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Christiane Prange ()
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Christiane Prange: Tongji University

A chapter in Market Entry in China, 2016, pp 27-33 from Springer

Abstract: Abstract The following case studies in this book deal with different industry sectors, which are very attractive for foreign companies. Case studies highlight a particular market entry or market development scenario and show how companies tackled specific challenges. Each case starts with a case synopsis to introduce the reader to the problem. Several questions, tools, and overall themes help to prepare for case analysis and better understanding. Cases can be used to acquire in-depth knowledge on industries and companies as well as to discuss with interested people.

Keywords: Market Entry; Chinese Market; Chinese Consumer; Luxury Brand; Luxury Product (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-29139-0_4

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DOI: 10.1007/978-3-319-29139-0_4

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