Management for Professionals

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The Programmatic Advertising Principle: Oliver Busch
Introduction: Georg Weiers
Introduction: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
International Taxation and Transactional Models: Manuel C. Solbach
The Labour Market of the Future: Armin Trost
A Roadmap Towards Governing Digital Transformation: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Messages for Facilitators and Lateral Leaders: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
The Traditional View on Organizations: Theo Janssen
Digital Vision: Andreas Graesser
University Governance Case: Tudor Maxwell and Stefano Bianchini
Exploring the Topics of Governance: Hermut Kormann and Birgit Suberg
Authentic Governance Model: Hubert Rampersad and Saleh Hussain
Definition of Product Management: Gabriel Steinhardt
Who Needs Critical Thinking?: Radu Atanasiu
Optimised Budget Allocation in Marketing “Beyond Media”: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Strategic Sourcing: Concepts, Principles and Methodology: Sathit Parniangtong
What is a Project?: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Valuing Research and Development Projects in Energy Markets: Peter Schäfer
Different Perspectives on Quality: Stephan Kasulke and Jasmin Bensch
Introduction: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Business Model: Angel Gavieiro Besteiro
Market Turning Points: Don K. Mak
The Challenge of Product Innovation: Stefano Biazzo and Roberto Filippini
Ambition and Culture: Why they Matter for Longevity: Eric Viardot
The Hierarchical Structure: Nolberto Munier and Eloy Hontoria
Basic Requirements for an Innovation Scorecard System: Ondrej Zizlavsky and Eddie Fisher
Lean Manufacturing and Kaizen: José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
Review of Soft Skills Within Knowledge Management: Soumit Sain and Silvio Wilde
Delivering High Performance Organisations Through Enterprise-Wide Governance and Strategic Leadership: Bharat Vagadia
Literature Review: Xuehua Wang
Economic Environment: Čedomir Nestorović
Customer Success and Customer Success Management: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Production Systems: Yacob Khojasteh
The International Standards of Project Management: Stefano Tonchia
Understanding Place Branding: Florian Kaefer
Understanding the Business: Thomas Frisendal
Why Organizations?: N. K. Singh
Servitization of Manufacturing Companies: Philipp Osterrieder
Virtuality and the Reality of It All: Sandhya Shekhar
Why Are There Over 90 Definitions of the Strategy Concept?: Xiu-bao Yu
Theoretical and Contextual Frameworks: Javier Papa
Germany Is a Favored Host Country for Chinese FDI: Jan Y. Yang, Lei Chen and Zheng Tang
Research Core of Knowledge Management: Justyna Patalas-Maliszewska
Integrated Communication in the Corporate Newsroom as a Contribution to Enterprise Value: Christoph Moss and Niklas Stog
Stories in Organizations: Karin Thier
Defining ‘Continuous Improvement’: Aristide Aartsengel and Selahattin Kurtoglu
The Global Growth of Counterfeit Trade: Peggy Chaudhry and Alan Zimmerman
Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate: Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Assurance of Supply (AOS): Gilad Issar and Liat Ramati Navon
Production Control Strategies (PCS): Christoph Karrer