Management for Professionals

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Introduction to Sustainable Fashion Governance: Anna-Maria Schneider and Sarah Margaretha Jastram
The Driving Force from Environment: Wenya Yang
Introduction: Anurag K. Agarwal
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company: Uli Schneider and Jürgen Hoika
Strategic Design: Eric Viardot
Evolution of Hybrid PPPs: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Blockchain Foundations: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Family Strategy over Generations: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
How Good Is Your Idea?: Tom Harris
The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design: Martin Stadelmann
What Is Strategic About Strategic HR Development?: Matthias T. Meifert
The Drive for Systematic Sales Management: The Sales Excellence Approach as a Roadmap: Christian Homburg, Heiko Schäfer and Janna Schneider
Urban Logistics in Asia: Mark Goh
The Birth of Leadership: Michael Alznauer
Why a Scrum Culture Is Important: Dominik Maximini
Services Everywhere: Lefei Li
An Uncertain and More Complex Environment Requires You Learn from Your Decisions: Question the Known and Seek Answers to the Unknown: Vincent P. Barabba
Decision-Making: Zheng Qin, Yan Li and Yinzhou Yang
Introduction: Stefano Tonchia
Introduction: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Lean Manufacturing and Kaizen: José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
A Roadmap Towards Governing Digital Transformation: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Business Model: Angel Gavieiro Besteiro
Introduction: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
The Labour Market of the Future: Armin Trost
Market Turning Points: Don K. Mak
What is a Project?: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
The Growing Importance of Artificial Intelligence in Market Research: Thomas Dobbelstein and Wibke Heidig
The Traditional View on Organizations: Theo Janssen
University Governance Case: Tudor Maxwell and Stefano Bianchini
Exploring the Topics of Governance: Hermut Kormann and Birgit Suberg
Messages for Facilitators and Lateral Leaders: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Digital Vision: Andreas Graesser
Ambition and Culture: Why they Matter for Longevity: Eric Viardot
The Hierarchical Structure: Nolberto Munier and Eloy Hontoria
Optimised Budget Allocation in Marketing “Beyond Media”: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Strategic Sourcing: Concepts, Principles and Methodology: Sathit Parniangtong
The Challenge of Product Innovation: Stefano Biazzo and Roberto Filippini
Valuing Research and Development Projects in Energy Markets: Peter Schäfer
Basic Requirements for an Innovation Scorecard System: Ondrej Zizlavsky and Eddie Fisher
Authentic Governance Model: Hubert Rampersad and Saleh Hussain
Who Needs Critical Thinking?: Radu Atanasiu
Definition of Product Management: Gabriel Steinhardt
International Taxation and Transactional Models: Manuel C. Solbach
Different Perspectives on Quality: Stephan Kasulke and Jasmin Bensch
Integrated Communication in the Corporate Newsroom as a Contribution to Enterprise Value: Christoph Moss and Niklas Stog
Stories in Organizations: Karin Thier
Understanding Place Branding: Florian Kaefer
Why Organizations?: N. K. Singh
Understanding the Business: Thomas Frisendal