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Management for Professionals

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Introduction
Thomas Friedli, Andreas Mundt and Stefan Thomas
Enterprise Governance of IT, Alignment, and Value
Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Innovation Management for Artificial Intelligence
Patrick Glauner
Introduction
Albert Ferdinand Aalders
The Digital Revolution: How Technological Trends Change the Business World
Nils Urbach and Frederik Ahlemann
A Short History of Cloud Computing
Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Digital Business to Autonomic Business
Christos Voudouris
Assessing the Added Value of Human Resource Management Practices
Maike Andresen
Technology Changes Our Life
Roman Boutellier and Mareike Heinzen
Introduction to Servant Leadership
Sen Sendjaya
First Principles: Follow the Proven Path to Reduce Risks
Xinwei Cao
Quality Management (QM)
Marc Helmold
Introduction
R. Srinivasan
Multisensory Experiences in Digital Media
Thomas Heinrich Musiolik
Integrated Marketing Communications (IMC)
Klaus Solberg Søilen
Elements of Purchasing in Nature
Florian Schupp
Template-Based Management: At a Glance
Uwe G. Seebacher
Principles of Modern Purchasing
Ulrich Weigel and Marco Ruecker
Introduction: Storytelling, Storylistening, and the Stories About Your Boss
Christine Erlach and Michael Müller
Certification Path, Projects, and Course Concept
Reiner Hutwelker
Introduction to Holistic Innovation
Svenja Damberg, Barbara Blenski and Zita K. Lucius
Recent Past Disconnected Planning
Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Introduction
Annika Steiber
Introduction
Ferri Abolhassan
The Narrative Approach to Transforming Organizations
Jacques Chlopczyk and Christine Erlach
Introduction: Performance Culture and Organizational Effectiveness
Anthony L. Barth and Wiaan Beer
The Origins
Daniel Huber, Heiner Kaufmann and Martin Steinmann
How Digitalization Is Changing the World?
Linda Mareen Neugebauer and Irene Zanko
Introduction
Martin Hilb
Introduction
Chitra Sharma
Introduction to Supply Chain Management
Colin Scott, Henriette Lundgren and Paul Thompson
Introduction
Roger Gutbrod and Christian Wiele
Introduction: “Run Legal as a Business!”
Roger Strathausen, Kai Jacob and Dierk Schindler
The Imperative of Lean Management
Ganesh Mahadevan and Kalyana C. Chejarla
Introduction to Intelligence Studies in Business
Klaus Solberg Söilen
Case 1 Atlanticus Corporation
B. Rajesh Kumar
Software for People: A Paradigm Change in the Software Industry
Alexander Maedche, Achim Botzenhardt and Ludwig Neer
Introduction
Annika Steiber
Introduction to the Challenges of International Diversity Management
Fiona Bartels-Ellis, Mustafa F. Özbilgin and Paul Gibbs
Introduction
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
The Globalization and Evolution of the Aviation Industry
Bijan Vasigh and Farshid Azadian
Introduction: From the Industrial Economy to the Digital Economy: A Giant Leap—Research on the “1 + 10” Framework of the Digital Economy
Xiaoming Zhu
What Is Artificial Intelligence and How to Exploit It?
Ralf T. Kreutzer and Marie Sirrenberg
Magnetic Sense, AI, and the Future of Mobility
Diana Derval
Marketing in the Aeronautics Industry
Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Introduction to Quality
Timothy Adesanya Ibidapo
Reshuffling the World
Taco C. R. Someren and Shuhua Someren-Wang
Connected Things: People, Machines, and Plants in the Internet of Things (IoT)
Andreas Holtschulte
Overview
Haibo Hu
Understanding Luxury Shoppers
Diana Derval
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