Management for Professionals

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Values-Based Leadership: Exploring Exemplary Approaches: Elizabeth F. R. Gingerich
Analyze: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Managing the Development Portfolio: Stefano Biazzo and Roberto Filippini
Future-Oriented Identity: Necessary Leader Transformation Through Spiritual Engagement: Rick A. Roof
How Does a CDO Execute Digital Transformation?: Xiaodong Ma
Sense of Motion, eSports, and the Future of Entertainment: Diana Derval
Market Power and Market Value Creation: Wingsun Li
Communication Management in Dynamic Change Management: Rupert A. Brandmeier and Martin Kupiek
Marketing with Generative Artificial Intelligence: Applications, Opportunities, Challenges, and Research Agenda: Animesh Kumar Sharma and Rahul Sharma
Valid Customer Data: The Foundation for Omni-channel Marketing: Simone Braun and Andreas Heißler
Closing Words: Lars Michael Bollweg
Voice of the Employee: Gilad Issar and Liat Ramati Navon
People Management during Transformation: Michael Rubas, Peter Schnitzenbaumer and Petra Trost-Gürtner
Housing Financing at the Crossroads: Access and Affordability in an Aging Society: Friedemann Roy
A Case Study: ESS, Inc. and the Energy Storage Revolution: Sanford L. Moskowitz and Chris Erickson
Housing Financing at the Crossroads: Access and Affordability in an Aging Society: Friedemann Roy
Stage 5: Talent Management talent management: Nico Bödeker and Eberhard Hübbe
Internet Piracy: The Virtual Marketplace for Counterfeit Goods: Peggy Chaudhry and Alan Zimmerman
Complaint Reaction: Bernd Stauss and Wolfgang Seidel
Parallel Services: Lefei Li
Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study: Marta Rey-García and Vanessa Mato-Santiso
Discussion and Conclusion: Feifei Yang
Quality Management Systems: Where and How We Can Make a Significant Contribution Toward Excellence: Flevy Lasrado
Natural Capital: Richard Thomas Watson
The Research Method (Annex): Daniel Huber, Heiner Kaufmann and Martin Steinmann
ERP in B School: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Importance of a Vision: Licensure of Medical Dosimetrists: Brian Napolitano
Karmic Leadership for a Mindful Existence: Anindo Bhattacharjee and Sandeep Singh
Summary of the Book: Martin Hilb
Case Studies of Strategic HRD Practices in the Twenty-First Century: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Case 21 Kornit Digital: B. Rajesh Kumar
Quantitative Trading: Shuai Chen
Lean Management in the Education Sector: Marc Helmold
Leadership in Quality Management: Marc Helmold
Guide to Finance in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
USA and Nigeria: SWOT Analysis of Social Entrepreneurship: Pamela Kay Caldwell and Oluseye David Akintunde
Failure in Consulting: Consultation Cannot Fail!: Karin Lackner
The Profile of a Data and Analytics Leader: Prakash Sah
Pricing StrategyPricing strategies in the Beer IndustryIndustries: Marc Helmold
Sports Sponsorship as a Funding Instrument: Stefan Walzel and Manfred Schubert
Industry 4.0 and Artificial Intelligence (AI) in PM: Marc Helmold
Implications for Future Research: Xiu-bao Yu
The Development Dialogue: How to Strengthen Employees’ Capability to Take on Real-World Complexity: Jan De Visch and Otto Laske
The Customer: The Unknown Factor?: Christian Homburg, Heiko Schäfer and Janna Schneider
At the Core of Diversity Is Compassion: Paul Gibbs
Customer Centricity—A Marketing Perspective: Sathit Parniangtong
AI in the Financial Industries: Between Apathy and Hysteria: Susan Spinner
Managing Product Returns: Louis-Philippe Kerkhove
German Taxation of Real Estate Investments: Valentina Farle
Case V: 3DMed: Digital Technology—Navigating Precision Medicine Towards Success: Xiaoming Zhu