Characteristics of Digital Pricing

Frank Frohmann

Chapter 2 in Digital Pricing, 2023, pp 27-47 from Springer

Abstract: Abstract Information goods (software, online content, digital services, etc.) are subject to different economic rules than products and personal services. The characteristics and framework conditions of digital offerings are of great importance for pricing. They must be taken into account when defining the pricing strategy and designing price structures. The strongest overall effect of digitization on pricing is a significant increase in price and value transparency.

Date: 2023
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DOI: 10.1007/978-3-031-24591-6_2

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