Management for Professionals

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Exploring the Topics of Governance: Hermut Kormann and Birgit Suberg
University Governance Case: Tudor Maxwell and Stefano Bianchini
Optimised Budget Allocation in Marketing “Beyond Media”: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Strategic Sourcing: Concepts, Principles and Methodology: Sathit Parniangtong
Messages for Facilitators and Lateral Leaders: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
The Hierarchical Structure: Nolberto Munier and Eloy Hontoria
International Taxation and Transactional Models: Manuel C. Solbach
What is a Project?: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
The Challenge of Product Innovation: Stefano Biazzo and Roberto Filippini
Different Perspectives on Quality: Stephan Kasulke and Jasmin Bensch
Understanding the Business: Thomas Frisendal
Understanding Place Branding: Florian Kaefer
Servitization of Manufacturing Companies: Philipp Osterrieder
Why Organizations?: N. K. Singh
Defining ‘Continuous Improvement’: Aristide Aartsengel and Selahattin Kurtoglu
What Is Meant by Innovation Scorecard?: Ondrej Zizlavsky and Eddie Fisher
The International Standards of Project Management: Stefano Tonchia
Germany Is a Favored Host Country for Chinese FDI: Jan Y. Yang, Lei Chen and Zheng Tang
Intercultural Competence as Intuitive Access to Alien Cultures: Peter M. Haller, Ulrich Naegele and Susan Berger
Essential Basics and Limitations of Safety and Risk Management: Roland Müller and Christopher Drax
Globalisation and Convergence: Drivers and Strategic Outsourcing: Bharat Vagadia
The Annual Performance Appraisal System: Armin Trost
Preparing to Make an EU Application: C.-Andreas Dalluege, Dominika Vrbnjak, Majda Pajnkihar and John Stephen Gary Wells
Automation of Repetitive Processes in Marketing and Sales: Uwe Hannig
The Dynastic Business Family as Family, Organisation and Network: Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
Creative Destruction: Bernd X. Weis
Integrated Communication in the Corporate Newsroom as a Contribution to Enterprise Value: Christoph Moss and Niklas Stog
Stories in Organizations: Karin Thier
Economic Environment: Čedomir Nestorović
Cleopatra VII: Leveraging Difference: Paul Vanderbroeck
Assurance of Supply (AOS): Gilad Issar and Liat Ramati Navon
Production Control Strategies (PCS): Christoph Karrer
Theoretical and Contextual Frameworks: Javier Papa
The Business Model Concept: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Introduction to R&D Management: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Types of Thinking: Nick Shannon and Bruno Frischherz
Review of Soft Skills Within Knowledge Management: Soumit Sain and Silvio Wilde
Why Are There Over 90 Definitions of the Strategy Concept?: Xiu-bao Yu
Research Core of Knowledge Management: Justyna Patalas-Maliszewska
Delivering High Performance Organisations Through Enterprise-Wide Governance and Strategic Leadership: Bharat Vagadia
Literature Review: Xuehua Wang
Why Mobility-as-a-Service?: Malte Ackermann
Virtuality and the Reality of It All: Sandhya Shekhar
Production Systems: Yacob Khojasteh
Customer Success and Customer Success Management: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate: Joachim Klewes, Dirk Popp and Manuela Rost-Hein
The Global Growth of Counterfeit Trade: Peggy Chaudhry and Alan Zimmerman
Can Qianzhiguan Tea Turn the Corner in the Context of the “Internet Plus” Agriculture?: Mingyue Fan and Limin Wang
Digital Customer Engagement in the Automotive Semiconductor Industry: Leveraging Continuous Disruption: Uli Schneider and Jürgen Hoika