Management for Professionals

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Theoretical Background: Introduction to Social Marketing: Helena M. Alves and M. Mercedes Galan-Ladero
Introduction: Globalization and the Opening of New Markets: Thomas Bieger, Christoph Franz and Andreas Herrmann
The Modern Lean Enterprise: Alexander Tsigkas
The Case for Culture in Expansion Strategy: Ralf Drews and Melissa Lamson
Enterprise Governance of IT, Alignment and Value: Steven Haes and Wim Grembergen
Introduction: Gilbert W. Fairholm
Introduction: Foresight and Strategy in Asia Pacific Business: Luke Laan and Janson Yap
Business Transformation and Project Management: Marc Helmold
Open Innovation and Intellectual Capital: Clifford M. Gross
Understanding Luxury Shoppers: Diana Derval
Reshuffling the World: Taco C. R. Someren and Shuhua Someren-Wang
Connected Things: People, Machines, and Plants in the Internet of Things (IoT): Andreas Holtschulte
Introduction to the Cases: Theories, Concepts and Models: Erik Jannesson, Fredrik Nilsson and Birger Rapp
Overview: Haibo Hu
“The Reason to Believe”?: Johannes Robier
Challenges in a VUCA World: Bernd Heesen
ERP as a Business Enabler: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Greenwashing: The Misleading Strategies Underlying Environmental Claims: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Introduction: Yacob Khojasteh
Understanding China’s Real Estate Markets: A Brief Introduction: Bing Wang and Tobias Just
Introduction: Sebastian Kunert
Introduction: Malte Ackermann
Introduction: Peggy Chaudhry and Alan Zimmerman
Introduction: Bernd X. Weis
Introduction: Martha A. Gephart and Victoria J. Marsick
Role of Strategic Sourcing in a Changing World: Bharat Vagadia
Introduction: S. Aqeel Tirmizi and John D. Vogelsang
Knowledge Management Today: Soumit Sain and Silvio Wilde
Introduction: Xuehua Wang
A Buzzing Prologue: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Introduction: Aristide Aartsengel and Selahattin Kurtoglu
Introduction: Co-creation in the Era of Bottom-Up Economics: Tobias Redlich, Manuel Moritz and Jens P. Wulfsberg
Understanding China’s Real Estate Markets: A Brief Introduction: Bing Wang and Tobias Just
Introduction: What This Book Is About and Why We Wrote It: C.-Andreas Dalluege and John Stephen Gary Wells
Introduction: Justyna Patalas-Maliszewska
Introduction: Karin Thier
Digital Transformation and the Challenges for Organizational Communications: An Introduction: Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Introduction: Lars Michael Bollweg
Introduction: Armin Trost
The Rise of a New Business Function: Customer Success (Management): Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Why Another Intercultural Manual?: Peter M. Haller, Ulrich Naegele and Susan Berger
Erratum to: Intellectual Capital: The World’s Fastest Growing Asset Class: Clifford M. Gross
Erratum to: Real Estate Transactions: Tobias Just and Hermann Stapenhorst
Introduction: Sanjay Mohapatra and Laxmikant Lokhande
Extreme Trust: The Competitive Necessity of Proactive Trustworthiness: Don Peppers and Martha Rogers
The Need to Change Changes the Way We Work: David Miller
Introduction: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
The Battle for Attention: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Leadership in the Twenty-First Century Leadership in the Crisis?: Daniel F. Pinnow
An Introduction to Personal Branding: Talaya Waller