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Management for Professionals

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Gaining Sustainable Competitive Advantage
Sathit Parniangtong
Driving Growth and Profit with Solution Business
Kaj Storbacka and Risto Pennanen
Trends in Infrastructure Industry
B Rajesh Kumar
Reputation
Pekka Aula and Jouni Heinonen
Rethinking Economics: Toward an Evolutionary Science
Klaus Solberg Söilen
Introduction
Fady A. Harfoush
Introduction to Quality
Timothy Adesanya Ibidapo
Magnetic Sense, AI, and the Future of Mobility
Diana Derval
Marketing in the Aeronautics Industry
Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria
Ursula A. Vavrik
Introduction
Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
Understanding Luxury Shoppers
Diana Derval
“The Reason to Believe”?
Johannes Robier
Connected Things: People, Machines, and Plants in the Internet of Things (IoT)
Andreas Holtschulte
Introduction to the Cases: Theories, Concepts and Models
Erik Jannesson, Fredrik Nilsson and Birger Rapp
Overview
Haibo Hu
Reshuffling the World
Taco C. R. Someren and Shuhua Someren-Wang
Basics of Price Management
Frank Frohmann
How to Increase the Success of Innovative Start-Ups with Intellectual Property: An Introductory Overview
Sevim Süzeroğlu-Melchiors and Martin A. Bader
Foundations of Systematic Innovation
Rupert A. Brandmeier and Florian Rupp
Fundamentals of Intellectual Property Rights
Oliver Gassmann, Martin A. Bader and Mark James Thompson
Introduction to Business Excellence
Flevy Lasrado
Technology
Peter Curwen and Jason Whalley
Introduction to Credit Risk and Capital Management Frameworks
Colin Chen
Transaction Cost
Chihiro Suematsu
Strategy: Foundations and Perspectives
George Tovstiga
Origins
Ben Vinod
Introduction
Chitra Sharma
Introduction to Supply Chain Management
Colin Scott, Henriette Lundgren and Paul Thompson
The Imperative of Lean Management
Ganesh Mahadevan and Kalyana C. Chejarla
Template-Based Management: At a Glance
Uwe G. Seebacher
Introduction: Performance Culture and Organizational Effectiveness
Anthony L. Barth and Wiaan Beer
Introduction to Intelligence Studies in Business
Klaus Solberg Söilen
Introduction
Annika Steiber
Case 1 Atlanticus Corporation
B. Rajesh Kumar
Introduction: “Run Legal as a Business!”
Roger Strathausen, Kai Jacob and Dierk Schindler
How Digitalization Is Changing the World?
Linda Mareen Neugebauer and Irene Zanko
Introduction
Martin Hilb
Introduction to Holistic Innovation
Svenja Damberg, Barbara Blenski and Zita K. Lucius
Introduction
Ferri Abolhassan
Principles of Modern Purchasing
Ulrich Weigel and Marco Ruecker
Certification Path, Projects, and Course Concept
Reiner Hutwelker
The Origins
Daniel Huber, Heiner Kaufmann and Martin Steinmann
Recent Past Disconnected Planning
Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Introduction: Storytelling, Storylistening, and the Stories About Your Boss
Christine Erlach and Michael Müller
Introduction
Roger Gutbrod and Christian Wiele
Introduction
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
Introduction
Annika Steiber
The Narrative Approach to Transforming Organizations
Jacques Chlopczyk and Christine Erlach
Introduction to the Challenges of International Diversity Management
Fiona Bartels-Ellis, Mustafa F. Özbilgin and Paul Gibbs
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