique and appealing luxury items using the Brands codes.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-71557-5_4

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DOI: 10.1007/978-3-319-71557-5_4

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