Management for Professionals

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Introduction: Peggy Chaudhry and Alan Zimmerman
The Rise of a New Business Function: Customer Success (Management): Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Introduction: Armin Trost
Introduction: Bernd X. Weis
Introduction: What This Book Is About and Why We Wrote It: C.-Andreas Dalluege and John Stephen Gary Wells
Digital Transformation and the Challenges for Organizational Communications: An Introduction: Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Introduction: S. Aqeel Tirmizi and John D. Vogelsang
Introduction: Co-creation in the Era of Bottom-Up Economics: Tobias Redlich, Manuel Moritz and Jens P. Wulfsberg
Why Another Intercultural Manual?: Peter M. Haller, Ulrich Naegele and Susan Berger
How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study: Kathleen Schröter and Angus Cameron
Mergers and Acquisitions: B. Rajesh Kumar
Preface: Global Perspectives and Disciplinary Angles in Understanding the Automotive Aftermarket: Maria Elo and Fotios Katsardis
Introduction to Digitalization Cases Vol. 2: Mastering Digital Transformation for Global Business: Nils Urbach, Maximilian Röglinger, Rose Alinda Alias, Karlheinz Kautz, Carol Saunders and Martin Wiener
Neuroleadership: The Backdrop: Argang Ghadiri, Andreas Habermacher and Theo Peters
Introduction: Georg Michalik
Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform: Ziyi Zhao, Zhijing Niu and Yulu Yan
Introduction: Lutz Rosenstiel, Monika Wastian, Isabell Braumandl and Michael A. West
Case: The Renewed Case Seminar: Andreas Biagosch
Origins: Ben Vinod
Strategy: Foundations and Perspectives: George Tovstiga
Introduction: Albert Ferdinand Aalders
A Few Basics: Raphael H Cohen
Integrated Marketing Communications (IMC): Klaus Solberg Søilen
Introduction: Thomas Friedli, Andreas Mundt and Stefan Thomas
Digital Business to Autonomic Business: Christos Voudouris
Introduction to Servant Leadership: Sen Sendjaya
Technology Changes Our Life: Roman Boutellier and Mareike Heinzen
Introduction: R. Srinivasan
Innovation Management for Artificial Intelligence: Patrick Glauner
The Digital Revolution: How Technological Trends Change the Business World: Nils Urbach and Frederik Ahlemann
Multisensory Experiences in Digital Media: Thomas Heinrich Musiolik
A Short History of Cloud Computing: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Quality Management (QM): Marc Helmold
Assessing the Added Value of Human Resource Management Practices: Maike Andresen
Enterprise Governance of IT, Alignment, and Value: Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
First Principles: Follow the Proven Path to Reduce Risks: Xinwei Cao
Technology: Peter Curwen and Jason Whalley
Basics of Price Management: Frank Frohmann
Introduction to Business Excellence: Flevy Lasrado
Fundamentals of Intellectual Property Rights: Oliver Gassmann, Martin A. Bader and Mark James Thompson
How to Increase the Success of Innovative Start-Ups with Intellectual Property: An Introductory Overview: Sevim Süzeroğlu-Melchiors and Martin A. Bader
Foundations of Systematic Innovation: Rupert A. Brandmeier and Florian Rupp
Digital Enablers: Vijay Kumar
Management Challenges in Dynamic Business Environments: Bernd Heesen
An Overview: Albert Liao
System Science: Hao Zhang
Preparing for the New Reality: Daniel Fasnacht
Performance Management as Part of the Corporate Strategy: Marc Helmold
Information Productivity: An Introduction to Enterprise Information Management: Paul Baan and Robbert Homburg
Introduction: Eun Sup Lee