 Economic EnvironmentČedomir Nestorović
Chapter 2 in Islamic Marketing, 2016, pp 7-86 from Springer Abstract: Abstract Economic analysis focuses on purchasing power and demographic indicators. Taking into account the overall GDP results, the Muslim world is relatively poorer than the rest of the world. However some countries such as Indonesia or Turkey have a high overall GDP while Qatar is the first country in the world in terms of GDP per capita. On the other hand there are many countries with an extremely low GDP such as Somalia or the Comoros so it will be difficult for marketers to address them. However even in these countries opportunities exist because of the bottom of the pyramid approach and workers remittances. From the demographic point of view, the number of Muslims increases more than the rest of the population with huge differences between countries which experience a demographic explosion such as Nigeria or Afghanistan and countries which experience a moderate growth such as Iran or Turkey. Because of the increase of GDP and demography, the Muslim world presents a promising area for growth. Keywords: Saudi Arabia; Gini Index; Informal Economy; Muslim Country; Muslim Population (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-32754-9_2 Ordering information: This item can be ordered from DOI: 10.1007/978-3-319-32754-9_2 Access Statistics for this chapter More chapters in Management for Professionals from Springer |
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