Management for Professionals

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Optimised Budget Allocation in Marketing “Beyond Media”: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
The Hierarchical Structure: Nolberto Munier and Eloy Hontoria
Basic Requirements for an Innovation Scorecard System: Ondrej Zizlavsky and Eddie Fisher
The Traditional View on Organizations: Theo Janssen
The Labour Market of the Future: Armin Trost
Business Model: Angel Gavieiro Besteiro
Introduction: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Different Perspectives on Quality: Stephan Kasulke and Jasmin Bensch
Messages for Facilitators and Lateral Leaders: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Exploring the Topics of Governance: Hermut Kormann and Birgit Suberg
University Governance Case: Tudor Maxwell and Stefano Bianchini
Market Turning Points: Don K. Mak
What is a Project?: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Lean Manufacturing and Kaizen: José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
Valuing Research and Development Projects in Energy Markets: Peter Schäfer
A Roadmap Towards Governing Digital Transformation: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Authentic Governance Model: Hubert Rampersad and Saleh Hussain
Who Needs Critical Thinking?: Radu Atanasiu
Definition of Product Management: Gabriel Steinhardt
The Challenge of Product Innovation: Stefano Biazzo and Roberto Filippini
Digital Vision: Andreas Graesser
International Taxation and Transactional Models: Manuel C. Solbach
The International Standards of Project Management: Stefano Tonchia
Cleopatra VII: Leveraging Difference: Paul Vanderbroeck
Assurance of Supply (AOS): Gilad Issar and Liat Ramati Navon
Literature Review: Xuehua Wang
Research Core of Knowledge Management: Justyna Patalas-Maliszewska
Production Systems: Yacob Khojasteh
Customer Success and Customer Success Management: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
What Is Meant by Innovation Scorecard?: Ondrej Zizlavsky and Eddie Fisher
Preparing to Make an EU Application: C.-Andreas Dalluege, Dominika Vrbnjak, Majda Pajnkihar and John Stephen Gary Wells
The Dynastic Business Family as Family, Organisation and Network: Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
Creative Destruction: Bernd X. Weis
Automation of Repetitive Processes in Marketing and Sales: Uwe Hannig
Essential Basics and Limitations of Safety and Risk Management: Roland Müller and Christopher Drax
Intercultural Competence as Intuitive Access to Alien Cultures: Peter M. Haller, Ulrich Naegele and Susan Berger
Types of Thinking: Nick Shannon and Bruno Frischherz
Production Control Strategies (PCS): Christoph Karrer
Globalisation and Convergence: Drivers and Strategic Outsourcing: Bharat Vagadia
The Annual Performance Appraisal System: Armin Trost
Introduction to R&D Management: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
The Business Model Concept: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Economic Environment: Čedomir Nestorović
Understanding Place Branding: Florian Kaefer
Why Organizations?: N. K. Singh
Servitization of Manufacturing Companies: Philipp Osterrieder
Understanding the Business: Thomas Frisendal
Stories in Organizations: Karin Thier
Integrated Communication in the Corporate Newsroom as a Contribution to Enterprise Value: Christoph Moss and Niklas Stog