Management for Professionals
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- Introduction
- Martin Auer
- Characteristics of the Concept of Customer Value Management
- Tymoteusz Doligalski
- Complaint Management in a Customer-Oriented Firm
- Bernd Stauss and Wolfgang Seidel
- Anticipating the Future: Strategic Scenarios for Telco Markets and Initial Recommendations for Operators
- Peter Krüssel and Friederike Göbel
- The Elephant
- Gregory Usher
- Best-in-Class Negotiations in the International Context
- Marc Helmold
- The Difference between Goal, Strategy, Tactics and Execution
- Matthias Kolbusa
- Performance Management (PM) Over the Entire Value Chain
- Marc Helmold and Warda Samara
- Turning Collections into Philanthropic Opportunities
- Alessia Zorloni and Magnus Resch
- Overview
- George P. Moschis
- Anatomy of Positive Leadership: Authentic, Principled and Service Oriented
- Satinder Dhiman
- Entering the Network Economy
- Wingsun Li
- Driving Growth and Profit with Solution Business
- Kaj Storbacka and Risto Pennanen
- GTEC Service, Consulting, and Training
- Karlheinz Zuerl
- Gaining Sustainable Competitive Advantage
- Sathit Parniangtong
- Introduction
- Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
- System Science
- Hao Zhang
- An Overview
- Albert Liao
- Management Challenges in Dynamic Business Environments
- Bernd Heesen
- Preparing for the New Reality
- Daniel Fasnacht
- Performance Management as Part of the Corporate Strategy
- Marc Helmold
- Drivers and Trends
- Stefan Heissner
- What Is Data and Analytics Strategy
- Prakash Sah
- There’s More to Murphy; Virtual Reality in the Construction Sector
- Gareth Riding
- Introduction: Rationale, Motivation and Innovation Necessity in Small and Medium-Sized Enterprises
- Marc Vathauer
- International Corporations and Taxes
- Gio Wiederhold
- Researchers and Entrepreneurship
- George Vekinis
- 5G Drives New Developments in Global Digital Transformation
- Pengfei Sun
- Introduction
- Hartmut Stadtler and Christopher Haub
- Introduction
- Arun Kohli
- Strategic Management Control in Theory and Practice
- Fredrik Nilsson, Carl-Johan Petri and Alf Westelius
- Introduction
- Federico Rajola
- Introduction to the Concept of Social Proof in Social Media Marketing
- Zeeshan Majeed Nadroo, Adil Zahoor, Kumar Rohit, Qazi Saima Syed, Yashti Vyas and Shees Majid Shaikh
- Introduction
- Peter Bebersdorf and Arnd Huchzermeier
- The World Is Changing
- Annika Steiber and Sverker Alänge
- Fundamentals of Sports Economics and Sports Management
- Stefan Walzel
- Sustainable Aviation: An Introduction
- Adrian Müller, Judith L. Walls and Andreas Wittmer
- CSR as Part of the Corporate Strategy
- Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
- Introduction
- Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
- Background and the Necessity to Build a Digital Business Leadership
- Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
- Introduction
- Martha A. Gephart and Victoria J. Marsick
- The Rise of a New Business Function: Customer Success (Management)
- Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
- Understanding China’s Real Estate Markets: A Brief Introduction
- Bing Wang and Tobias Just
- Introduction: What This Book Is About and Why We Wrote It
- C.-Andreas Dalluege and John Stephen Gary Wells
- Introduction
- Bernd X. Weis
- A Buzzing Prologue
- Orestis Georgiou, Mykola Maksymenko and Stephen Russo
- Introduction
- Yacob Khojasteh
- Digital Transformation and the Challenges for Organizational Communications: An Introduction
- Joachim Klewes, Dirk Popp and Manuela Rost-Hein
- Understanding China’s Real Estate Markets: A Brief Introduction
- Bing Wang and Tobias Just
- Introduction
- Malte Ackermann
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