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Management for Professionals

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Project Data
Mario Vanhoucke
Moments of Methodology
Hanspeter Zürcher
How Does a CTO/CIO Control Digital Transformation?
Xiaodong Ma
How to Manage Reputation
Kerstin Liehr-Gobbers and Christopher Storck
Information Asymmetry: When Markets Fail
Christoph E. Mandl
Jeremy Tamanini on Dubai, the Green Economy and Country Reputation
Florian Kaefer
Outsourcing Negotiations
Brian Terry and Marc Helmold
Balanced growth through local entrepreneurship: The Komba coffee project in southern Tanzania
Felix Meissner and Xaver Kazimoto Komba
Custom Method to Forecast Seasonal Products
Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Lean Management in the Automotive Industry
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Social Capital
Richard Thomas Watson and Saji K. Mathew
The Zurich Model of Customer-Centricity
Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Coca-Cola in China: Will Their Brands Survive in This Challenging Market?
Patricia Schnitger
Case 16: Three Gorges Dam—The World’s Largest Hydroelectric Plant
B Rajesh Kumar
Pricing Strategies in a Dynamic Market
Wingsun Li
Sense of Smell, Biomarkers, and the Future of Health
Diana Derval
Step 6: Profiling Segments
Sara Dolnicar, Bettina Grün and Friedrich Leisch
The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area
Ani Matei and Carmen Săvulescu
Organisation Development in the Point of Intersection of Competencies and Performance Potentials
Gyöngyi Major
The Display Side of the Organization
Christian Toulali, Martin Kupiek and Rupert A. Brandmeier
Teaching Note for the Case of Person and Job Matching in the Newly Established Department of a New Energy Power Company
Jingzhao Yang and Jing Wu
New Work and Its Impact on Public Procurement and Global Supply Chains
Marc Helmold
Digital Platforms as Drivers of Innovation
Philip Meier
Self-cultivation-Self-oriented Management
Haibo Hu
The Change Journey Toward Customer Centricity
Sathit Parniangtong
Sitecore: Retaining Technological Leadership Through Digital Tech Acquisitions
Stefan Henningsson and Nishu Nishu
Introducing Scrum
Dominik Maximini
Agile Project Management
Philip Bauer
Actavis-Allergan Merger Deal
B. Rajesh Kumar
How RAPS Spiced Up the German Butcher’s Trade
Karsten Glismann, Jan Jöhnk, Wolfgang Kratsch, Niclas Nüske and Fabian Schmied
Global Talent Management in Knowledge Intensive Firms in Europe and India
Vijay Pereira and Rita Fontinha
Execute and Evolve the Flowing Stream
Professor Sushil
SKF: Rotating Equipment Performance, a Shift in Perspective—From Transactions to Outcomes
Philipp Schmid
From the Peak to the Mire, How Should the Straggling TuNiu Break Through?
Wenze Huang and Yulin Zhang
Reflecting on Dialectical Thought Patterns
Nick Shannon and Bruno Frischherz
Project Management
Thomas Pyzdek
Supply Chain Management and Distribution Channels
Marc Helmold
Private Cloud Infrastructures for SAP
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Growing into the Leadership Task
Michael Alznauer
Symbolic Capital
Richard Thomas Watson
Commodities and Customer Loyalty: Squaring of the Circle?
Peter Billen, Tilmann Raff and Craig Thorrold
Running a Business in India
Anurag K. Agarwal
Conclusion Summary
Xuejing Ma
Legal and Tax Aspects of Divestitures
Joseph Joy
Chops: The Chinese Form of Signature
Henk R. Randau and Olga Medinskaya
Wrap Up
Radu Atanasiu
Do You Know the Risk?
Roger Gutbrod and Christian Wiele
Negotiation Management Tools
Marc Helmold
Challenges in Malaysian’s Sustainability Efforts: The Role of Traceability in the Food Industry
Sam Sarpong, Ali Saleh Ahmed Alarussi and Faizah Shahudin
Recapitulation and Application of “The Process Tangram”
Chitra Sharma
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