Management for Professionals

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Legal and Tax Aspects of Divestitures: Joseph Joy
Running a Business in India: Anurag K. Agarwal
Chops: The Chinese Form of Signature: Henk R. Randau and Olga Medinskaya
Wrap Up: Radu Atanasiu
Commodities and Customer Loyalty: Squaring of the Circle?: Peter Billen, Tilmann Raff and Craig Thorrold
Sustainability Management: Tracy Dathe, Volker Müller and Marc Helmold
Case 24 Enstar Group: B. Rajesh Kumar
Supply Chain Management and Distribution Channels: Marc Helmold
Negotiation Management Tools: Marc Helmold
From the Peak to the Mire, How Should the Straggling TuNiu Break Through?: Wenze Huang and Yulin Zhang
Reflecting on Dialectical Thought Patterns: Nick Shannon and Bruno Frischherz
Project Management: Thomas Pyzdek
Becoming Faster and More Direct: Telco Carrier Product Management Turns Towards Customers, Partners and Colleagues: Thomas Heilen
Conclusion: Aristide Aartsengel and Selahattin Kurtoglu
Towards Sustainable Aviation: Implications for Practice: Adrian Müller, Alexander Stauch, Judith L. Walls and Andreas Wittmer
Managing the Digital Transformation: Ten Guidelines for Communications Professionals: Joachim Klewes, Dirk Popp and Manuela Rost-Hein
5G+ Smart Education: Pengfei Sun
Ludic Leadership: The Counter-Intuitive Case for Playing Games in the Life Science Industry: Avo Schönbohm and Jan-Henrik Walter
Protection of Innovation: Roman Boutellier and Mareike Heinzen
Sports Sponsorship Contracts: André-M. Szesny
Driving Against the Tide: The Case of Tesla Motors: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Case Study: Storytelling for Urban Development in Bad Bergzabern: Karin Thier
Transferring Innovation from Science and Research: Björn Froese
Information, Communication and Documentation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Case 17: One World Trade Center: B Rajesh Kumar
Kiss the Documents! How the City of Ghent Digitizes Its Service Processes: Amy Looy and Sabine Rotthier
Organizational Culture Models: Dominik Maximini
Negotiations in QM: Marc Helmold
Leading with the Spiritual Rule: Collectively Navigating Toward a Morally Sound Future: Joan Marques
How Millennials and Post-millennials Are Reshaping Luxury: Wided Batat
Negotiation: How to Make Deals in China: Henk R. Randau and Olga Medinskaya
Bar Brothers’ Fishery in India: Nirmal Kumar Patra and Suresh Babu
Path Dependence: Segregation, Increasing Returns, Success to the Successful: Christoph E. Mandl
Guide to Outsourcing in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Enabling Data-Based Applications in Manufacturing: Paul Buess
Project Risk Management: Stefano Tonchia
Comparison of Plans and Targets to Actuals: Lukas Rieder and Raef Lawson
Artificial Projects: Mario Vanhoucke
Integrated Reputation Analysis at Daimler: Sabine A. Einwiller and Michael M. Kuhn
Negotiations in the Global Economy: Jan Pieper
Viewing Human–Machine Interaction from a Developmental Perspective: Stepping Up to the Humane Organization: Jan De Visch and Otto Laske
The Role of IT Systems in the Strategy Process: The Case of Electrolux: Fredrik Nilsson and Jan Lindvall
Reinventing the Wheel! The Witten Model of Family Strategy Development: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
The Last Frontier: Room Attribute Pricing and Inventory Control: Ben Vinod
Managing Content in a Platform Economy: Copyright-Based Approaches to User-Generated-Content: Clemens Appl and Philipp Homar
Dr. João Freire on Place Branding in Portugal and the Middle East: Florian Kaefer
Account-Based Marketing with CRM and Marketing Automation: Klaus Heinzelbecker
Tragedy of the Commons: There Ain’t no Such Thing as a Free Lunch: Christoph E. Mandl
To Brand or Not to Brand: An Introduction to B2B Branding: Kirsten Juliet Ives and Vera Müllner
Renewable Energy in the Marketing of Tourism Companies: Susanne Gervers