Management for Professionals

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Communication: Information Certification: Virginie Pasquon
Market Segmentation: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Growth imperative and money creation – a new outlook on growth dynamics: Hans Christoph Binswanger
Motivation: Martin Auer
Introduction: Radu Atanasiu
Introduction: Hermut Kormann and Birgit Suberg
Why Project Management?: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Family Company Governance Case: Martin Hilb
The Lesson: Oliver Treidler
Introduction: Martin Pfiffner
Bank Management and Steering: Johannes Wernz
Urban Logistics in Asia: Mark Goh
The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design: Martin Stadelmann
The Birth of Leadership: Michael Alznauer
The Drive for Systematic Sales Management: The Sales Excellence Approach as a Roadmap: Christian Homburg, Heiko Schäfer and Janna Schneider
What Is Strategic About Strategic HR Development?: Matthias T. Meifert
How Good Is Your Idea?: Tom Harris
Exploring the Topics of Governance: Hermut Kormann and Birgit Suberg
University Governance Case: Tudor Maxwell and Stefano Bianchini
Introduction: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Basic Requirements for an Innovation Scorecard System: Ondrej Zizlavsky and Eddie Fisher
Market Turning Points: Don K. Mak
International Taxation and Transactional Models: Manuel C. Solbach
Messages for Facilitators and Lateral Leaders: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Different Perspectives on Quality: Stephan Kasulke and Jasmin Bensch
Strategic Sourcing: Concepts, Principles and Methodology: Sathit Parniangtong
Optimised Budget Allocation in Marketing “Beyond Media”: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Who Needs Critical Thinking?: Radu Atanasiu
Definition of Product Management: Gabriel Steinhardt
Authentic Governance Model: Hubert Rampersad and Saleh Hussain
Lean Manufacturing and Kaizen: José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
Digital Vision: Andreas Graesser
The Challenge of Product Innovation: Stefano Biazzo and Roberto Filippini
The Labour Market of the Future: Armin Trost
What is a Project?: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Ambition and Culture: Why they Matter for Longevity: Eric Viardot
The Hierarchical Structure: Nolberto Munier and Eloy Hontoria
Business Model: Angel Gavieiro Besteiro
A Roadmap Towards Governing Digital Transformation: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Valuing Research and Development Projects in Energy Markets: Peter Schäfer
The Growing Importance of Artificial Intelligence in Market Research: Thomas Dobbelstein and Wibke Heidig
The Traditional View on Organizations: Theo Janssen
Production Control Strategies (PCS): Christoph Karrer
The Dynastic Business Family as Family, Organisation and Network: Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
Creative Destruction: Bernd X. Weis
Automation of Repetitive Processes in Marketing and Sales: Uwe Hannig
Preparing to Make an EU Application: C.-Andreas Dalluege, Dominika Vrbnjak, Majda Pajnkihar and John Stephen Gary Wells
Research Core of Knowledge Management: Justyna Patalas-Maliszewska
The Global Growth of Counterfeit Trade: Peggy Chaudhry and Alan Zimmerman
Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate: Joachim Klewes, Dirk Popp and Manuela Rost-Hein