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Management for Professionals

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Open Innovation in the Life Science Industry
Rafaela Kunz
The Role of the Specialized HR Function in Complementary Management
Boris Kaehler
Lean Audits and Quality Management Systems (QMS)
Marc Helmold
Case 22 Medifast Inc
B. Rajesh Kumar
Managing Interests and Expectations
Hermann Troger
International Marketing and Sales
Marc Helmold
Technical Analysis
Shuai Chen
Big Data Management of Smart City Energy Conservation and Emission Reduction
Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
User Experience and User-Centered Design at DATEV eG
Ulf Schubert, Martin Groß and Stefanie Pötzsch
Transforming Health Information Management: AHIMA and Scenario Planning
Linda Kloss
The NESTT: Rapid Process Redesign at Queensland University of Technology
Michael Rosemann
Managing Banking and Treasury Implications During Divestiture
Joseph Joy
Consumers
Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
TBM in Organizational Development: Case Study Financial Service Industry
Uwe G. Seebacher
Embedding EAM into operation and monitoring
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Jan Löhe
Dr. Irina Shafranskaya on City Happiness and Place Branding in Russia
Florian Kaefer
Transformation and Change Management in QM
Marc Helmold
Case 14: Doha Metro
B Rajesh Kumar
Can Siti Khadijah Telekung Overcome Cultural Differences in the UK?
Dilip S. Mutum and Ezlika M. Ghazali
Japanese Strategies and Tactical Ways
Kim Cheng Patrick Low
Strategic Value Analysis: Business Valuation
Wing Sun Li
Strategic Innovation in Practice
Taco C. R. Someren and Shuhua Someren-Wang
Use Cases for the Internet of Things
Andreas Holtschulte
Pioneer in the Skies: The Case of Southwest Airlines
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Waste and Value-Added Management Tools
Marc Helmold
Reflections and Conclusion
Sharda S. Nandram
The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing
Begoña Álvarez-García, Luis Ignacio Álvarez-González, Marta Rey-García, Noelia Salido-Andrés and María José Sanzo-Pérez
Spirituality in Indian Organizations
Gurinder Singh, Alka Maurya and Veenus Jain
Talent Management in ASEAN: A Study of Thailand
Opas Piansoongnern
The Commons: A Tragedy?
Christoph E. Mandl
In Pursuit of a Scalable Channel Optimization in B2B
Eric Siegel and Uli Schneider
Process Management
Timothy Adesanya Ibidapo
New Work as a Driver for Innovation? The Influence of New Work on Companies’ Propensity to Innovate
David Hertle
Startup Ecosystem Around Digital Life Sciences
Rafaela Kunz and Karl-Florian Platt
Surf’s Up
Alan Okros
Innovation and Product Management
Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Marketing Healthcare
George P. Moschis
Cooperative Innovation
Georg Weiers
Playing by the Rules: Employment Regulations
Henk R. Randau and Olga Medinskaya
Building Mutually Beneficial Relationships with Suppliers
Antonio Bassi
Appendices
Gilad Issar and Liat Ramati Navon
The Rapid Rise of Social E-commerce Pinduoduo—An Analysis of Its Business Model
Peiqiang Li and He Hu
Distribution Requirements Planning
Jörg Thomas Dickersbach and Michael F. Passon
Customer Behavior in the New Normal: What Is Temporary and What Will Remain?
Sabine Kirchem and Juliane Waack
New Work in Health Sector
Marc Helmold
Natural Capital
Richard Thomas Watson and Saji K. Mathew
Project Phases
Philip Bauer
Tools for Negotiations
Marc Helmold, Brian Terry and Florian Hummel
Political-Legal Environment
Čedomir Nestorović
Diffusion of Innovations: Spreading New Ideas and Technology
Christoph E. Mandl
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