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Management for Professionals

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Introduction to Quality
Timothy Adesanya Ibidapo
Marketing in the Aeronautics Industry
Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Introduction to Digitalization Cases Vol. 2: Mastering Digital Transformation for Global Business
Nils Urbach, Maximilian Röglinger, Rose Alinda Alias, Karlheinz Kautz, Carol Saunders and Martin Wiener
Mergers and Acquisitions
B. Rajesh Kumar
Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform
Ziyi Zhao, Zhijing Niu and Yulu Yan
Case: The Renewed Case Seminar
Andreas Biagosch
Neuroleadership: The Backdrop
Argang Ghadiri, Andreas Habermacher and Theo Peters
How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study
Kathleen Schröter and Angus Cameron
Introduction
Lutz Rosenstiel, Monika Wastian, Isabell Braumandl and Michael A. West
Preface: Global Perspectives and Disciplinary Angles in Understanding the Automotive Aftermarket
Maria Elo and Fotios Katsardis
Introduction
Georg Michalik
The Need to Change Changes the Way We Work
David Miller
Introduction
Sanjay Mohapatra and Laxmikant Lokhande
Leadership in the Twenty-First Century Leadership in the Crisis?
Daniel F. Pinnow
Extreme Trust: The Competitive Necessity of Proactive Trustworthiness
Don Peppers and Martha Rogers
Introduction
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Book Reference Terms, Definitions, and Cases
Graham Bell, Ferzana Haq, Victor De Leon, Pierre Ollivier, Sylvain Roy and Philippe Simon
The Battle for Attention
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
An Introduction to Personal Branding
Talaya Waller
Analysis of the Management Consulting Industry
Jeremy David Curuksu
A Different Way of Thinking About HRM
Regina Tendayi and Larry M. Starr
Theoretical Background: Introduction to Social Marketing
Helena M. Alves and M. Mercedes Galan-Ladero
Open Innovation and Intellectual Capital
Clifford M. Gross
Introduction: Globalization and the Opening of New Markets
Thomas Bieger, Christoph Franz and Andreas Herrmann
Introduction
Gilbert W. Fairholm
Cracks in the Leader’s Ship
Dan Norenberg
Business Transformation and Project Management
Marc Helmold
Enterprise Governance of IT, Alignment and Value
Steven Haes and Wim Grembergen
Introduction: Foresight and Strategy in Asia Pacific Business
Luke Laan and Janson Yap
The Case for Culture in Expansion Strategy
Ralf Drews and Melissa Lamson
The Modern Lean Enterprise
Alexander Tsigkas
Introduction to Credit Risk and Capital Management Frameworks
Colin Chen
Transaction Cost
Chihiro Suematsu
Introduction to Hotel Revenue Management
Ben Vinod
Digital Enablers
Vijay Kumar
Introduction: What Goes Wrong in Our Understanding of the Strategy Concept?
Xiu-bao Yu
Introduction to the Book, Its Aim, and Content
Susanne Durst and Thomas Henschel
Managing Shari’ah-Compliant Businesses to Create Sustainable Value
Ezlika M. Ghazali, Dilip S. Mutum, Mamunur Rashid and Jashim Uddin Ahmed
Introduction: Dynastic Business Families and the “Big Family Management” Research Project
Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
Introduction
Čedomir Nestorović
Introduction
Paul Vanderbroeck
Introduction
Sandhya Shekhar
Introduction
Gilad Issar and Liat Ramati Navon
Introduction
Douglas Walker
Introduction
Christoph Karrer
Introduction
Javier Papa
Introduction
Christoph Fuchs and Franziska J. Golenhofen
Why Development?
N. K. Singh
A New Approach and Model for Organisational Governance
Bharat Vagadia
Assessing the Added Value of Human Resource Management Practices
Maike Andresen
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