Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading

Diana Derval
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Diana Derval: DervalResearch

Chapter 1 in Designing Luxury Brands, 2024, pp 1-17 from Springer

Abstract: Abstract In this chapter, we discover, through the iPhone and Jaeger-LeCoultre cases, how reading the minds of luxury shoppers is key, and how hormones, male-to-male competition, and the sense of vibration have an impact on the whole industry. We will also see how to attract local and global luxury shoppers with KaDeWe.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-54093-6_1

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DOI: 10.1007/978-3-031-54093-6_1

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