Digital Pricing

Frank Frohmann ()

in Management for Professionals from Springer

Date: 2023
ISBN: 978-3-031-24591-6
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Chapters in this book:

Ch 1 Basics of Price Management

Frank Frohmann

Ch 2 Characteristics of Digital Pricing

Frank Frohmann

Ch 3 Business Models

Frank Frohmann

Ch 4 Revenue Models

Frank Frohmann

Ch 5 Pricing Process Part 1: Analysis

Frank Frohmann

Ch 6 Pricing Process Part 2: Strategy

Frank Frohmann

Ch 7 Pricing Process Part 3: Structure (3a: Price Differentiation)

Frank Frohmann

Ch 8 Pricing Process Part 3: Structure (3b: Price Models)

Frank Frohmann

Ch 9 Pricing Process Part 3: Structure (3c: Price Optimization)

Frank Frohmann

Ch 10 Pricing Process Part 3: Structure (3d: Portfolio Pricing)

Frank Frohmann

Ch 11 Pricing Process Part 4: Implementation

Frank Frohmann

Ch 12 Pricing Process Part 5: Monitoring

Frank Frohmann

Ch 13 Pricing Process and Pricing Psychology

Frank Frohmann

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DOI: 10.1007/978-3-031-24591-6

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