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Management for Professionals

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Introduction
Eric Viardot
Introduction
Gabriel Steinhardt
Elements of Purchasing in Nature
Florian Schupp
Lean Management: Introduction
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Clouds Demystified
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading
Diana Derval
The World Is Changing
Annika Steiber and Sverker Alänge
Introduction: Demystifying Business Architecture
Daniel Simon
Motivation
Claudio Franzetti
An Introduction to Sports Entrepreneurship
Vanessa Ratten
Marketing Strategy: A Global Discipline
Bodo B. Schlegelmilch
Introduction to Distribution Strategy
Livio Moretti
Introduction to the New Work Concept
Marc Helmold
How Long Do You Want to Tolerate That Your Organization is Hindering Growth?
Guido Quelle
Standards for Management Systems: Overview and Main Ingredients
Herfried Kohl
Frameworks for Business Process Management: A Taxonomy for Business Process Management Cases
Jan Brocke and Jan Mendling
Understanding Developmentally Sourced Diversity as a Key to High-Quality Dialogue and Collaborative Intelligence
Jan De Visch and Otto Laske
Marketing: A Global Discipline
Bodo B. Schlegelmilch
Project, Project Management, and PM Process
Philip Bauer
Introduction: The Secret
Brian Dive
Social CRM: Evolution and Building Blocks
Rainer Alt and Olaf Reinhold
Managerial Skills for Developing Agricultural Value Chains
Shashidhara Kolavalli, Gopal Naik, Mathew Tsamenyi and Suresh Babu
Blockchain-Enabled Smart Contract Architecture in Supply Chain Design
Muhammad Azmat and Evanthia Thanou
Introduction
R. Srinivasan
What Is PIM?
Jorij Abraham
Introduction
Moshe Kress
Introduction: Issues, Objectives, and Method
Pierre Mora
The Foundation of the Consideration
Maximilian Dreher and Dietmar Ernst
Introduction
Kenneth Moore
The Wonderful World of Growing Brands
Ralph Krüger and Andreas Stumpf
Basics in Lean Management
Marc Helmold
Background and the Necessity to Build a Digital Business Leadership
Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Introduction
Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Introduction to Hotel Revenue Management
Ben Vinod
Introduction to Benchmarking
Peter Bogetoft
Economic Factor Innovations
Martin Kaschny and Matthias Nolden
Move Away from Disconnected Planning
Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Introduction
Dominik Remling and Thomas Friedli
Introduction: From the Industrial Economy to the Digital Economy: A Giant Leap—Research on the “1 + 10” Framework of the Digital Economy
Xiaoming Zhu
The Globalization and Evolution of the Aviation Industry
Bijan Vasigh and Farshid Azadian
Challenges in a VUCA World
Bernd Heesen
ERP as a Business Enabler
K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria
Ursula A. Vavrik
Introduction
Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
The Battle for Attention
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Introduction
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
The Need to Change Changes the Way We Work
David Miller
An Introduction to Personal Branding
Talaya Waller
Introduction
Sanjay Mohapatra and Laxmikant Lokhande
Leadership in the Twenty-First Century Leadership in the Crisis?
Daniel F. Pinnow
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