Management for Professionals

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Working with Metaphors: Building Parallel Worlds: Karin Thier
Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies: Peggy Chaudhry and Alan Zimmerman
Commitment and Identification with Projects: Rafaela Kraus and Ralph Woschée
User Open Innovation-Based Business Model Developing Circle: JinHyo Joseph Yun
Resources and Parameters of Resources: Isak Bukhman
Business Architecture for Change Program Design and Planning: Adrian P. Apthorp
Business Intelligence: Livio Moretti
The World of Brands: Pierre Mora
SCRM in the Aviation Industry: “Risk Management Strategies to Resilience ReTake-off”: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Transformation of Brand Planning to Embrace Future Uncertainties: A Pharmaceutical Company’s Voyage: Brendan O’Brien
Economic and Legal Aspects of Cloud Computing: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Two Critical OpLog Functions: Moshe Kress
Organizations Speak Through Their Data: Sandhya Shekhar
Starting With Science: Dominik Maximini
What’s the Point of It All? Cross-Generational Meaningful Purpose: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Added Value of Employee Financial Participation: Erik Poutsma and Eric Kaarsemaker
Distribution: Understanding Customer-Facing Logistics in Africa: Emmanuel T. Kodzi
Monument Protection and Zoning: Regulations and Public Support from an International Perspective: Wolfgang Maennig
Moments of Methodology: Hanspeter Zürcher
Stage 6: Qualification Management qualification management: Frederic Fredersdorf and Beate Glasmacher
Overview: Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
On the Horizon: Asia Pacific Futures: Luke Laan and Janson Yap
Taxation of MNC: Gio Wiederhold
Exploiting Findings from Game Theory to Succeed in a Competitive Environment: Claude Diderich
Organizational Models for Information Gathering: Klaus Solberg Söilen
CONTROL: Reiner Hutwelker
Pillar 5: Culture: Brian Dive
Innovation Partnerships: Thomas Ehrlich
Swiss Re Corporate Solutions: Transforming a Traditional CRM System into a Customer Engagement Management (CEM) Solution: Tobias Mäder
Cultivating Excellence: Albert Ferdinand Aalders
Suppliers and Competitors: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Industry Expertise in the Digital Media Industry: Specialization vs. Disruption of Online Business Models: Clemens Trautmann
Project Data: Mario Vanhoucke
Playing to Win: Enhancing Resilience in SMEs with Gamification: Ilka Heinze
Role of Blockchain Technology Adoption between Sustainability Related Supply Chain Risks and Triple Bottom Line Performance: Muhammad Junaid, Sajid Nazir and Mahmood Ali
Start the Game: Increasing User Experience of Enterprise Systems Following a Gamification Mechanism: Maik Schacht and Silvia Schacht
Custom Method to Forecast Seasonal Products: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
How RAPS Spiced Up the German Butcher’s Trade: Karsten Glismann, Jan Jöhnk, Wolfgang Kratsch, Niclas Nüske and Fabian Schmied
How Does a CTO/CIO Control Digital Transformation?: Xiaodong Ma
Sense of Smell, Biomarkers, and the Future of Health: Diana Derval
The Display Side of the Organization: Christian Toulali, Martin Kupiek and Rupert A. Brandmeier
Balanced growth through local entrepreneurship: The Komba coffee project in southern Tanzania: Felix Meissner and Xaver Kazimoto Komba
Digital Platforms as Drivers of Innovation: Philip Meier
New Work and Its Impact on Public Procurement and Global Supply Chains: Marc Helmold
Social Capital: Richard Thomas Watson and Saji K. Mathew
Coca-Cola in China: Will Their Brands Survive in This Challenging Market?: Patricia Schnitger
Lean Management in the Automotive Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
The Zurich Model of Customer-Centricity: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Case 16: Three Gorges Dam—The World’s Largest Hydroelectric Plant: B Rajesh Kumar
Pricing Strategies in a Dynamic Market: Wingsun Li