Management for Professionals

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Financial Impacts of Corporate Reputation: Esther Quevedo Puente, Juan B. Delgado García and Juan M. Fuente Sabaté
Limits to Growth and Attractiveness Principle: Christoph E. Mandl
Innovation as the Fuel of Commercial Success: Marcus Hacke, Stefan Diefenbach and Dirk Wellershaus
Digital Strategies: Andreas Graesser
Overview—Quick Steps to Accelerate Implementation: Matthias Kolbusa
Common Pitfalls: Livio Moretti
The Foundation and Economics of Aircraft Valuation: Bijan Vasigh and Farshid Azadian
Reaching Luxury Shoppers, Travel Retail, and the Sense of Time: Diana Derval
Crisis Management in German Leasing Companies: Christian Glaser
Sustainability Transformations—From Theory to Practice: Diana L. Copper
Facing Digitalization in the Insurance Industry: Sara Schiffer and Jan Stockhinger
Modern Lean Thinking: Alexander Tsigkas
IMPROVE: Reiner Hutwelker
Contemporary Marketing Practices in Africa: Challenges and Success Factors: Gloria K. Q. Agyapong
Inga Hlín Pálsdóttir on Destination Branding and Iceland: Florian Kaefer
Framework Tutorials: Christoph Fuchs and Franziska J. Golenhofen
The Global Web in Regional Politics: The Regulatory and Political Debate on Digitalisation and the Internet of Things: Stefan Denig
The Virtual Representation of the World is Emerging: Gregory Lukowski, Andreas Rauch and Thomas Rosendahl
Conclusion – What Have we Learned?: Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Project Controlling: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Alternative Market Research for Understanding Luxury Experience: Wided Batat
Automation in Knowledge Management: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
PM in Different Cultures and Internationalization: Marc Helmold and Warda Samara
Graphical Data Analysis: Thomas Pyzdek
How to Be a Successful Publisher in the Programmatic World: Frank Bachér and Jay Stevens
Using Dialectical Thought Patterns: Nick Shannon and Bruno Frischherz
SAP Solutions on Public Clouds: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Performance Management to Focus on Value-Added Activities: Marc Helmold
Contractual Strategies to Protect Business Secrets: Victor De Leon and John Williamson
Beyond Lean: Ganesh Mahadevan and Kalyana C. Chejarla
Managing Uncertainty Through Experiment-Based Validation: Claude Diderich
Recording Services, Cost, and Revenue: Lukas Rieder and Raef Lawson
Kaizen: Continuous Improvements in Small Steps: Marc Helmold
TPresso: Is the Tea Machine Too Cheap for the Chinese Market?: Christiane Prange
Teaching Note for the Smart Internet Hospital Case: The Building Process of the AHJU Internet Hospital: Jia Ke
Invention: Bernd X. Weis
Stateless Computing: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
A Perspective on Resilient and Sustainable Financial Strategies for SMEs: Anke Haag
Springboard Story: Using Stories to Win Over People: Karin Thier
Historic Default Rates: Claudio Franzetti
Prompt-Engineering Testing ChatGPT4 and Bard for Assessing Generative-AI Efficacy to Support Decision-Making: Bruce Garvey and Adam D. M. Svendsen
Service Management: Albert Liao
Thinking Strategy Consistently Through to the End: The Monastery of Reflection: Matthias Kolbusa
Service Productivity in the Hotel Business: Bob Lillis
5G+ Smart Steel: Pengfei Sun
Centralized or Decentralized? (Step IV): Martin Pfiffner
The Underlying Logic of Business: Mastering Information Gaps, Scaling Replication, and Business Intuition: Xinwei Cao
Blackblot PMTK Methodology™ Product Management Glossary: Gabriel Steinhardt
An Economic View on Group Buying as Marketing Approach for Commodities: Andreas Klein
Establishing a Business in India: Anurag K. Agarwal