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Management for Professionals

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An Introduction to Sports Entrepreneurship
Vanessa Ratten
Marketing Strategy: A Global Discipline
Bodo B. Schlegelmilch
Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading
Diana Derval
Motivation
Claudio Franzetti
Frameworks for Business Process Management: A Taxonomy for Business Process Management Cases
Jan Brocke and Jan Mendling
Lean Management: Introduction
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Clouds Demystified
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Complaint Management in a Customer-Oriented Firm
Bernd Stauss and Wolfgang Seidel
Performance Management (PM) Over the Entire Value Chain
Marc Helmold and Warda Samara
Best-in-Class Negotiations in the International Context
Marc Helmold
Anticipating the Future: Strategic Scenarios for Telco Markets and Initial Recommendations for Operators
Peter Krüssel and Friederike Göbel
Characteristics of the Concept of Customer Value Management
Tymoteusz Doligalski
The Elephant
Gregory Usher
The Difference between Goal, Strategy, Tactics and Execution
Matthias Kolbusa
Introduction to Knowledge Management
Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Recognising and Resolving Conflicts
Stephan Proksch
An Introduction to Travel Intermediaries
Ben Vinod
Introduction to Digitalization Cases: How Organizations Rethink Their Business for the Digital Age
Nils Urbach and Maximilian Röglinger
People Analytics—Making a Difference to Business
Rahul Ghatak
Total Revenue Management (TRM)Total revenue management (TRM)
Marc Helmold
“Always on and Always in Touch”: The New Buying Behaviour
Gerrit Heinemann and Christian Gaiser
Service Parts Planning Overview
Jörg Thomas Dickersbach and Michael F. Passon
Introduction
Jim Austin, Judith Bentkover and Laurence Chait
What Is Negotiation?
Kim Cheng Patrick Low
Introduction to Supply Chain Risk Management (SCRM)
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Erratum to: Sustainable Fashion
Sarah Margaretha Jastram and Anna-Maria Schneider
Challenges in a VUCA World
Bernd Heesen
ERP as a Business Enabler
K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Foundations of Systematic Innovation
Rupert A. Brandmeier and Florian Rupp
Introduction to Business Excellence
Flevy Lasrado
How to Increase the Success of Innovative Start-Ups with Intellectual Property: An Introductory Overview
Sevim Süzeroğlu-Melchiors and Martin A. Bader
Technology
Peter Curwen and Jason Whalley
Basics of Price Management
Frank Frohmann
Fundamentals of Intellectual Property Rights
Oliver Gassmann, Martin A. Bader and Mark James Thompson
Introduction to Credit Risk and Capital Management Frameworks
Colin Chen
Transaction Cost
Chihiro Suematsu
Supply Management in China
Marc Helmold and Brian Terry
Introduction
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Danial Schäfczuk
Introduction
Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
The Origins
Daniel Huber, Heiner Kaufmann and Martin Steinmann
Introduction
Annika Steiber
Certification Path, Projects, and Course Concept
Reiner Hutwelker
Principles of Modern Purchasing
Ulrich Weigel and Marco Ruecker
Introduction to Intelligence Studies in Business
Klaus Solberg Söilen
Introduction
Chitra Sharma
Introduction: Performance Culture and Organizational Effectiveness
Anthony L. Barth and Wiaan Beer
Introduction
Ferri Abolhassan
The Narrative Approach to Transforming Organizations
Jacques Chlopczyk and Christine Erlach
Introduction
Martin Hilb
Software for People: A Paradigm Change in the Software Industry
Alexander Maedche, Achim Botzenhardt and Ludwig Neer
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