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Management for Professionals

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The Significance of Digital Transformation
Xiaodong Ma
The Driving Force from Environment
Wenya Yang
Introduction: From Impulse via Strategy to Implementation
Matthias Kolbusa
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company
Uli Schneider and Jürgen Hoika
The Talent Management Plan of Siensol Environment Protection Industry Group
Hui Zhou
Introduction to Sustainable Fashion Governance
Anna-Maria Schneider and Sarah Margaretha Jastram
Introduction
Anurag K. Agarwal
Evolution of Hybrid PPPs
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
The Promise of China
Christiane Prange
Strategic Design
Eric Viardot
Messages for Facilitators and Lateral Leaders
Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Basic Requirements for an Innovation Scorecard System
Ondrej Zizlavsky and Eddie Fisher
A Roadmap Towards Governing Digital Transformation
Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Valuing Research and Development Projects in Energy Markets
Peter Schäfer
Introduction
Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
The Hierarchical Structure
Nolberto Munier and Eloy Hontoria
Ambition and Culture: Why they Matter for Longevity
Eric Viardot
Lean Manufacturing and Kaizen
José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
Strategic Sourcing: Concepts, Principles and Methodology
Sathit Parniangtong
Optimised Budget Allocation in Marketing “Beyond Media”
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
The Traditional View on Organizations
Theo Janssen
What is a Project?
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Authentic Governance Model
Hubert Rampersad and Saleh Hussain
Definition of Product Management
Gabriel Steinhardt
Who Needs Critical Thinking?
Radu Atanasiu
Business Model
Angel Gavieiro Besteiro
University Governance Case
Tudor Maxwell and Stefano Bianchini
Exploring the Topics of Governance
Hermut Kormann and Birgit Suberg
The Labour Market of the Future
Armin Trost
Digital Vision
Andreas Graesser
The Challenge of Product Innovation
Stefano Biazzo and Roberto Filippini
Different Perspectives on Quality
Stephan Kasulke and Jasmin Bensch
Market Turning Points
Don K. Mak
International Taxation and Transactional Models
Manuel C. Solbach
Production Control Strategies (PCS)
Christoph Karrer
What Is Meant by Innovation Scorecard?
Ondrej Zizlavsky and Eddie Fisher
Economic Environment
Čedomir Nestorović
Theoretical and Contextual Frameworks
Javier Papa
Preparing to Make an EU Application
C.-Andreas Dalluege, Dominika Vrbnjak, Majda Pajnkihar and John Stephen Gary Wells
The Dynastic Business Family as Family, Organisation and Network
Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
Creative Destruction
Bernd X. Weis
Automation of Repetitive Processes in Marketing and Sales
Uwe Hannig
Literature Review
Xuehua Wang
Delivering High Performance Organisations Through Enterprise-Wide Governance and Strategic Leadership
Bharat Vagadia
Cleopatra VII: Leveraging Difference
Paul Vanderbroeck
Understanding Place Branding
Florian Kaefer
Servitization of Manufacturing Companies
Philipp Osterrieder
Understanding the Business
Thomas Frisendal
Why Organizations?
N. K. Singh
Research Core of Knowledge Management
Justyna Patalas-Maliszewska
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