Management for Professionals

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Social Capital: Richard Thomas Watson and Saji K. Mathew
Coca-Cola in China: Will Their Brands Survive in This Challenging Market?: Patricia Schnitger
The Zurich Model of Customer-Centricity: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
How Does a CTO/CIO Control Digital Transformation?: Xiaodong Ma
Step 6: Profiling Segments: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Custom Method to Forecast Seasonal Products: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Sense of Smell, Biomarkers, and the Future of Health: Diana Derval
How RAPS Spiced Up the German Butcher’s Trade: Karsten Glismann, Jan Jöhnk, Wolfgang Kratsch, Niclas Nüske and Fabian Schmied
Teaching Note for the Case of Person and Job Matching in the Newly Established Department of a New Energy Power Company: Jingzhao Yang and Jing Wu
Jeremy Tamanini on Dubai, the Green Economy and Country Reputation: Florian Kaefer
Outsourcing Negotiations: Brian Terry and Marc Helmold
How to Manage Reputation: Kerstin Liehr-Gobbers and Christopher Storck
Information Asymmetry: When Markets Fail: Christoph E. Mandl
The Display Side of the Organization: Christian Toulali, Martin Kupiek and Rupert A. Brandmeier
Global Talent Management in Knowledge Intensive Firms in Europe and India: Vijay Pereira and Rita Fontinha
Balanced growth through local entrepreneurship: The Komba coffee project in southern Tanzania: Felix Meissner and Xaver Kazimoto Komba
Organisation Development in the Point of Intersection of Competencies and Performance Potentials: Gyöngyi Major
The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area: Ani Matei and Carmen Săvulescu
Case 16: Three Gorges Dam—The World’s Largest Hydroelectric Plant: B Rajesh Kumar
Actavis-Allergan Merger Deal: B. Rajesh Kumar
Agile Project Management: Philip Bauer
Digital Platforms as Drivers of Innovation: Philip Meier
New Work and Its Impact on Public Procurement and Global Supply Chains: Marc Helmold
Case 24 Enstar Group: B. Rajesh Kumar
Negotiation Management Tools: Marc Helmold
Chops: The Chinese Form of Signature: Henk R. Randau and Olga Medinskaya
Wrap Up: Radu Atanasiu
Supply Chain Management and Distribution Channels: Marc Helmold
Running a Business in India: Anurag K. Agarwal
SKF: Rotating Equipment Performance, a Shift in Perspective—From Transactions to Outcomes: Philipp Schmid
Execute and Evolve the Flowing Stream: Professor Sushil
Systems Thinking Cultural Context to Support Sys HRM: Regina Tendayi and Larry M. Starr
Sustainability Management: Tracy Dathe, Volker Müller and Marc Helmold
Recapitulation and Application of “The Process Tangram”: Chitra Sharma
Challenges in Malaysian’s Sustainability Efforts: The Role of Traceability in the Food Industry: Sam Sarpong, Ali Saleh Ahmed Alarussi and Faizah Shahudin
Conclusion Summary: Xuejing Ma
Project Management: Thomas Pyzdek
From the Peak to the Mire, How Should the Straggling TuNiu Break Through?: Wenze Huang and Yulin Zhang
Reflecting on Dialectical Thought Patterns: Nick Shannon and Bruno Frischherz
Private Cloud Infrastructures for SAP: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Legal and Tax Aspects of Divestitures: Joseph Joy
Symbolic Capital: Richard Thomas Watson
Commodities and Customer Loyalty: Squaring of the Circle?: Peter Billen, Tilmann Raff and Craig Thorrold
Do You Know the Risk?: Roger Gutbrod and Christian Wiele
Port Knowledge Risk Management: Morrison Handley-Schachler
Mastering Variance in Assemblies: The Fendt Assembly System and Matrix Assembly: Peter Bebersdorf and Arnd Huchzermeier
Growing into the Leadership Task: Michael Alznauer
Information, Communication and Documentation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Negotiation: How to Make Deals in China: Henk R. Randau and Olga Medinskaya
Leading with the Spiritual Rule: Collectively Navigating Toward a Morally Sound Future: Joan Marques